show episodes
 
Made You Think is a podcast by Nat Eliason and Neil Soni where the hosts and their guests examine ideas that, as the name suggests, make you think. Episodes will explore books, essays, podcasts, and anything else that warrants further discussion, teaches something useful, or at the very least, exercises our brain muscles.
 
The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses. Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer t ...
 
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.
 
Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING? The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, ...
 
From large funding rounds, acquisitions, and a constant stream of success stories coming out of startups, it is often hard to see why almost 90% of them fail. The Failory Podcast dives deep on this notion and uncovers the lessons today’s successful founders learned at previous ventures so that you can avoid similar pitfalls and apply winning strategies to your business from the get-go.
 
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show series
 
If you took a month off from your business would it thrive or struggle to survive? Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he's here to tell you how he did it. Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency cal…
 
When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One ch…
 
Do you want to know how to hire rockstar talent this year? Finding high-quality talent is a major key to the growth of any organization. However, it’s often seen as a difficult task and can cost a lot of time and money when done incorrectly. At Brand Growth Experts we just hired our newest Community and Events Manager after sorting through nearly t…
 
A style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of …
 
This isn’t a salesy episode. But it kind of is. Growth Machine’s Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you hire. We also talk about how content marketing should fit into your overall business strategy. Show Notes: 1:04 - Nathan shares ho…
 
Is your content strategy worth half a million dollars? Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from web…
 
Here’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works …
 
2020 Threw Us All For A Loop. Here’s What We Learned From It and How It’s Helping Us Prepare For 2021. Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily. Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportu…
 
This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations…
 
Back in 2014 I wrote a popular blog post about 13 Stark Realities Bloggers Face Today. In that post I highlighted many of the changed conditions we face as content publishers looking to earn a living online. I wrote about audience sophistication, competition, content modalities, loyalty, positioning and several other very important factors that you…
 
Is your business taking you on a roller coaster ride? If so, being a conscious leader can mean the difference between your business making you happy or running you into the ground. Are the business decisions you’re making leading to more satisfaction in life? Or do you find yourself running in circles and in a constant state of reaction? These are …
 
It all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks wit…
 
Sometimes we see immediate results with our clients. For a direct-to-consumer beverage company, we started ranking for keywords right away. By Month 3, we grew organic traffic to 8,000 monthly visitors — up 4x from 2,000. And we’re able to attribute over $1,000 per month from a single blog post. In this 8-minute audio version of our case study, “Ho…
 
“Even today, what to study and how to study it are more important than where to study it and for how long. The best teachers are on the Internet. The best books are on the Internet. The best peers are on the Internet. The tools for learning are abundant. It’s the desire to learn that’s scarce.” - Naval Ravikant In this episode of Made You Think, Na…
 
Have you ever wanted marketing advice from some of the best eCommerce marketers in the business? I reached out to seven of my friends in the eCommerce space and asked them: What’s the single best piece of marketing advice you’ve ever been given? From words by Mark Zuckerberg all the way to legendary writer Gary Bencivenga, we’re packing in 8 evergr…
 
What does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder. When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn’t have to guess what …
 
In this 11-minute audio version of our blog post, “How to Attract Customers, Not Just Readers,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn’t spammy or salesy. Show Notes: 1:39 - First, uncover the true needs of your customer 5:58 - Try these 4 frame…
 
Do you think that agencies are a waste of money? Not sure if an independent freelancer can keep up? We’re tackling the freelancer vs agency debate once and for all. Choosing where to spend your advertising dollars is important, but deciding who to spend it on is the other piece of the puzzle. Once you decide to start pulling the levers of paid sear…
 
It typically makes sense to create a content strategy based on high volume keywords. But for Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Posit…
 
Public relations is an art. And incorporating a PR strategy into your blog can be tough to do. You want to make sure your news & announcement-related blog posts are still adding value to your readers. In this 9-minute audio version of our blog post, “How to Use Your Company Blog for PR & News (the Right Way),” Amanda Natividad, Head of Marketing fo…
 
Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how. Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,…
 
If there’s one thing you take away from this episode, it’s the importance of following attribution all the way to the end of the funnel. Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss: Creating on LinkedIn…
 
[ Download MP3 | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] Several years ago I asked Kathy Broady, founder of DiscussingDissociation.com, to come on my podcast to share her business journey. Kathy didn’t say no, but she didn’t say yes either because she wasn’t ready to talk publicly about her past. […] The post Kathy Broady: Social Worke…
 
If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode …
 
Thinking about starting a software company? This week’s guest is giving you a behind-the-scenes look at exactly what to expect. Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists, but soon came to a daunting realization: His business wasn’t future proof. With t…
 
This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3…
 
If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes…
 
If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has…
 
Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized con…
 
Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an…
 
Feeling discouraged by a slow start to your business? Mister Jones Health was in the same boat until they unlocked explosive growth that grew the business by 800% in one year. Jason Daemar spent ten years climbing the corporate ladder only to realize one day that he had enough. Since then, Jason and his wife created Mister Jones Health - an ecommer…
 
In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate …
 
[ Download MP3 | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] During some evenings I like to spend a little time on the IndieHackers.com website. I explore the companies there, see how much revenue they are generating and what they are building. One such company, CloudCampaign.io, stood out because it had […] The post Ryan Born: Founder Of …
 
How are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance o…
 
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