show episodes
 
Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the dig ...
 
Being a great UX designer begins and ends with being a great human. Ever since I can remember, I’ve been fascinated by superheroes. Early on, it was their amazing superpowers that drew me in. As I grew older, it was the realization of a very tangible connection between us and them. Superheroes typically possess a strong moral code, including a willingness to risk one’s own safety in the service of good without expectation of reward. Even though they still fall and fail often, they always get ...
 
Design is universal. We all live and work in the built world, and every object, system and environment in the built world has been designed. Clever is a podcast about design. Well, actually, it's about designers, too. Sure, they're visionaries, problem-solvers, critical thinkers, rebels and aesthetes, but above all, they're human. Designer Amy Devers has candid and revealing conversations with these super-smart people because, well, relating to the humans responsible for the objects and envi ...
 
Service Lab is a podcast featuring talks given by leading service designers on their work and experiences. Our speakers include people like the Head of Service Design at GDS or Head of Product at UsTwo. And our talks range from case studies on online services to masterclasses on ethnography.
 
Welcome to The Critical Shift. We’re on a mission to find the points in people’s lives where things shifted to launch them toward success. We are interviewing people to find the influences or moments that affected them the most. We want to find the similarities so we can propel our own lives higher toward success.
 
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show series
 
When you think of Forbes do you think of a digital product? Probably not. Nina Foroutan of Product Development joins the Big Bets in Product series to share how the print form magazine has evolved to build a community using technology and data. More pointedly, what does a Director of Media of a product look like at a 102-year-old media company, and…
 
Civic and service designer Sarah Brooks grew up in Manhattan, the daughter of an actress and doctor. With a voracious imagination, she spent her days running around with the neighborhood kids or watching her mom on stage. As a teenager, she found her tribe in the punk rock scene, inspired by the DIY attitude and creative expression. After getting s…
 
We move so fast here on the show, that we often don’t have the time to look back and reflect. This big bets series reminded us of one of my favorite podcast interviews with Sahil Lavingia, Founder of Gumroad and Funder of shl.vc. He joined the show in August of 2019, to share the story of bringing his company Gumroad back from the brink of failure,…
 
Last June, we did a series on product-led growth because it’s still a pretty ambiguous and misunderstood term. While we sought to define it better, it’s still a topic on many companies' minds, specifically around how to structure your team. Blake Bartlett, Partner at OpenView, and Kyle Lacy, CMO at Lessonly, discuss the impact PLG has on an organiz…
 
Designer Edward Barber grew up in a small UK village running around with his brothers, making tree houses, bows and arrows, and drawing. As a teenager, he fell in love with sailing, fixing boats, and photography. He eventually landed in the architecture program at Royal College of Art where in the first week he met Jay Osgerby. The two became fast …
 
When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia. With his robust background in advertising, Ray’s a perfec…
 
We can all agree on one thing: 2020 shook everything up. As a result, we see people and companies making big bets across the board, both professionally and personally. Kelly Watkins bet on leaving her role as the VP of Marketing at Slack to take on the role of CEO at Abstract. In her new role, she’s taking another bet moving from design outputs to …
 
Product designer Rebeccah Pailes-Friedman, grew up in rural New Hampshire in a family with a rich tradition of craft. By the second grade, she was making all her own clothes and knew how to use all the power tools in her grandfather’s woodshop. Her high school track coach worked for Nike, which meant the team got to test out the goods and she had a…
 
Join the UD Email List at userdefenders.com/join through March 2021 and enter to win a free signed copy of Steve Bromley's new book, "How to be a Games User Researcher"! Steve Bromley shows us how to level up our user research skills. He illuminates the path to getting started as a Games User Researcher. He inspires us to use our user research supe…
 
You can grow a profitable company while prioritizing people. Sometimes that means killing off a product. At least that’s what Natalie Nagele, Co-founder and CEO of Wildbit, believes. And for the past 20 years of building products, this bet made early on remains true. Wildbit is behind popular products, like Beanstalk and Postmark. In this conversat…
 
We all know the adage, “go big or go home.” The same rings true in the product world, where it’s full of big bets. What bets were made? How were they decided? What turns some products into household names while others fail? That’s what our Big Bets in Product series will cover. You’re going to hear from product leaders from well-known brands like H…
 
Michael Ford is the designer and activist known as The Hip Hop Architect. Born in Highland Park, Michigan the son of a minister, Michael was raised to be inquisitive and question the world around him to find deeper truth. Early on, he found his passion for design and music, expanding it into a practice of architecture and design through the lens of…
 
What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen. On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middlema…
 
What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audie…
 
Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision. The wrap-up episode pulls out key ta…
 
Designer Antionette Carroll, born, raised, and based in St. Louis, Missouri, is a natural born leader who has been on a mission since day one. She’s the founder of Creative Reaction Lab, a nonprofit educating and deploying youth to challenge racial and health inequities impacting Black and Latinx populations. Antionette co-pioneered an award-winnin…
 
How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the …
 
Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on. From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’…
 
Lighting design plays an enormous role in supporting mood, feelings, perceptions and even human connection and romance. In this time when we’re suffering the side effects caused by extreme deprivation of social interaction and human connection we thought it would be a beautiful thing to talk about how lighting can be designed to soothe our minds, u…
 
Jessica Gaddis motivates us to realize that we belong here. Not only in the field of design, but in this often painful and perplexing world we call home. Why? Because somewhere, sometime, somehow...someone needs us. She inspires us to find our community because they’re already out there, searching for us and waiting for us to connect with them and …
 
Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product? In The Minute, Christian invites Meghan Pfeifer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.…
 
The most likely outcome when launching a startup is failure. How do you know when to try anyway? For Dennis Mortensen, CEO and Founder of x.ai, it’s not the data. It’s not the idea. It’s the pain you’re solving for that will allow you to propel forward, even when the statistics are stacked against you. As the How to Use Data series continues, he pr…
 
Rarely will a person have experienced almost every role in the product life cycle, but this isn’t the case for this featured guest. In this episode of The Minute, Anna and Christian revisit one of their most unique conversations with entrepreneur and investor Ade Olonoh. When it comes to product, Ade has seen it all from building, overseeing, and i…
 
Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product? “You can validate bad ideas done well, but you can't really tell whether the idea itself was good without research.” Christain Beck In the conversation with Marieke McCloskey, Lead UX Researcher at Humu, we brea…
 
Dr. Natalie Nixon grew up in Philadelphia playing double dutch and hopscotch on the street. Listening to jazz with her dad and exploring art with her mother taught her the value of improvisation and emotional resonance. Flexing her academic excellence while also being subjected to racial bigotry and red lining helped to hone her ability to see syst…
 
In this episode, Anna and Christian revisit one of their first episodes with Kyle Lacy, now Chief Marketing Officer for Lessonly. At the time of this recording, he was the VP of Marketing, and he shared how Lessonly’s now pervasive brand came to be. In today’s The Minute episode, you’ll hear their conversation discussing the role brand played in Le…
 
On this episode of Better Product, Christian and Anna are joined by Kat Kennedy, Chief Experience Officer at Degreed, a learning experience platform that provides a better, smarter, faster way to develop and share your team's skills. As the conversation unfolds, Kat explains why you have to be intentional about what you’re trying to solve and how l…
 
If you’re in the product world, the name Marty Cagan is most likely one you’re familiar with. He’s a pioneer, a leader, and author of INSPIRED. We had him on the show in 2019 and he had a lot to say about product culture, which left Anna and Christian with a lot to talk about right after his interview. In this Minute episode you’ll hear their conve…
 
Today’s episode is a little different because instead of revisiting the past, we want to highlight something coming up that our listeners might want to know more about. Today, Tina Hafer of Innovatemap joins Better Product to talk about the upcoming webinar she’s hosting on January 26. The topic is a foundational aspect of product marketing: produc…
 
What we’ve set out to discuss in our newest series is the real power of data. The issue in today’s world isn’t access to data - rather - it’s this feeling of “more is more.” Yet, the power of data doesn’t come from more. It comes from being able to tell a story with it. The reality of data is that most people collect it but don’t know what to do wi…
 
What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content. In this episode of Better Product LAUNCH, Christian sits down with Tim Salau, CEO and Co-Founder of Guide, for a conversation about why work matters, and the importance of exercising more control over our ca…
 
Robyn Kanner’s personal story is twisty and beautifully American. Largely self-taught, she fought hard to find her voice, and has battled bullies, addiction and self-doubt on her path to purpose. She, alongside Carahna Magwood, led a design team that effectively imbued the Biden Harris ticket with an uplifting, hopefulness that stressed reliability…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption. Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-le…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health solution for employers. As a collegiate athlete, Alyson noticed there were coaches available for everything from weight training to nutrition and other physical requirements, but none devoted to mental h…
 
In the heart of downtown Los Angeles sits Hollywood’s undisputed architectural superstar — the Bradbury Building. The imposing structure’s character is definitive. Its origin story, however, is much murkier… How did a young draftsman design one of the most remarkable buildings in the world? Why did he never again do anything of note? Or did he? Was…
 
The digital product space has been permanently affected by the events of this year. In what ways? In this episode, we’re diving deep into the changes that are likely to carry over into 2021. To wrap up this year, Community Manager Ellie McCandless joins this episode of Better Product ON to flip the script on hosts Christian and Anna. As Ellie asks …
 
We hope you're all enjoying a happy and healthy end to an extremely challenging year. We'll be back with an exciting new year of episodes in 2021. Until then, enjoy this rebroadcast from the archives! Potter and home decor mogul, Jonathan Adler reveals to Jaime and Amy how he found refuge from a tortured adolescence in clay and the potter’s wheel, …
 
Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAUNCH, she sits down with Anna to discuss how she went from a photo director to a startup founder. Kell’s fascination with personal ads and lesbian culture were the sparks inspiring her to create a socia…
 
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