show episodes
 
Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarke ...
 
Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to earn more yet work less in their startup. She releases new episodes on Tuesdays and Thursday at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
 
Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from dif ...
 
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show series
 
Digital Marketing is all about connecting with your audience exactly when and where they are spending most of their time: the internet. There's a lot to it, but we're going to simplify it all so you can see exactly how it can be a great profit center for your business. To watch the full video of this episode visit: https://fusiononemarketing.com/wh…
 
What is a Brand? What isn't a Brand? You might be surprised that branding has very little to do with your design, your product, and even YOU. Is your mind blown yet? We're going to define exactly what branding is and how to build a powerful branding strategy. To watch the full video of this episode visit: https://fusiononemarketing.com/what-brandin…
 
You may have not heard of the term omnichannel marketing, but I can guarantee your using it – and it’s safe to say you’re dependent on it. We're going to share what it is, how it works, and why it provides the most seamless and personalized experience for your customers. To watch the full video of this episode visit: https://fusiononemarketing.com/…
 
Calling all Canva lovers! Hang on to your hats because we've got some great Canva secrets to share with you. In this step-by-step tutorial, we'll show you some AMAZING Canva features to take your creations to the next level! From templates to keyword searches, to special effects and video tools, this show has it all! To watch the full video of this…
 
We've compiled a list of crucial questions every business owner should be asking themselves to set their company up for success...and there are a few questions that may even surprise you. This is going to be a highly informative show you won't want to miss! To watch the full video of this episode visit: https://fusiononemarketing.com/important-mark…
 
It's not your Grandma's Facebook anymore! Facebook and Instagram have made some major updates to help small businesses connect to potential customers, promote and sell products, and drive conversions. Tune in for our LIVE Demo and get a full tutorial on how to "bling out" your Business Pages and take advantage of these awesome features! To watch th…
 
We love digital marketing, but we also love to partner with other types of marketing companies that can take your business to the next level. Samata Shah, the owner of Kopri Promotions, joins us to explain the importance of branding through promotional products and the added gains it gives your marketing strategy. **Join us LIVE every Friday at 8 A…
 
Digital Marketing is everchanging, so it's only natural to have some common questions about the industry. We thought it would be helpful to put together a list of our most frequently asked digital marketing questions and the answers to them. From websites to social media and everything in between, we're going to cover a lot of ground on this show! …
 
There's a lot of myths floating around out there in the digital marketing world. This makes it difficult for businesses to know exactly what they should or should not be doing. We're going down the list of most common digital marketing questions, and will separate fact from fiction to help your business stay on the right track. To watch the full vi…
 
Local SEO improves your businesses' online visibility from relevant local searches. So, if you want your business to show up, you need to make sure you're doing all the right things to improve your rankings. We've created a step-by-step guide to help make sure your local SEO stays updated and local customers can find you online. To watch the full v…
 
What do consumers want to see on social media? Bottom line, people, not just products, matter to consumers. We’re going to share why it’s so important that your brand produces content consumers want to see and show you some trending content ideas to help you win over consumers. To watch the full video of this episode visit: https://fusiononemarketi…
 
Yes, you read that right. Supporting small businesses is extremely important for a number of reasons. Fortunately, as consumers, we have lots of influential ways to help encourage them. Plus, there's a bonus to all this: By taking the time to help your small business owner friend – you can also get more people talking about your own business – and …
 
Do you respond to customers online quickly? What about online reviews? Business owners are extremely busy, and yet customers are becoming more impatient and demanding. We're going to show you some simple tricks to make it easier to respond to your customers quickly, and keep them happy. To watch the full video of this episode visit: https://fusiono…
 
The value of referrals is clear to any business owner. However, what may not be so clear is the process. Having the right referral marketing mindset can make all the difference in the close rate of your referrals. We’re going to talk about the “give to get” mentality and why it all comes down to being intentional. To learn more about our marketing …
 
Remote working and remote networking has rapidly evolved into a more common way to connect with others. With that, came the need for a virtual way to exchange contact information. Digital business cards are quickly emerging as a rising favorite to their paper counterparts. We’re going to cover what digital business cards are, the benefits of going …
 
Creating the right content is the best way to experience higher rankings, drive more traffic to your website, and boost your business’s trust and authority with the search engines and customers. We're going to share the types of content for SEO that can help drive traffic and conversions to your website. To watch the full video of this episode visi…
 
Need help selling your products and services online? It's all possible with a shopping cart. We'll show you the basics of adding a shopping cart and payment gateway to your small business website. Plus, we'll give you a step-by-step guide of everything you need in place before you get started. To watch the full video of this episode visit: https://…
 
Just because you're a podcast newbie, doesn't mean you can't create your own. We have a step-by-step guide to help you prepare for, create, and produce a professional video podcast. To watch the full video of this episode visit: https://fusiononemarketing.com/you-too-can-create-a-video-podcast/ To learn more about our marketing services, visit: htt…
 
Yes, you read that right. Social media is playing an increasingly important role in how people research and find things – especially when it comes to home service providers. If you’re in that industry, you need to watch this. We’re going to share why social media work so well for this industry and give you some tips to help improve your own busines…
 
You know, those “little” things you see on social media that end up annoying you like nothing else? Of course you do, we all have them. We're sharing our top social media pet peeves - even some we may have been guilty of ourselves - and see if you agree or disagree with our list. To watch the full video of this episode visit: https://fusiononemarke…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
 
LinkedIn Ads offer a unique way to reach your target audience and grow your business. If you're a B2B company, LinkedIn ads need to be on your radar. We'll give you the rundown on the types of ads LinkedIn offers, how to position them, and some best practices. To watch the full video of this episode visit: https://fusiononemarketing.com/linkedin-ad…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Doug Marshall Website: https://www.achieveb2bmar…
 
Since working from home has become the new normal, having a professional-looking office space is increasingly more important. If you want to be taken seriously, you need to stop doing zoom calls from your bed or have Tiger King as your virtual background. Mary Beasley with Let's Be Frank Designs is going to show us ways to transform our home office…
 
You've most likely seen PPC Ads, you just may not know it. As a business owner, PPC Advertising is one of the best ways to get your brand in front of the right eyes. We're going to zero in on some big PPC Advertising Trends that you need to know about, and how to use these new features to generate a better ROI. To watch the full video of this episo…
 
You need to eat to live, and so does your website content. E-A-T is a huge deal with Google right now in determining the quality of your website, and ultimately how well it ranks. We're going to explain what it means, why it matters, and how to implement E-A-T correctly in your content to score big points with Google. To watch the full video of thi…
 
What does "having a digital marketing strategy" even mean? Digital Marketing is a MUST these days, but many businesses don't know what it is and how it can bring in more customers. We're going to strip it down to the basics and show you how to build a winning digital marketing strategy from the ground up. To watch the full video of this episode vis…
 
There are so many SEO myths out there. It doesn't help that search engines are constantly changing their SEO recipe. We're going to shed some light on some common myths and help you understand if there is any truth behind them. To watch the full video of this episode visit: https://fusiononemarketing.com/5-seo-myths-debunked/ To learn more about ou…
 
What are you using to communicate with your customers? Answering customer questions immediately is one of the best things you can do for them - and these days they expect it. We're going to break down two options: Chatbots vs Live Chat and determine which is winning the customer service game. To watch the full video of this episode visit: https://f…
 
Marketing etiquette, social media pet peeves, genius ideas; we're covering it all! The internet is a big world, and with every brilliant idea, there are some that just fall flat. We've got our picks and want your help deciding if you LOVE IT or are OVER IT. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-t…
 
This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System. Why so important? SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if you are in Marketing and don't know or use this model.... are you REALLY in Marketing?…
 
Thinking about investing in a new website for your business? Once you have made the decision, one question remains…should you go with a custom-built website or use a DIY template for your site? Which path best suits your business? Are there any major differences? We're covering it all to help you decide! To watch the full video of this episode visi…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/ https…
 
Which one is better for broadcasting? Conducting business through the use of an online video tool has become the new normal. While Zoom is the most recognized platform, is it an all-in-one solution? We're going to break down the differences between Zoom vs StreamYard and help you determine which is better for your business objectives. To watch the …
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/ https…
 
We've got some burning questions to ask our team! The best part? They have no idea what's coming! Will they know the answer?? Join us for The Hot Seat, where our team of gurus will have to answer whatever question comes their way when the wheel lands on their name. To watch the full video of this episode visit: https://fusiononemarketing.com/the-ho…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Stacey Brown Randall https://www.staceybrownrand…
 
We love to help businesses grow and get more business. Sometimes nothing helps more than seeing the work in action. We're going to share some success stories of what we've done to help our clients accomplish their goals - and get you inspired for your own business! To watch the full video of this episode visit: https://fusiononemarketing.com/digita…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Marc Champagne Website: https://www.behindthehum…
 
If your business is targeting everyone, then you are targeting no one. Read that again. If you don't have a well-defined snapshot of who your target customer is, we're going to help get you there! Knowing this will help you cut through the noise and meet the exact needs of your customer. To watch the full video of this episode visit: https://fusion…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Michelle Gately https://theunfinishedbookshelf.c…
 
What should we expect in 2021 in the world of social media? Many social platforms are upping their game to help businesses thrive in the "new normal" of contactless shopping and social distancing. We're sharing the latest trends to help businesses best position themselves in 2021 with social media. To watch the full video of this episode visit: htt…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
 
We're Baaccck! Marketing Mix returns with a bang. What better way to kick off the new year than to celebrate Fusion One Marketing's 10th anniversary! We're sitting down with the owners of Fusion One as they reflect back on the last 10 years and share bits of advice they've learned along the way. To watch the full video and transcript of this episod…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudyl…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) What Episode Snippets are in this look back of Marketing Study Lab 2020:…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Estie Rand https://www.linkedin.com/in/estierand…
 
Solar Reflections Services owner, David Stephenson, joins us to talk tint, wraps & graphics galore. SRS offers a multitude of services for businesses & individuals. Tune in to learn what they can do for you! To watch the full video and transcript of this episode visit: https://fusiononemarketing.com/biz-talk-with-david-stephenson-of-srs/ To learn m…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Douglas Burdett Topic: Marketing Books Discussion Points • Themes…
 
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lucy Mowatt https://www.linkedin.com/in/lucymowa…
 
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