show episodes
 
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
 
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
 
Each week, host Pamela Muldoon, invites a content marketing professional to join her in a conversation to break down what’s NEW, what’s NOW, and what’s NEXT with content marketing. With speakers and influencers from Content Marketing World, Intelligent Content Conference and a few in between, the conversations are guaranteed to be smart, action-driven, witty and fun. Content Marketing NEXT is part of the Content Marketing Institute (CMI) Podcast Network.
 
Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls ...
 
Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to earn more yet work less in their startup. She releases new episodes on Tuesdays and Thursday at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
 
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show series
 
NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens). ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscrib…
 
With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus Which agents stand to gain the most from the migration, and does anyone stand to lose? More importantly, how should we be reaching out to our databases to build …
 
My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First,…
 
With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app. For those of us who don’t already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited? Is this really a tool that can take us to the nex…
 
Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this p…
 
Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way. Divorce sales come with a ton of nuances, and as agents we need to be aware of those before divin…
 
This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going to do something, you do it. If you are not going to do something, don't say it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolute…
 
The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are. Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren’t, an…
 
So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe t…
 
2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet. We have more power over ourselves than we realize, and by ma…
 
Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche. Shout out to Jack Butcher of Visualize Value for the title of this episode. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, abso…
 
With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead. Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our s…
 
The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podca…
 
The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA. A thriving inside sales machine is the key to future growth, and for real…
 
Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this…
 
The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it’s time for agents to switch up their strategies. We’re seeing a massive shift in what the consumer wants out of their home, an…
 
The future is here. There are kids around the world right now building audiences and charting a new path. How about you? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-…
 
Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game. The consumer of today is online, and if we aren’t staying in front of them digitally, our competitors will be. To make our mark on the industry, we …
 
Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-…
 
As most entrepreneurs will attest, profitability doesn’t happen overnight. In order to make money, we have to put a ton of money, time, and energy into our projects, but what if that wasn’t the case? Buying businesses means we don’t have to go through the process of building a company from the ground up. However, many of us haven’t even considered …
 
Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity possible for your content creation and distribution. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, abso…
 
We’re living in strange times, and lately it feels like doom and gloom has become everyone’s go-to state. When did negativity become our default, and how can we make the shift from pessimism to positivity? A lot of the time, negativity comes down to mindset, and all it takes to get out of a funk is a willingness to change the way we think. We have …
 
What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to thi…
 
Given everything that’s happened in 2020, most of us are more excited than ever to ring in the new year. 2021 is a fresh start, and it’s up to us to make the most of it. Planning for the new year in advance is vital if we want to set it up as our best year yet. It’s time to think about what we want to achieve in 2021 and start plotting the steps to…
 
Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Jo…
 
Raising capital is all a game, and it’s one the wealthy have mastered. The trouble is, most people have never been taught the rules of how to play, and that’s where we get left behind. We may be on the same game board as the wealthy, and we might even be using the same pieces, but until we start adapting their strategies we’ll always be at a disadv…
 
Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to…
 
The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going. Even though we’re dealing with the same market conditions and navigating the same challenges, some people are actually thriving. What …
 
Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's…
 
The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career. Even though the market is different, there’s still a lot of opportunity to gain market share and do more business. This isn’t the …
 
In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, …
 
We may not be seeing as many people in person anymore, but there’s never been a better time to connect and build relationships. Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in …
 
I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to …
 
The real estate climate is changing drastically, and many industry professionals are anxious to know what the future of the business looks like. We’re lucky to be in an industry that offers a ton of flexibility and there are still many ways to make money. Buying foreclosable tax liens is a great avenue for maximizing our income in a shifting market…
 
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