show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
 
Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into our creative potential through design, culture, and technology. Change your perspe ...
 
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. It’s the podcast about creating and marketing products people really need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an internationa ...
 
Listen to our weekly podcast for Spanish students! We discuss culture, language and any interesting topic we can find in Mexican Spanish accent. Our goal is to help you with your listening skills by discussing one topic at a time in a natural pace (but not too fast). Learn about the learning experience we offer in https://www.patreon.com/howtospanishpodcast.By becoming a member, you can access exclusive benefits such as a vocabulary guide, an interactive transcript as well monthly activities ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
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show series
 
Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named …
 
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Pap…
 
Phil Surles is a cultural anthropologist and consultant who focuses on branding. He works with companies to change their culture for the better and focuses on integrating anthropology into industry. From art school to anthropology to industry Phil discusses how he combined all of his passions into his consulting work. Phil, Astrid, and Adam discuss…
 
Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once. See omnystudio.com/listener for privacy information.…
 
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respon…
 
#Spanish Podcast #B1 #B2 En este episodio hablamos un poco de cómo la pandemia ha cambiado la forma de trabajar en México. También te enseñamos muchas expresiones casuales que puedes escuchar comúnmente en una oficina mexicana. Learn more about the learning experience, spaces and activities we offer here https://howtospanishpodcast.com/activities I…
 
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now done it twice. Thirty-five years ago Michael created Spin Jammer, a uniquely spinnable flying disc that sold by the millions in big-box retail stores …
 
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assura…
 
In this episode, we talk with Klaas Weima, entrepreneur and host of the CMO Talk podcast. We talk about whether knowledge of attention actually gets applied in a marketeers day to day life. In addition to his well-known podcast, Klaas runs Energize, a creative agency focusing on earned attention. His combined knowledge of attention and his industry…
 
En este episodio te contamos sobre eventos chiquitos que resultaron en algo muy grande, ya sea bueno o malo. Algunas de estas historias son realmente increíbles. Learn more about the learning experience, spaces and activities to help you become bilingual in Spanish https://howtospanishpodcast.com/activities Interactive Transcript - Download the tra…
 
Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny. See omnystudio.com/listener …
 
If Dr. Hellen Fisher isn’t a household name in your house (yet), her work certainly is. Helen is a biological anthropologist and basically the reason you can date online. She’s an expert on romantic love, gender differences, the evolution of human emotions and attraction. She has also been the Chief Scientific Advisor for Match.com and was instrume…
 
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Eco…
 
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape …
 
En este episodio te enseñamos los errores más comunes que hacen los hablantes nativos de español. Así, vas a entender mejor a las personas y también evitar hacer estos errores tú mismo. Merch (use code SUMMER21 to get 10% off) Video pretérito (as mentioned) Learn more about the learning experience, spaces and activities we offer here https://howtos…
 
If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks. See omnystudio.com/listener for privacy information.…
 
Alena Amano is a performance marketing expert with more than 10 years of experience. Her most recent position was with Vimeo, where she oversaw paid acquisitions for SaaS products. She also managed global campaigns across seven languages as well as Vimeo’s external agencies. Before Vimeo, Alena worked as a Direct Marketing Specialist at Aereo. She …
 
Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood. See omnystudio.com/listener for privacy information.…
 
Todos tenemos mil cosas por hacer cada día ¿cómo podemos ser productivos y felices al mismo tiempo sin morir en el intento? Learn more about the learning experience, spaces and activities we offer here https://howtospanishpodcast.com/activities Interactive Transcript - Download the transcript or click anywhere to listen to a specific word Vocabular…
 
It's hard to say goodbye and the time has come...for now. I want to thank our loyal listeners, producers, virtual assistants and everyone that has joined me and joined us on this journey. I really appreciate you! The time now is to pivot and time is valuable. I'm rooting for you on your journey! Stay subscribed for more content in the future. So ma…
 
Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the…
 
Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline. Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, i…
 
Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world! See omnystudio.com/listener for privacy information.…
 
Viajar en el metro de Ciudad de México es una experiencia única y francamente extraña. Te contamos todo sobre este medio de transporte tan importante para que veas un poquito sobre la vida de esta gran ciudad. Learn more about the learning experience, spaces and activities we offer here https://howtospanishpodcast.com/activities Interactive Transcr…
 
TAL Correspondent Sara Schmieder brings us an all new interview about the power of cemetery restoration, race in the American South, and bringing legacy to light. Dr. Ryan Smith is a professor of religious history, material culture, and historic preservation at Virginia Commonwealth University. His latest book Death and Rebirth in a Southern City: …
 
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Ir…
 
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype. So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights pi…
 
En este episodio especial de día de las madres te contamos un poco sobre la personalidad de las mamás en México y las frases ICÓNICAS que usan para educar a sus hijos. Learn more about the learning experience, spaces and activities we offer here: https://howtospanishpodcast.com Interactive Transcript - Download the transcript or click anywhere to l…
 
Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on
 
This has been a long time coming for me and someone that I've admired as an investor for a very long time. There aren’t many books about investing that remain relevant over 40 years after they were first published. Burton Malkiel’s A Random Walk Down Wall Street, first published in 1973 and now in its twelfth edition, is one. Burton Malkiel, profes…
 
Brian Carpizo is the Founder and CEO of TrustPlace Technologies, a digital platform that seeks to digitize and automate frontline operations. Since launching TrustPlace Technologies during the pandemic, Brian and his team have helped businesses improve operations and boost productivity and governance in the workplace. With over 30 years of experien…
 
Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different langu…
 
In today’s episode Adam Gamwell and Astrid Countee are joined by multispecies anthropologist John Hartigan jr. John is an anthropology professor at the University of Texas at Austin. In his latest work, Shaving the Beasts: Wild Horses and Ritual in Spain, John studies the social lives of wild horses in Spain and Catalonia and the Spanish ritual dat…
 
Hay muchas expresiones mexicanas que usan comida para hablar de situaciones de la vida. En este episodio (parte 1) te explicamos muchas para que hables como nativo. Learn more about the learning experience, spaces and activities we offer here: https://howtospanishpodcast.com Interactive Transcript - Download the transcript or click anywhere to list…
 
I had a chance to chat with Johnny FD. A digital nomad who In 2008 quit his corporate gig in California to move to Thailand and follow his passions and work as a Scuba Diver around the world. It was in Thailand that he spent a few years training professionally as a Muay Thai Fighter and fighting professionally. In 2013 he started my first online bu…
 
Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave…
 
Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to pioneer the development and application of behavioral, implicit, and neuroscience research techniques that help brands better understand the subconscio…
 
Teach the brain to serve you, Omozua says as she explains her coaching techniques in neuroscience and creating a new mindset for her clients. Omozua Ameze Isiramen went through years of schooling to learn about her craft, when she found the OptiMind program. Originally skeptical if she was a good fit in a program designed around neuroscience, she d…
 
Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell. Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see …
 
Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life. See omnystudio.com/listener for privacy information…
 
En este episodio te hablamos sobre cómo ha evolucionado la manera en la que las marcas nos estudian para saber qué queremos comprar y cómo hablarnos para que les compremos a ellos. Por cierto, ¡usamos muchos anglicismos en la rama de mercadotecnia! Learn more about the learning experience, spaces and activities we offer here https://howtospanishpod…
 
Phil LaBoon is the Founder and CEO of LeadStacker, a full-service funnel marketing agency that helps digital marketers build leads, boost sales, and make their prospects happy. As a serial entrepreneur with a keen eye for digital marketing, Phil has founded a number of businesses over the past 20 years. He also serves as CEO for BizSave Plus, Eyefl…
 
Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. He served as Vice President at Amazon, and spent two of his years as Chief of Staff to Jeff Bezos, a.…
 
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