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There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do the ...
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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108: The Art School Inspiring Empty Nesters and Retirees
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Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class. Now at How To Pastel and the Gail Sibley Art School, Gail provid…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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107: Self-Taught Artist Teaches Her Community How to Sell Online
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By Stu McLaren & Marisa Cummings
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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106: How Stay-At-Home Moms Can Make Full-Time Income at Home - and a Difference in Their Kids’ Lives
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As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool. Now, at Start Your Preschool, Joy helps parents just like her stay home,…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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105: The Artist Helping Knitters All Over the World Turn Their Hobby into a Business
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Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit. Now, at Knit Stars, Shelley has up-leveled …
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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104: A Creative Community for Daily Art Journaling
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Donna Clark spent over 20 years as a corporate broadcast video producer, but burned out after doing the same things all the time. To fill a new need in her community, she founded a nonprofit theater arts academy for kids, but also wanted to create recurring income for herself and her family. Now, at Your Artful Journey, Donna helps her members come…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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103: Stories and Wisdom from 100 Game-Changing Entrepreneurs!
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Over the last 100 episodes of this podcast, we’ve featured entrepreneurs in every stage of their journey. We’ve spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We’ve even featured entrepreneurs twice as they’ve made powerful pivots…
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102: The Strategist Helping Online Business Owners Break the Six-Figure Boundary
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Dr. Shamieka Dean aspired to be the CEO of someone else’s company. But when she got fired from her last corporate job, she found her calling in purpose and business coaching. Now, at Next Level Business Academy, she helps business owners get unstuck and scale their income without having to hustle 24/7. She provides her members with the tools they n…
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101: Teaching Online Entrepreneurs How to Scale to Multiple 6-Figures
27:34
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During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own. …
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100: A Wool Crafting Membership for Artists that’s Saving the Planet
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Jean Haley worked with university researchers to reach farmers, growers, and other important players in the world of sustainable agriculture. Though she loved her work, losing several loved ones in rapid succession made her realize she didn’t want to be staring at data for the rest of her life - and she set out to become a full-time artist. To make…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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099: The Photographer Who Ramped Up Her Membership Business to Survive the Pandemic
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Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns. However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed …
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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098: The Therapist Empowering Telehealth Professionals to Handle Their Own Billing
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Kym Tolson’s natural sense of empathy led her to become a therapist, and she eventually opened a private practice of her own. However, issues with her billers led her to discover that she had over $12,000 in uncollected client and insurer payments, and her attempt to resolve the issue led to the termination of her contract and getting locked out of…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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097: Turning a Financial Coaching Business Into a Membership
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After seeing her mother file for bankruptcy, Kelsa Dickey believed that becoming a financial advisor was her dream job. However, she discovered that she didn’t want to help people with investments, insurance, or long-term planning. Instead, she wanted to help her clients’ make sense of the money each and every day. Now, at Fiscal Fitness, she provi…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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096: The Couple Helping Nonprofits Build Million-Dollar Visions
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Angela Myles worked in and out of administrative jobs while her husband Victor drove tanker trucks. As they had children and grew their family, long hours started to wear on them, and the couple needed to make a transition to change their lives for the better. A stranger gave Victor the guidance and advice to build a nonprofit to work with homeless…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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095: Teaching Norwegian Entrepreneurs How to Master the Art of Social Media
28:01
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Stine Bustillo was always interested in marketing, and landed her first high-level sales job on what was practically a fluke. She cultivated over a decade of experience, and realized on a trip to Paris that she wasn’t headed on the life path she wanted. Now, through her membership, she helps predominantly female entrepreneurs in Norway build their …
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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094: Helping Her Fellow Musicians Build Successful Careers
22:04
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Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians’ tough questions about life and bu…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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093: The Membership that Helps Wedding Business Owners Attract and Book Big Ticket Clients
22:22
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When Faye Cornhill discovered that a career in media would involve years spent making no money, she worked for a series of totally unglamorous technology and logistics companies in sales. Along the way, she mastered the art of corporate selling and storytelling. Now, at The Wedding Business Club, Faye helps her fellow wedding business owners regula…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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092: The Community and Coaching Membership Exclusively for Wedding Pros
21:59
21:59
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Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else’s small business wasn’t for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company. Now, at The A…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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091: Geocaching Entrepreneur Ends Her Hunt for “One More Sale” by Launching a Membership
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Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business. Now,…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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090: Lifelong Musician Turns Her Passion into a Powerful Membership
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Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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089: Entrepreneur Pivots from Retail Struggles to Scalable Coaching
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Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and h…
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088: Strengths Coach Turns Her Weight Loss Journey Into Guidance for Others
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Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose…
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087: Law of Attraction Coach Helps Others Manifest Their Dreams
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While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach. Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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086: The Lawyer and Financial Expert Helping Others Create Hope and Financial Abundance
21:25
21:25
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Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, w…
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085: Recruiter Helps People Beat the System and Find Their Dream Jobs
24:03
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After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companie…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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084: Francophile Helps People Like Her Fall Deeper in Love with French Culture
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22:53
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Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle. Now, at Everyday France, she provides her members with recipes, ideas…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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083: Image Strategist Helping Entrepreneurs Build Their Business & Uplevel Their Style
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Zayna Rose studied neuropsychology but decided not to become a therapist. Instead, she built her career helping people with self-presentation. She empowers her clients to build businesses connected to their personalities, improve their interpersonal communication, and find their charm. Now, at Profit In Style, Zayna provides members with accelerate…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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082: Helping “Petrepreneurs” Niche Down and Find Freedom
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22:49
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At 19, J. Nichole Smith adopted a Great Dane and soon found herself knee deep in the world of pet photography. After a trademark licensing agreement left her with over $50,000 in debt and the brand she partnered with never delivered, she moved into the world of retail. She opened physical brands in Los Angeles and London, but soon discovered that h…
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081: The Filmmaker Teaching Entrepreneurs the Power of Human Connection
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In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos. Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create power…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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080: The Trainers Training Company - Where Freelance Trainers Grow their Business
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21:22
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Sharon Gaskin’s first job was in human resources. When she got asked by a coworker to help run a training course, she discovered that she really loved it, and it changed the course of her life. Soon, other trainers wanted help, and she started running events where trainers could come together, talk, and share the issues and challenges they face in …
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079: Entertainment Industry Insider Helps Influencers Become Leaders
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Blogger Gwen Lane studied business and got a job in entertainment, but discovered that she wasn’t serving people in the way she wanted or making the most of her gifts. As she built her own blog and cultivated a dedicated following, she realized she was answering the same questions from other aspiring influencers and entrepreneurs over and over agai…
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078: Wildlife Biologist Turned Science Teacher Empowers Educators (and Students)
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Jackie Grundberg worked all over the world as a wildlife biologist before settling down and becoming a biology teacher. When she needed to work in a Montessori grade school to practice the style of teaching she loved, she made a breakthrough discovery: she could effectively teach high school-level science to 4th-6th graders by incorporating experie…
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077: Former Journalist Uses Her Unique Interests To Help Others Build Dream Businesses
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Angel Santos landed what she thought was her dream job working in television. However, she soon discovered that her true love was stories, not news, and she felt like her creative side was dying. She started a nonprofit to produce Christan films and introduce kids to media production, but earned only $535 in three years. She took a day job as a mar…
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076: Digital Marketer Teaches People How to Grow their Business with Funnels and Facebook Ads
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For 11 years, Cody Burch was the engineer in the back of the room, handling every aspect of his company’s digital marketing efforts. When he started to work for a number of coaching clients he really admired, he got inspired and started his own agency. However, after an infamous Facebook outage left him running ad campaigns all day on Thanksgiving,…
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075: Copywriter Follows Her Passion and Empowers Writers to Succeed
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Belinda Weaver pursued a “safe” career in IT and worked as a computer programmer, but soon discovered that things were much more fun in her company’s marketing department. She got bored in her niche and was looking for a new opportunity when she discovered freelance copywriting. She soon built a business that gave her newfound freedom and the oppor…
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074: Raising a Generation of Thriving Artists
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Matt Tommey has been an artist for his entire life. After several years in the ministry and a career in marketing that was cut short by the Great Recession of 2008, Matt had a dream in which he raised a generation of artists. He acted on it by writing his first book, Unlocking the Heart of the Artist. Soon, he was on the road all the time doing eve…
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073: Actor Turned Consultant Helps Online Sellers
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Kathy Terrill is a New York City-based actor who has appeared in a number of off-Broadway and regional theater productions, as well as a number of episodes of All My Children. Because her acting work was largely seasonal, she took on a side gig as a product presenter for QVC. However, when her mother fell ill and she needed to stay in Manhattan to …
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072: Helping Aspiring Realtors Become Business Leaders
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When Tracy Henning entered the real estate industry at the age of 21, she found herself up against extraordinarily stiff competition. The early rejections and harsh criticism showed her how much more effective she could be if she started to think outside the box, and she soon became one of the leading realtors in her market. However, after she adop…
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071: Carving Out a Niche and Serving Modern Jewish Brides
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When Karen Cinnamon got engaged, she found herself unable to find anything that spoke to her when it came to planning a modern Jewish wedding. When she couldn’t find anyone providing the inspiration, advice, or guidance she was looking for, she realized that there was a hole in the market and a massive opportunity. She started a blog to showcase in…
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070: The Counselor Helping Women Get Unstuck
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After 10 years of working as a school counselor, a faith-based counseling course changed Melissa Bezotte’s life forever. She launched her Christian counseling practice 10 years ago, and despite having never done any marketing, she and her team of therapists have always had a full schedule. However, Melissa’s huge waiting list for new clients meant …
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069: Former Attorney Helps Salon Owners Transform Their Businesses
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Brandie Bracy always had the entrepreneurial bug, but pursued a career in law to keep her family happy. When she realized it wasn’t the right fit for her, she left to start an all-female cabinet painting company in a male-dominated industry in Nashville. While there, she realized she was an even better marketer than she was a painter, and found her…
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068: Filmmaker Turned Marketer Combats Loneliness
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Laurel Chiten was an independent filmmaker who regularly won highly competitive grants, got distribution deals, and had her work shown on national television. However, when she tried to make a movie about homeopathy and couldn’t get a dollar of grant money, she discovered that she had extraordinary skills as a community builder and fundraiser - and…
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067: Survival Trainer Turns Expertise into a Powerful Membership Business
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During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in…
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066: “Old School” Bookmaker Leverages Membership Model to Dramatically Scale Her Business
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Ali Manning took up bookbinding as a hobby after her daughter was born. By the time her daughter was in elementary school, Ali had started blogging, teaching bookbinding classes, and selling her books in galleries, studios, and on Etsy. However, her business wasn’t scalable, her income wasn’t where she wanted it to be, and her teaching obligations …
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065: How Joann Built A Successful Membership Around Helping Others Mourn
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At the age of 60, Joann Filomena’s husband died suddenly and unexpectedly, and she was laid off from a job she loved. As she grieved, she took a new job, but found herself unhappy. She soon realized that she wanted to leverage her own life experiences to coach other widows through the trauma and pain of profound loss. Now, at Widow Coaching Center,…
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064: Accidental Entrepreneur Brings Authenticity Back to Direct Sales
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Brenda Ster spent the first 20 years of her working career in training and financial technology, and climbed the corporate ladder. But by her forties, she was stressed out, burned out, overworked, travelled too much, and barely made time for her family. That all changed when she joined a direct marketing company that sold jewelry. She threw out the…
Debbie Viola was always interested in art, but her guidance counselor didn’t allow her to take art classes in high school. Immediately after graduation, she became a legal secretary, and spent 23 years working for a fast-growing, high-paced law firm. Though she was great at the work, she hated how it made her feel like a robot. Everything changed o…
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062: How a Teacher Conquered Her Anxiety By Teaching Lettering Online
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Teaching classes for a paper crafting company that constantly pushed her to take her business to the next level gave Christie Daugherty more anxiety, pressure, and stress than she ever wanted in her life. She started giving online sewing lessons, but soon discovered a surprisingly underserved niche that made even better use of one of her greatest t…
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061: Horse Trainer Follows Her Heart & Becomes Financially Independent
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Cynthia Maugard grew up loving horses, but was always told not to turn her passion for animals into her life’s work. After graduating with a masters in Business & Logistics, she decided to travel the world, working many horse-related jobs along the way. Her experience eventually led to meeting her husband Pierre — a horse trainer and teacher who wa…
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060: How a Dog Training Business Gave Kate Olson the Freedom to Care for Her Family
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If a dog trainer can start a membership business, so can you! Since launching My Service Dog and Me, Kate Olson is reaching more people than ever before. Not only that, but she’s been able to show up for her family when they need her most. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during t…
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059: The Music Teacher Who Quit the Classroom to Inspire Students Worldwide
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This teacher left the classroom setting and started teaching completely online. Jessica Peresta is the Founder of The Domestic Musician, where she teaches music teachers the steps and strategies to teach elementary music with ease, allowing her work to empower children all over the world. Get Access to the Full Show Notes! To get access to the full…
