show episodes
 
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial securit ...
 
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show series
 
Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new…
 
The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet. The truth is, it's not that easy. Without a game plan, you'll struggle and end up…
 
What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Li…
 
“Build it and sell it for a big payday!“ It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and J…
 
Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all. So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go…
 
On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcas…
 
Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust ha…
 
“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure yo…
 
“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized…
 
On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relat…
 
Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, …
 
In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of l…
 
Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the r…
 
What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpec…
 
In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innova…
 
Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s…
 
With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that help…
 
So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those…
 
Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of usi…
 
“Live streaming is the next big thing! Start yours today and make millions!” Not so fast. Live streaming IS an awesome way to connect with your audience and spread your message, but like anything in life, success doesn’t happen overnight. However, if you take your time and stick with it, the rewards will come. In this new episode, Tom lays out the …
 
If you’re reading this while working at a corporate job that you’re, well, not fond of, you are NOT alone. So many people find themselves working “secure” jobs to pay the bills, but if you’ve ever had that entrepreneurial itch to do more in the world, follow that feeling. In this new episode, Tom talks with Tracy Brinkmann, a self-made entrepreneur…
 
After retiring at age 27, you’d think that Aaron’s life would be figured out, right? As we’ve all learned throughout our lives, life isn’t that simple. Today’s guest, Aaron Walker, is the textbook definition of a successful, veteran entrepreneur; he started his first business at 18, then bought and sold twelve businesses over his lifetime. However,…
 
It’s the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?” Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we’ve been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get t…
 
Trying to do everything it takes to build a business by yourself is almost impossible. You need to leverage the expertise of other people. Don’t wait too long to build a team. But how do you do it without spending a lot of money? Today in Part 4 of this special series on “If I Had to Start Over,” Tom invited his best friend and business partner, Ni…
 
So, how do you figure out if your idea is worth your time and energy? We all hear about the “overnight success” stories, but rarely is it that simple. On part 3 of this 5 part series, Tom reminds us that no success truly happens “overnight”, but there ARE strategies you can implement TODAY to make progress faster than ever. Tom details the BEST (an…
 
So, you’ve listened to the previous episode and made the mind-shifts necessary for building your business. What’s next? In this second episode of a five-part series, Tom teaches us how to push through all the doubts and take the hardest step—the first one. He discusses the power of “RPA”s and the “M.I.L.K. It” method in generating cash flow, ONE qu…
 
So, what’s the biggest secret? What’s the strategy for breaking out of the Matrix and living life on YOUR terms? In this five-episode series, Tom covers how he would start from scratch to create a life of freedom and fulfillment. In this first episode, Tom explores the “mind shifts” necessary for making consistent progress, how to set goals you can…
 
How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” agai…
 
From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make savi…
 
When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, …
 
The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss …
 
In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his key…
 
If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcast…
 
If you love connecting with people and supporting businesses you believe in, affiliate marketing is a great career path. However, so much goes into providing high caliber services, and that’s where today’s brutally honest conversation comes in. In this episode, Tom talks with Amber Spears, an industry leader in the affiliate marketing arena whose p…
 
Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes e…
 
The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of…
 
In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks …
 
Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it…
 
All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stef…
 
Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers ho…
 
Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it …
 
The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch, whether tackling errors or building trust. Remember, launching a product is a marathon, not a sprint, but …
 
No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge meaningful relationships with partners to create a quality support system of product promotion. Tom also…
 
Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune i…
 
In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.” -Tom Gaddis In this episode: - Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure laun…
 
In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight fr…
 
On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent c…
 
At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’l…
 
Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial freedom, so we have to take it upon ourselves to make that happen as entrepreneurs. You’ll know the thing…
 
Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On…
 
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