show episodes
 
The Winning E-Commerce is for small and medium e-commerce entrepreneurs. There's no better way to learn how to build a great ecommerce brand than people who've done it before. We bring on merchants and experts and dive into how they built their businesses and their top lessons learnt. Your host Shahram Anver is one of those knowledge junkies always looking to learn more, join him for the ride. He's an ex-TripAdvisor optimization consultant and the co-founder of DataCue.
 
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show series
 
In this episode of The Winning E-Commerce Experience Show, Chase Fisher talks about using crowdfunding as a successful entry point to his sunglasses ecommerce empire today. Specifically, he talks about: - Shopify: What makes a good ecommerce marketing strategy? - Want the best products for your business? Learn from your customers - How to build a s…
 
In this episode of The Winning E-Commerce Experience Show, David Mason talks about how to use innovative shopping tools for building a successful business. Specifically, he talks about: - Killer Tips: How to Start your Online Store - Timeless Strategies, New Standards & The Future of E-Commerce - Great Customer Experience & Service - A Key for Amaz…
 
In this episode of The Winning E-Commerce Experience Show, Raphael Paulin-Daigle talks about how to Increase DTC Ecommerce Revenue Through Data & Experimentation. Specifically, he talks about: - Full-Site A/B Testing & Conversion Optimization - What is "Conversion Trigger Triangle"? and how to prioritize customer questions, doubts, needs - Landing …
 
In this episode of The Winning E-Commerce Experience Show, Shahram Anver talks to Ian Rosenberger about managing a successful ecommerce business and sustainably grows the brand in 2020. Specifically, he talks about: - The Easiest Way to Start an E-Commerce Website - Managing E-Commerce Business During a Crisis - Customers - The Most Powerful Salesp…
 
In this episode of The Winning E-Commerce Experience Show, Jake Smith talks about managing a successful family business in the middle of a pandemic. Jake talks about his entrepreneurship journey, how to market seasonal products and why content strategy is the key to grow your ecommerce business. Specifically, he talks about: - Brand building with g…
 
In this episode of The Winning E-Commerce Experience Show, Brandelle Palmer talks about building her successful online hemp business. Specifically, Brandelle talks about: - How to find a niche and underserved segment in the market to build your online business - Why it is important to educate consumers and how to do it - How to build brand position…
 
In this episode of The Winning E-Commerce Experience Show, Hannah Mitchell-Parsons from Barn Owl Tech talks about the winning paid ad strategy Barn Owl Tech has used to attract clients. Specifically, Hannah talks about: - What's the right marketing mix when your Facebook ads are already working well? Should you invest in other channels? - How to ma…
 
In this episode of The Winning E-Commerce Experience Show, Amr Kawashti from In Your Shoe talks about the strategy he has used successfully to attract and retain millennials for his online socks business. Specifically, Amr talks about: - How to adjust your marketing strategy to changing customer behaviour - Maximising the ROI from your ad spend, ho…
 
In this episode of The Winning E-Commerce Experience Show, Lynn Power from MASAMI Haircare discusses how she has built a clean haircare business from scratch and how to use your brand values and mission to guide your ecommerce business. Specifically, Lynn talks about: - How to use storytelling to create a powerful brand mission - Incorporating your…
 
In this episode of The Winning E-Commerce Experience Show, Garrett Ramela from Common Sense Coffee, discusses the mission of his coffee business and how he has improved his homepage design from user feedback. Specifically, Garrett talks about: - Why your logo and mission statement are so important for branding - How to take user feedback to improve…
 
In this episode of The Winning E-Commerce Experience Show, David Somerfleck from DMS.Blue, discusses digital marketing for SME and how small businesses should adapt. Specifically, David talks about: - How to simplify your messaging and marketing campaigns - Tips for SME to run marketing on a small budget - How to take your business online and get s…
 
In this episode of The Winning E-Commerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses. - What are the right metrics you should be measuring, why ROI may not be a good metric after all - Tips to manage and run small scale A/B tests - The strategy…
 
In this episode of The Winning E-Commerce Experience Show, Jessica Lister from Trinity, discusses content marketing, empathy and innovation. Specifically, Jessica discusses. - How to use empathy in your marketing and communications - How to up your content marketing game on a tight budget - Different innovative ways to reinvent your brand and produ…
 
In this episode of The Winning E-Commerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Specifically, Christina discusses. - How to future-proof and mitigate risks in your business - How the pandemic has resulted in a change in her busin…
 
In this episode of The Winning E-Commerce Experience Show, Ruben Ugarte from Practico Analytics, discusses how to analyse your conversion funnel and data more effectively. Specifically, Ruben discusses. - Common mistakes ecommerce businesses make when it comes to understanding data - How to analyse your conversion funnel and spot outliers - How to …
 
In this episode of The Winning E-Commerce Experience Show, Michael Krynski from Catsy, discusses the importance of SEO during this time and how you can start building your SEO strategy and inbound marketing with very little budget. Specifically, Michael discusses. - How to build and adapt your SEO strategy during this time - How to build your blog …
 
In this episode of The Winning E-Commerce Experience Show, Bart Mroz from SUMO Heavy, discusses ecommerce trends, predictions and how brands can adapt to the new normal. Specifically, Bart discusses. - Why it is important to keep investing in marketing - How brands should adapt their business to reinvent themselves or innovate - Advice for business…
 
In this episode of The Winning E-Commerce Experience Show, Rishi Rawat, founder of Frictionless Commerce, discusses top copywriting tips and advice and how use buyer psychology to convert more customers. Specifically, Rishi discusses. - The 3 most effective ways to shape perception and user psychology from 10 years of experimentation - Why copywrit…
 
In this episode of The Winning E-Commerce Experience Show, Josh Boone, founder of Pure Web Results, discusses why it's important for e-commerce businesses to take advantage of opportunities presented by the pandemic. Specifically, Josh discusses. - How to build a deep and authentic branding message to connect with your customers - How to try differ…
 
In this episode of The Winning E-Commerce Experience Show, Calloway Cook, founder of Illuminate Labs, discusses key SEO strategies he's using to grow the business including different customer acquisition channels he's experimenting with. Specifically, Calloway discusses. - The process of competitive research and keyword analysis for your blog inclu…
 
In this episode of The Winning E-Commerce Experience Show, Julie Bee, founder of BeeSmart Social Media, talks to us about social media tips for e-commerce. Julie has great tips about which channels to focus on and why maintaining your brand voice is very important. Julie talks about the following topics in details. - What is your brand voice and wh…
 
In this episode of The Winning E-Commerce Experience Show, Kevin Gould from Kombo Ventures, discusses growing a successful DTC brand by adapting your marketing strategy and influencers during the downturn. Kevin talks about the following topics in great details. - How to adapt your communications and marketing with your customers - How to be succes…
 
In this episode of The Winning E-Commerce Experience Show, Joe Balestrino, an SEO strategist, discusses key SEO strategies for e-commerce brands to optimise their website right now. Joe talks about the following topics in details. - Why the About Us page is key for SEO - How to tell and communicate your story - Why you should be building a blog foc…
 
In this episode of The Winning E-Commerce Experience Show, Nick Shackelford from Structure Social, discusses creating marketing strategies and hacks for e-commerce brands to keep their business afloat during the downturn. Nick talks about the following topics in great details. - How to adapt your communications with your customers - Why now is a go…
 
In this episode of The Winning E-Commerce Experience Show, Bob Buffone, Co-Founder and CTO of Yottaa, discusses strategies for e-commerce brands to optimise their website during a downturn. Bob talks about the following topics in details. - Why site speed is important and how to take an audit of your website - Noticeable e-commerce trends and chang…
 
In this episode of The Winning E-Commerce Experience Show, Alexa Kurtz, Marketing Strategist & Paid Media Specialist at WebTek, discusses paid ad strategy, channels to invest in and SEO. Specifically, Alexa talks about: - Paid ad channels and which one is best for your business - How to optimise paid ad strategy and get the most value within your b…
 
In this episode of The Winning E-Commerce Experience Show, Isaac Grinsdale, Head of SEO of TOAD Dairies, discusses how to test the market and other tactics to adapt your SEO strategy. Isaac discusses: - How to use long tail strategy and eBay to test the market - A/B testing your email subject line - Adapting marketing strategy and email campaigns f…
 
In this episode of The Winning E-Commerce Experience Show, Chris Kaiser, Founder of Click A Tree, discusses his company's mission and how he's making changes within the company in response to COVID-19. How Click A Tree was built as a socially responsible e-commerce that aims to create local jobs and fights climate change The changes his team is mak…
 
In this episode of The Winning E-Commerce Experience Show, Founder and COO of Perishable Shipping Solutions, discusses how to build a company that's based on great communication and data. Danny talks about: The unique challenges to ship perishable food How to build a data-driven culture in your company Why communication is more important than ever …
 
In this episode of The Winning E-Commerce Experience Show, Isaiah Bollinger, Co-Founder of Trellis, discusses which platform retail brands should think about and consider when moving their business online. Specifically, Isaiah discusses: What are the pros and cons of major e-commerce platforms like Shopify and Magento? What are the considerations y…
 
In this episode of The Winning E-Commerce Experience Show, Luke Carthy, an e-commerce consultant, discusses his predictions and trends of e-commerce after the crisis. Specifically, Luke discusses: His view on e-commerce and future trends How brands can start adapting now to prepare for this inevitable change? How should businesses think about marke…
 
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