show episodes
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
Misfit Marketing is the Only Marketing Podcast that is created to drive ROT, Return on Time for your business. Give our podcast a listen we guarantee it will give you more ideas and the knowledge to grow your business faster than ever before. Misfit Marketing Mission is to create a library of content to help entrepreneurs, business owners, Marketers, founders, CEO's and CMO's to create profitable digital marketing campaigns and build better brands online. Hosted by entrepreneur and multi-bus ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
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show series
 
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, whi…
 
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not mak…
 
FREE! The NEW 7-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR FREE GIFT and MO…
 
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about …
 
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. List…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
FREE! The NEW 7-Day Money and Marketing Masterclass at https://www.moneyandmarketingmasterclass.com FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! Setup FREE Discovery session at www.workwithchrisharold.com! GET YOUR FREE GIFT and MO…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episo…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
If you are looking to stand out in the crowd, stand up in your own hallelujah and build a business or brand that is uniquely you, this podcast is for you. Today we talk to Gayle Edwards, a global brand strategist about putting your stamp on your brand or business. This podcast is perfect for struggling digital entrepreneur or business owners as it …
 
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subje…
 
FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! http://www.godmasterpieceacademy.com - Get FREE Access - 3 Steps To Creating A Profitable Kingdom Business Online Without Chasing Prospects or Begging God For Sales! Setup FREE Discovery…
 
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so ma…
 
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAV…
 
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that custo…
 
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as techn…
 
FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! http://www.godmasterpieceacademy.com - Get FREE Access - 3 Steps To Creating A Profitable Kingdom Business Online Without Chasing Prospects or Begging God For Sales! Setup FREE Discovery…
 
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Cou…
 
As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the cha…
 
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about …
 
Do you know how to fame hack? Fame hacking is all about rising the waves of popularity online. If that's someone's name, a company or a subject. This podcast is for business builders, entrepreneur and people looking to build a brand online, let me know what you think, DM me on Instagram. If you want to find out more about VidIQ - https://kenpointer…
 
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a differ…
 
As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future of connections in the time of Covi…
 
FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! http://www.godmasterpieceacademy.com - Get FREE Access - 3 Steps To Creating A Profitable Kingdom Business Online Without Chasing Prospects or Begging God For Sales! Setup FREE Discovery…
 
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, …
 
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own busine…
 
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ours…
 
FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! http://www.godmasterpieceacademy.com - Get FREE Access - 3 Steps To Creating A Profitable Kingdom Business Online Without Chasing Prospects or Begging God For Sales! Setup FREE Discovery…
 
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents…
 
Our latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensure he speaks to people who are not a “mirror image” of himself on a regular basis.
 
Does starting the hiring process overwhelm you? In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire. This is a topic that comes up a lot, and I think it is because getting started with the hiring experience c…
 
When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at Zurich Insurance. On the latest episode of the podcast, Monika tells us why her Shiny New Object is AR gla…
 
FREE! - https://kingdomaffirmations.com - Grab the #1 Selling Book today for Christ-Centered Entrepreneurs, "KINGDOM AFFIRMATIONS" for FREE for a limited time now! http://www.godmasterpieceacademy.com - Get FREE Access - 3 Steps To Creating A Profitable Kingdom Business Online Without Chasing Prospects or Begging God For Sales! Setup FREE Discovery…
 
Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well. In this epis…
 
Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads. Atilla C…
 
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