show episodes
 
This mortgage marketing, mortgage sales, and mortgage motivation strategy podcast will go through actual training and coaching I give to our mortgage branches and loan officers and as we were hiring I realized that I was just repeating information every time we partnered with a new office. It started out as an internal database for our mortgage originators to use to grow their business but I quickly understood based on their reactions this could be so much more.Share with others in the mortg ...
 
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show series
 
For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world? One of the inevitable facts of life is that not everyone’s energies will gel with our own, s…
 
Today, we’re joined by two great guests to discuss the benefits of HomeBot! Hear how it can help grow your business and get more referrals! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Waive the $200 Sign-Up Fee! Promo Code: MO…
 
In this episode I have a conversation with my friend Shannon Milligan, and we talk about the power of nostalgia in content, why to invest in rookie real estate agents, and what it takes for Realtors to trust you with their clients. She gives incredible advice on what to implement, and specific daily activities, to reach new levels of success. Shann…
 
A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now? What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to c…
 
Today, we’re joined by a great former guest for more insight and info from his geeky domain! Sean Cahan joins us again to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
Today, we’re studying the importance of online reputation and how to improve your own! The team from Experience.com join us to share their experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
In this episode I talk with NYC luxury real estate broker Sean McPeak. We discuss innovative selling strategies in today's market environment, ways to solidify referral partner relationships with agents, and how close we are to cryptocurrency and tokenization of properties in real estate. Sean McPeak is the Founder of the McPeak Team at SERHANT in …
 
Comfort is the mortal enemy of greatness, but even the most aspirational loan officer wants a sense of stability in their business. Mortgage is full of ups and downs, and that can become soul-crushing pretty quickly for aspirational LOs and average Joe’s alike. The question is, how can we beat the unpredictability? What can we do to take our earnin…
 
Today, we’re studying the customer journey experience and examining how to improve our own systems! Sue Woodard joins us to share her experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
In today’s episode I have a conversation about making an impact on social media with my new friend and growth powerhouse, Giselle Ugarte. We discuss common misconceptions about Clubhouse; the availability of free, live master classes; and being intentional with objectives when using social media. You’ll also hear about keys to building connections,…
 
In this episode I have my good friend Brian Covey as a guest, and he and I discuss the need for companies to implement new business models after the changes in business practices COVID required this past year. We focus on what specific branches should have for their teams and integrating modern life into modern business. We also get into the detail…
 
None of us want to feel like we’re loan leeches, begging Realtors for their time, but so often, that’s what happens. How do we break that cycle? We know we add a ton of value, so it’s time to stop haggling Realtors and let them know we hold the cookie. How can we adopt an attraction-based approach and kick our prospecting pleas to the curb, once an…
 
In this episode I get to talk with Lou Diamond about the value of consistent communication patterns, how to use communication bridges to connect with people & getting your message across without wasting others' time. Lou Diamond is the Master Connector. He has over a quarter century of experience in sales, relationship management, business developm…
 
We all want to make it in this business, but far too many of us are being held back by stumbling blocks. What's stopping us from making our dreams a reality? Unfortunately, most of the time the obstacles in our way come in the form of mythical ideas, taken for granted as fact. We're not being held back- we're holding ourselves back! What are the my…
 
Today, we’re learning how to become an originator without peer! Shayla Gifford joins us to share her experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitBy Mortgage Marketing Radio
 
In this episode I have a conversation with Steve Castaneda and we talk about what mortgage & real estate pros can learn from tools in other industries, what kind of expectations clients have during the process, and how practice and preparation can maximize results. Steve Castaneda has been in the real estate and mortgage industry since 2004, closin…
 
Most of the time, our sales managers aren't teaching us the strategies we need to build super-sized businesses, and that's because they can't teach what they don't know. This is a situation of the blind leading the blind, but what happens when we have crystal clear visions of what we want? Which vital tools are our mentors neglecting to tell us abo…
 
Among mortgage pros, there’s no shortage of big dreams, and everyone wants to reach astronomical heights. However, what sets the industry elites apart from the mediocre majority is the willingness to genuinely believe we can achieve whatever we set our minds to. It’s one thing to have a goal in mind, but it’s another to be defiantly committed to ma…
 
This episode is a unique conversation that I get to have with former mortgage fraudster & current true crime writer, Matthew Cox. We discuss how he went from mortgage broker-owner to being convicted to almost a quarter of a century in prison! He shares details on how he was able perpetrate one of the largest mortgage frauds in history; his perspect…
 
Today, we’re learning how to become a divorce mortgage specialist! The team from DivorcethisHouse.com joins us to share their experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Register for Intro to Divorce…
 
In this episode I chat with a new friend from Australia, that I recently met on Clubhouse, Jackson Millian. We chat about how Clubhouse is changing the social media landscape; the importance of shifting focus from vanity metrics to long-term relationships when using social media to build your business; and creating a benchmark of earning $400,000, …
 
From the outside looking in, it often seems like top producers have some kind of superhuman capacity that sets them apart from the rest of us, but that just ain’t so. No one comes into this world as a top producer, and all it takes to reach the next level is having the right skills. The great news is, that means all of us have the latent ability to…
 
In today's episode I have a super interesting conversation with Dan Rawitch about what he sees coming for the housing market and the broader economy. He shares why housing will stay strong in 2021, as well as his thoughts on other parts of the financial markets. He also gives his advice on how industry professionals should use and leverage some of …
 
Today, we’re learning selling secrets from the VP of Sales for Tony Robbins! Gene McNaughton joins us to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
When it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want to play it safe and start simple. Implementing a range of lead gen pillars in our businesses is the only way to stay prosperous no matter what’s going on in the market, but if we’re not start…
 
In this episode CEO Scott Harris shares details behind the recent SocialSurvey re-brand to Experience.com, and we dive deeper into why it's so important be in tune with the customer's voice throughout the sales process, not just at the end. He also spills details that 'haven't been shared on any other podcast' including the name the company almost …
 
It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears. As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge …
 
Jennifer Beeston is a Top 1% Loan Officer who gets over 60% of her business from her YouTube channel. In 2020, she closed over 546 loans for a volume of $205 Million. Her YouTube channel has over 17,000 subscribers and almost 4 Million total views. If you're interested in how to do YouTube, listen to this episode and subscribe to Jennifer's channel…
 
I’m so excited to share episode 100 of the podcast! We are doing a compilation episode of 10 guests from some of our most downloaded and engaged episodes. We cover a variety of topics from social media to market conditions to 2021 to what to focus your business on in the wake of so many changes over the last year. Check out the guest list and their…
 
When pushing our businesses to the next level, many of us think in terms of what we should be doing, but sometimes it’s more important to think about what we need to stop doing. No amount of pressing on the throttle will give us a smooth ride if we aren’t letting off the brakes. The question is, what are those brakes in our businesses? Which activi…
 
Today, we’re learning how to maximize the potential of our personal brand on social media! Arjun Dhingra joins us to share his experiences and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
Thanks to crazy low rates and being deemed an essential service in the face of the pandemic, our industry is faring far better than most, and there’s no denying that we’ve been blessed with an avalanche of awesome. However, if we want to take advantage of all this, we simply can’t afford to be complacent. It’s easy to feel secure when we’re in a pl…
 
In our first interview of 2021, we’re learning how to maximize our resources and team! Amanda Rea joins us to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at VisitBy Mortgage Marketing Radio
 
As we move into 2021, it’s not enough to think about how we’ll sustain past results. We have to aim for newer, higher, and more audacious heights. The question is, do we have what it takes to conquer the mountains ahead? For many LOs, setting goals isn’t the problem. However, the same can’t be said for execution, because far too often our dreams ar…
 
Don’t let “new shiny” distract you from your goals this year! We’re bringing you the questions to focus and ACHIEVE THIS year! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel …
 
In this episode I have a fun conversation with my good buddy Alec Hanson. We get back to basics and talk about how each of us got started in the mortgage business, and how those messages apply to today. We also talk about how to kill it in 2021 and what trends are coming and how to capitalize on them. Alec Hanson is a contemporary leader within the…
 
2020 has brought significant challenges into all of our lives, and many of us are experiencing real pain at the moment. However, it’s important to remember that the depths of darkness we’ve been through are equal to the heights of the light we can shine in this world, and we can get through this. That being said, moving through grief of any kind is…
 
Don’t get caught surprised! We’ve got ten predictions for next year’s market to send THIS year out. Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
We’re on the brink of a new year, and with that comes a ton of opportunity. However, it also comes with a lot of uncertainty, and many LOs are starting to worry about what their businesses will look like in the coming months. Are we likely to see an increase in rates and a decrease in inventory in the near future, and what would that mean for our b…
 
Not every loan is right, and even the ones that are might not be right for you! Host, Geoff Zimpfer breaks it all down for you in this episode. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
Anxiety about the future is something most mortgage professionals have experienced, but it being a common phenomenon doesn’t make it any easier to deal with. When we’re agonizing over what the future holds, our emotions are more than a blip on the radar. They can be all-consuming and even hold us back from reaching our full potential, and for that …
 
In this episode I have a conversation with my great friend, and one of my favorite repeat guests, Dale Vemillion. We break down a lot that has happened over 2020, and talk about where mortgage professionals should be focusing in 2021. Dale and I also break down both high-level and tactical tips that will take your business to the next level! For ne…
 
In today’s episode I get to interview Chris Sauerzopf, creator of SafeWire. We talk about how fraudsters threaten mortgage & real estate transactions, as well as the ways that it can easily be prevented. We also discuss the best ways to leverage technology in your business and how to move forward in a post-COVID era. Chris is the co-founder and cre…
 
In the wake of the refi boom, many mortgage professionals have found their wallets fuller, but their lives emptier. We’ve burned ourselves out en-masse, with the common matchstick that is working IN our businesses, rather than ON them. We signed up for this business because we wanted more freedom, autonomy, and independence, so why have so many of …
 
We’re getting our finances straight, by finding good financial advisors in your area! Host, Geoff Zimpfer breaks it all down for you as you prepare for the new year. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
No one gets into this industry with the intention of trading all their time for money, but by insisting on doing everything themselves, many mortgage pros have sacrificed their dreams of freedom in favor of doing it the hard way. To build the kind of businesses that set us free, we have to stop relying on human efforts to get everything done. It’s …
 
On today's episode I get to chat with the LinkedIn expert herself, Judi Fox! We talk about everything from Millennial trends and modern consumer behavior, to social media strategies on LinkedIn and Instagram/Facebook. We also walk through examples of how simply networking with other people, and then staying in touch with those contacts, creates som…
 
Today we’re setting our sights high for 2021, exploring how to build a $100 million dollar team! Michelle Oddo joins us to share her experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit…
 
Pre-COVID, meeting top producers in person was a great way to build profitable relationships, but that’s no longer an option. If we plan to dominate the industry in the face of the pandemic, we have to roll with the times and find a new way forward. A lot of so-called ‘experts’ would have us believe the next best option is cold-calling, but that’s …
 
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