show episodes
 
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
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show series
 
Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to t…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag. Discor…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so ma…
 
Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center. Twitter is on the move, finally getting back to the blue verification mark (get yours now…
 
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that custo…
 
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Cou…
 
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out? And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company. Big launch week for Pinterest, which adds a live event component, and…
 
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about …
 
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, …
 
Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant. And we finally know why YouTube has been fiddling with their short-form video advertising..…
 
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own busine…
 
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents…
 
Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days. And we've seen the future and it is Food52 with their purchase of Dansk.…
 
Does starting the hiring process overwhelm you? In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire. This is a topic that comes up a lot, and I think it is because getting started with the hiring experience c…
 
Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well. In this epis…
 
In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are …
 
What time of the day do you do your best work? I call this your magic time! In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd. I'm always looking for ways to become more efficient on my optimized CEO activities whi…
 
With all of the different business coaching programs out there, how do you decide which one will benefit you the most? I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why it exists, who it is for, how the…
 
Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on. In social audio news, Discord launches their own Clubhouse. So will…
 
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