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Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Opt ...
Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Two of the world's leading experts in influencer marketing have come together to bring you the answers with con ...
The Mortgage Marketing Expert podcast mission is simple, to help mortgage professionals build their business and do mortgage marketing better. Top mortgage industry experts share useful content and tips that originators and managers can use to build a more effective and efficient business. The Mortgage Marketing Expert is a founding member of the Industry Syndicate Podcast Network.
Welcome to Combin Podcast! We help businesses and entrepreneurs skyrocket on social media. Our series are a perfect chance to learn tips, hacks and secrets to faster social media promotion with Combin. Always fresh, interesting ideas, and friendly atmosphere will help you to get the most from each episode. Let's rock it on social media together!
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! https://www.veracityagency.com/blog/podcast/
In this podcast we speak with top performers and hear the uncut no-fluff version of their journey to the top. We learn what their superpower is, as well as their kryptonite. The goal of this podcast is to help aspiring entrepreneurs and leaders to get inspired and tap into their superpowers. As entrepreneurs and businesspeople we search for answers, How to be successful? How to overcome challenges? How to build the right strategy? The right marketing plan? How did others accomplish what they ...
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The School of Influence Podcast with Amanda Russell and Neal Schaffer
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02: Jesse Itzler on How to Build an Influential Life Resume
46:24
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Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it's NOT experience). Reference Links • Jessie Itzler: https://jesseitzler.com • Amanda Russell: https://amandarussell.co • Neal Schaffer: https://nealschaffer.comBy Amanda Russell and Neal Schaffer
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Maximize Your Social Influence with Neal Schaffer
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195: How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
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This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing com…
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PR Talk Podcast
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100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn
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100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn We were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk. We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Yes, you heard me right, 100 episodes of PR Talk…
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Combin Podcast
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Episode #34: Getting Started on Social Media: What B2B Businesses Need to Know | Jessica Ward Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH JESSICA WARD: Website: https://ethicalmarketingservice.com/ YouTube: https://www.youtube.com/c/EthicalMarketingService Instagram: https://www.instagram.com/jaw_red/ Podcast:…
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Maximize Your Social Influence with Neal Schaffer
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194: If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
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What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach y…
Andy Roddick talks about no longer cringing at the word 'influencer', and how to leverage fame to create greater social good influence. Reference Links Andy Roddick Foundation: https://www.arfoundation.org/ Amanda Russell: https://amandarussell.co Neal Schaffer: https://nealschaffer.comBy Amanda Russell and Neal Schaffer
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Real Life Superpowers
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Episode 32 - Derek Gaunt (Instructor, Expert Coach, & Author, Black Swan Group)
58:15
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Derek is a lecturer, author of Ego, Authority, Failure©, and a negotiations trainer and coach at the Black Swan Group. Some of you may be familiar with the Black Swan Group as it is managed by Chris Voss the author of the bestselling book “Never Split the Difference”. He has 29 years of law enforcement experience, 20 of which as a team member, lead…
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Mortgage Marketing Expert
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099 The Game Hasn't Changed with Alec Hanson
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In this episode I have a fun conversation with my good buddy Alec Hanson. We get back to basics and talk about how each of us got started in the mortgage business, and how those messages apply to today. We also talk about how to kill it in 2021 and what trends are coming and how to capitalize on them. Alec Hanson is a contemporary leader within the…
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Maximize Your Social Influence with Neal Schaffer
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193: The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
48:35
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Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuitio…
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PR Talk Podcast
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Motivational Minute with Libra Forde: Episode 99
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Welcome the New Year with a Much Needed “Motivational Minute” with Libra Forde Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!! As a way to bid one of the worst years in recent history farewell and provide a mental shift to the new start that will hopefully be 2021, I interviewed Libra Forde in honor …
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Maximize Your Social Influence with Neal Schaffer
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192: My Marketing Technology Toolstack for 2021
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This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email…
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Combin Podcast
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Episode #33: Social Media Tips for the Holiday Season: How to Prepare for It | Thomas Green Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH THOMAS GREEN: Website: https://ethicalmarketingservice.com/ YouTube: https://www.youtube.com/c/EthicalMarketingService LinkedIn: https://www.linkedin.com/in/thomas-green-186…
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Maximize Your Social Influence with Neal Schaffer
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191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
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As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so man…
So, You Want to Be a Thought Leader? First, Become a Leader. How to Become a Leader, With Leadership Coach: Ken Jacobs A lot of our work at Veracity centers around positioning and building thought leaders, especially for our B2B clients. While we are lucky to work with many truly amazing leaders, I am sometimes stumped when giving clients advice on…
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Mortgage Marketing Expert
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098 Expectations for 2021 with Dale Vermillion
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In this episode I have a conversation with my great friend, and one of my favorite repeat guests, Dale Vemillion. We break down a lot that has happened over 2020, and talk about where mortgage professionals should be focusing in 2021. Dale and I also break down both high-level and tactical tips that will take your business to the next level! For ne…
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Combin Podcast
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Episode #32: The Importance Of Websites In The Social Media Age For SMEs | Wes McDowell Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH WES MCDOWELL: The Profitable Website: Digital Marketing Secrets For Small Business Success Podcast: https://podcasts.apple.com/us/podcast/profitable-website-digital-marketin…
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Mortgage Marketing Expert
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097 Preventing Fraud with Chris Sauerzopf
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In today’s episode I get to interview Chris Sauerzopf, creator of SafeWire. We talk about how fraudsters threaten mortgage & real estate transactions, as well as the ways that it can easily be prevented. We also discuss the best ways to leverage technology in your business and how to move forward in a post-COVID era. Chris is the co-founder and cre…
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Maximize Your Social Influence with Neal Schaffer
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190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
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Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: How to move from shy introvert to showing up onl…
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The School of Influence Podcast with Amanda Russell and Neal Schaffer
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00: Introducing The School of Influence Podcast [Trailer]
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Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of Influence podcast and why you should be excited enough to hit the subscription button and listen in!By Amanda Russell and Neal Schaffer
How Research Can Collaborate with PR & Marketing Why PR Research Makes for Better Campaigns Jen Barth, the owner of Big Small Brands, has held many positions in sales and marketing. She has always been curious by nature and in her first job, which happened to be PR, she asked her boss “we are doing all of this work to get the media to pay attention…
On today's episode I get to chat with the LinkedIn expert herself, Judi Fox! We talk about everything from Millennial trends and modern consumer behavior, to social media strategies on LinkedIn and Instagram/Facebook. We also walk through examples of how simply networking with other people, and then staying in touch with those contacts, creates som…
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Maximize Your Social Influence with Neal Schaffer
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189: You're Measuring Social Media ROI All Wrong
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Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a ma…
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Combin Podcast
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Episode #31: The Power of FB Groups to Connect and Build Trust with Audiences | Katija Vlatkovich
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH KATIJA VLATKOVICH: LinkedIn: https://au.linkedin.com/in/katijav Website: http://www.katijavlatkovich.com/ Email: katija@katijavlatkovich.com https://misfit.digital/ IF YOU..…
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Real Life Superpowers
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Episode 31 - Neil Patel (Crazy Egg, Hello Bar, KISSmetrics)
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With millions of followers across the world through his blog, podcast “Marketing School” and social channels - it’s very unlikely you are not familiar with the work of Neil Patel.He’s a New York Times best-selling author, named top influencer on the web by The Wall Street Journal, one of the top 10 marketers in the world according to Forbes, recogn…
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Maximize Your Social Influence with Neal Schaffer
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188: How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
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A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding global…
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Maximize Your Social Influence with Neal Schaffer
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187: What If I Told You You Already Had Enough Content to be Successful?
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We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better. But is that really the case? I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something t…
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PR Talk Podcast
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Influencer Marketing with Neal Schaffer: Episode 96
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Influencer Marketing with Neal Schaffer PR People Are Already Marketing to Influencers On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. Neal and Amy discussed Influencer Marke…
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Mortgage Marketing Expert
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095 Systemizing Success with Roland Cochrun
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On today's episode I have a conversation with Roland Cochrun on how he makes more visible progress while simplifying his task lists. He explains the negative aspects of the go-getter mentality in our industry and details easy ways we can find freedom from stress, lack of time, and systems constraints while adding to the monthly pipeline. Roland Coc…
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Combin Podcast
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Episode #30: Video Marketing Made Simple | Chris Thomas Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH CHRIS THOMAS: LinkedIn: https://www.linkedin.com/in/yonderagency Facebook: https://www.facebook.com/yonderagency/ Instagram: https://www.instagram.com/yonderagency/ Website:…
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Maximize Your Social Influence with Neal Schaffer
851
186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
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Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on: the four pillars you can implement into your content strategy so you never run out of content ideas how to be more consistent with content creation without i…
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Mortgage Marketing Expert
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094 Lifestyle Marketing with Stefanie Lugo
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In today's episode I have a fun conversation with Stefanie Lugo as she spotlights specific things mortgage professionals need to know when trying to partner real estate agents, as well as how to create more relationships with clients and Realtors through Lifestyle Marketing. Stefanie is a top producing real estate agent in Scottsdale who, along wit…
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Maximize Your Social Influence with Neal Schaffer
951
185: Why You Need to Invest in Content Longevity and Discoverability Going Forward
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As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy. If content is the currency of digital and social media, where should we be investing our content creation efforts going forward? Here's my advice, where I really juxtapose social media with all other content in terms of lon…
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PR Talk Podcast
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Episode 95: Fabiana Meléndez: Diversity Marketing
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The Importance of Diversity Marketing with Fabiana Meléndez Moving Past Suggesting and Implying Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so peopl…
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Combin Podcast
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Episode #29: Brand Positioning vs. Brand Purpose | Trevor Grimes Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH TREVOR GRIMES: LinkedIn: https://www.linkedin.com/in/trevor-grimes-546906137/ Facebook: https://www.facebook.com/tgbrandinghouse/ Instagram: https://www.instagram.com/trevor…
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Real Life Superpowers
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Episode 30 - David Benjamin (Syntegrity, Cracking Complexity Formula)
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In this special episode, we speak with David Benjamin, the co-author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast.In the book, he and his co-author David Komlos, share their proven formula for dramatically shortening processes and cracking an organization’s toughest challenges. David regularly guides leaders…
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Mortgage Marketing Expert
1
093 Empathy & Authority with Brittany Hodak
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In this week’s episode, we invited back my good friend Brittany Hodak to discuss the new generations homebuyers and their impact on the mortgage marketing. We also discuss how to become the lender of choice by understanding how to differentiate yourself, as well as what to automate to make sure your database stays engaged. Brittany Hodak is an inte…
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Maximize Your Social Influence with Neal Schaffer
1101
184: Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
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Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically: Why whatever you do in digital and social media, your messaging should be …
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PR Talk Podcast
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Episode 94: Carolynn Johnson: DiversityInc
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Moving the Diversity Needle with PRSA ICON 2020 Keynote Speaker Carolynn Johnson Anticipation is building for the virtual PRSA ICON 2020 event, kicking off on October 26th. Last episode, PR Talk host Amy Rosenberg spoke with Del Galloway, chair of PRSA ICON 2020 and Senior Vice President of Communications for Wells Fargo. During the episode, Del ga…
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Combin Podcast
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Episode #28: How Business Owners and Entrepreneurs Can Leverage Influencers and Influencer Marketing on Instagram | Neal Schaffer Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH NEAL SCHAFFER: LinkedIn: https://www.linkedin.com/in/nealschaffer Website: https://nealschaffer.com/ Learn more Neal's new book 'The Age of Influence: The Power of Influence…
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Maximize Your Social Influence with Neal Schaffer
1201
183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
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You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check. You're probably doing all of the above, but you're still not ranking in Google - why? That is exactly the situation I was in until I embarked on doing some research. And from that resear…
This episode is a short presentation that I gave during my company's Virtual Sales Summit in early October. I talk about how to create and increase relevance with a target audience and your social circle or sphere of influence. I share some stats around who the majority of mortgage borrowers are in 2020, as well as where their attention is and how …
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Maximize Your Social Influence with Neal Schaffer
1301
182: How Networking Helps You Scale Your Business [Philip VanDusen Interview]
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Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include: How the pandemic has effected our decisio…
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Maximize Your Social Influence with Neal Schaffer
1401
181: How to Optimize Your Content Publishing on Your Blog and Social Media
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As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that a…
PRSA ICON 2020 Goes Virtual and Doesn’t Miss a Beat It’s that time of year again! PRSA ICON 2020 is right around the corner. While we’re all disappointed that we can’t gather in Nashville together as initially planned, this year’s event will take on a brand-new and exciting virtual format that will still deliver plenty of opportunities for learning…
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Combin Podcast
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Episode #27: From Instagram to Facebook: Why a Video Content Strategy Can Drive Business | Nichole Williamson Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH NICHOLE WILLIAMSON: LinkedIn: https://www.linkedin.com/in/nicholedavidson Email: nichole@zilkermedia.com Learn more about Zilker Media here: https://zilkermedia.com IF YOU..…
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Maximize Your Social Influence with Neal Schaffer
1501
180: Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
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If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with publishe…
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Real Life Superpowers
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Episode 29 - Massimo Chieruzzi (AdEspresso)
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In this episode we speak with Massimo Chieruzzi GM and co-founder at AdEspresso which is a tool for SMBs to manage, analyze and optimize Facebook Ads and which was acquired by Hootsuite in 2017.He’s a multi-hyphen dude. He’s been a radio speaker, journalist, developer, marketer, entrepreneur and angel investor.At 14 years old he was the youngest It…
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Maximize Your Social Influence with Neal Schaffer
1601
179: The What, Why, and How of Podcasting
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If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own? Podcasts are easier to create than you might think. They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode. If you've been on the sidelines, this episode will hopeful…
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PR Talk Podcast
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Episode 92: Ariella Steinreich: Israel, UAE, Bahrain Normalization Agreement Business Opportunities
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No Phone Calls? No Problem. What the Historic Israel, U.A.E., Bahrain Normalization Agreement Means for Marketers and Businesses With Ariella Steinreich On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined …
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Combin Podcast
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Episode #26: Creating Social Media Ad Campaigns That Sell | Brandon Cockrell Interview
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This is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ GET IN TOUCH WITH BRANDON COCKRELL: LinkedIn: https://www.linkedin.com/in/brandon-cockrell-0b66a02b Website: linchpinsales.com IF YOU... Want to hear me talking on the topic that bothers you …
