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Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them. While the B2B space has suffere ...
 
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show series
 
In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them: Middling Content: “Good enough is not good enough.” Serious practitioners don’t have time for social. “Not true,” says Marshall. Perception that the best Influencer Marketing is pay for play. “Such a disservice.” All …
 
I've pressed on Avinash for several years to provide his perspective to the B2B space specifically. What I love about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers. We all need great data, but more than that, we need to be able to spot bad research and understand how to w…
 
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