show episodes
 
Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the dig ...
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebo ...
 
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show series
 
I was recently interviewed by Nicole Cumberbatch on the Mamas Know Best _ We Got Something to Say podcast, and it was such a great conversation that I wanted to share it with you. I don’t usually share podcast interviews that I have so I thought it would be an interesting change. We talk about: “Balancing” career/business and other roles - wife, mo…
 
What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audie…
 
Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision. The wrap-up episode pulls out key ta…
 
How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the …
 
Have you thought about using video to grow your business but you’re too shy or you have no idea what to talk about on camera? After listening to today’s guest, you’re going to be sold on leveraging the power of video. I had the pleasure of speaking with Michelle Daides, award winning director/producer, CEO of a video production company and on-camer…
 
Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on. From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’…
 
Have you thought about how faith can help your business? Do you feel like you have to keep it separate or hush hush? This guest is about to change your perception of combining faith with business. I have the pleasure of speaking with Lola Tomorrow, Visionary, Entrepreneur, Philanthropist and Founder of The Tomorrow Experience. Lola Tomorrow is the …
 
Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product? In The Minute, Christian invites Meghan Pfeiffer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.…
 
The most likely outcome when launching a startup is failure. How do you know when to try anyway? For Dennis Mortensen, CEO and Founder of x.ai, it’s not the data. It’s not the idea. It’s the pain you’re solving for that will allow you to propel forward, even when the statistics are stacked against you. As the How to Use Data series continues, he pr…
 
Rarely will a person have experienced almost every role in the product life cycle, but this isn’t the case for this featured guest. In this episode of The Minute, Anna and Christian revisit one of their most unique conversations with entrepreneur and investor Ade Olonoh. When it comes to product, Ade has seen it all from building, overseeing, and i…
 
Are you curious about creating a product from scratch - actually create it with your own hands - and market it yourself? Makers, creators, artists, listen up! This next guest does it all from product formulation to marketing, selling and shipping. Today we welcome Jazmine Stinson, Holistic Nutritionist and Clinical Herbalist, and creator of Little …
 
Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product? “You can validate bad ideas done well, but you can't really tell whether the idea itself was good without research.” Christain Beck In the conversation with Marieke McCloskey, Lead UX Researcher at Humu, we brea…
 
In this episode, Anna and Christian revisit one of their first episodes with Kyle Lacy, now Chief Marketing Officer for Lessonly. At the time of this recording, he was the VP of Marketing, and he shared how Lessonly’s now pervasive brand came to be. In today’s The Minute episode, you’ll hear their conversation discussing the role brand played in Le…
 
Have you thought about creating a new invention but not sure what’s involved? This guest is going to blow your mind with his knowledge of the inventor world. Leslie Mann is an inventor, entrepreneur, photographer and has a fascinating story. He is a wealth of knowledge when it comes to inventions, retail and manufacturing. You’ll learn all about: T…
 
On this episode of Better Product, Christian and Anna are joined by Kat Kennedy, Chief Experience Officer at Degreed, a learning experience platform that provides a better, smarter, faster way to develop and share your team's skills. As the conversation unfolds, Kat explains why you have to be intentional about what you’re trying to solve and how l…
 
If you’re in the product world, the name Marty Cagan is most likely one you’re familiar with. He’s a pioneer, a leader, and author of INSPIRED. We had him on the show in 2019 and he had a lot to say about product culture, which left Anna and Christian with a lot to talk about right after his interview. In this Minute episode you’ll hear their conve…
 
It's January - Human Trafficking Awareness Month. We’re taking a break from the product business focus and shifting gears for a good reason. Meet Pamela Bolado. Yes, she is an entrepreneur, but that isn’t the focus for today. She’s started a movement to help end human trafficking and she has managed to gain the support of influential women across t…
 
Today’s episode is a little different because instead of revisiting the past, we want to highlight something coming up that our listeners might want to know more about. Today, Tina Hafer of Innovatemap joins Better Product to talk about the upcoming webinar she’s hosting on January 26. The topic is a foundational aspect of product marketing: produc…
 
What we’ve set out to discuss in our newest series is the real power of data. The issue in today’s world isn’t access to data - rather - it’s this feeling of “more is more.” Yet, the power of data doesn’t come from more. It comes from being able to tell a story with it. The reality of data is that most people collect it but don’t know what to do wi…
 
What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content. In this episode of Better Product LAUNCH, Christian sits down with Tim Salau, CEO and Co-Founder of Guide, for a conversation about why work matters, and the importance of exercising more control over our ca…
 
I’m excited to share this bonus episode where I speak with one of my course students, and wonderful client, Elle Milaras. We talk about her journey in developing her product and brand and her experience in my course, the Product Pathway. We cover The importance of validating your ideas through concept testing Researching suppliers and refining your…
 
You may have thought about launching a product but you’re just not sure what to launch. In this episode, I share how to come up with a winning product idea through 5 main ways: Pick a problem to solve and brainstorm ways to solve it Interview your target market and discover their pain points Improve on an existing product or make yours different Lo…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption. Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-le…
 
We don’t talk enough about the fact that many of us are juggling business and motherhood. It’s certainly a jungle out there and you’re going to hear from the expert on mastering the motherhood jungle. In this episode, I chat with Tiana Fech, a Calgary mom of three kiddos (14, 12, and 9) who believes that motherhood truly takes a village and who val…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health solution for employers. As a collegiate athlete, Alyson noticed there were coaches available for everything from weight training to nutrition and other physical requirements, but none devoted to mental h…
 
Happy New Year! Who else is pumped for 2021? This episode is my gift to you for 2021. It’s a very special episode where we reflect on 2020 and plan for 2021. If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021. I recently did a planning workshop for a group of entrepreneurs and I also go through this proc…
 
The digital product space has been permanently affected by the events of this year. In what ways? In this episode, we’re diving deep into the changes that are likely to carry over into 2021. To wrap up this year, Community Manager Ellie McCandless joins this episode of Better Product ON to flip the script on hosts Christian and Anna. As Ellie asks …
 
First of all, I wish you a Merry Christmas and a wonderful holiday with your family! Thank you for listening to this podcast and I'm so grateful that you find it helpful to your business! In this episode, you’ll hear from a new entrepreneur who has had a ton of success with her new launch. Autumn Garden is the founder of Little and Knotty, a Canadi…
 
Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAUNCH, she sits down with Anna to discuss how she went from a photo director to a startup founder. Kell’s fascination with personal ads and lesbian culture were the sparks inspiring her to create a socia…
 
Have you wondered if it is time to register your trademarks but you’re just not sure when is the right time and if it’s worth the investment? Do you know if your brand is even a candidate to be protected? In this episode, we speak with Cynthia Mason, lawyer and founder of Markably.ca, a company that makes brand protection accessible to entrepreneur…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Ariela Safira, Founder and CEO at Real, a venture-backed mental healthcare company based in New York City. Mental healthcare is full of negative stigma, and people often seek solutions after a traumatic event or as a last resort. For Ariela and her team, the mission is to no…
 
Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more. In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marke…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform for creators. Many platforms claim to build community, but most are just building an audience focused on the creator. With Circle, the focus is on the members and the interaction. As Andrew shares his…
 
“Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It’s the emotional connection and experience that someone makes with your brand. It’s making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it’s all con…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with the founder of Malomo, a shipment tracking platform helping e-commerce brands generate more revenue and loyalty by turning their shipment tracking experience into a marketing channel. As our first guest on the LAUNCH series, Yaw provides a rich perspective unearthing the mea…
 
Instead of only asking the designers to understand the ins and out of the business, when do we ask the business to understand design? In this episode, Alastair Simpson, VP of Design at Dropbox, points out that design leaders are also business leaders, noting what they need to understand about the company to secure a seat at the executive table. He …
 
It is an honor and a privilege to introduce this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry. From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us. In this episode, you’ll learn: How Lia…
 
Brand is not just a logo, website, or color palette. It’s how your end-user experiences everything related to your company. On this episode, Christian and Anna revisit the highlights from the Product Brand series recapping the most important lessons learned. To engage more with the Better Product community, join our speaker series featuring experts…
 
Last week, we had the cofounders of Skoki conscious kids apparel on the show. Along with the theme of sustainable fashion, in this interview, we speak with an expert on this topic as she not only founded and sold a sustainable clothing company, she also teaches this to other women. Shannon Lohr is the founder of Factory45, an online accelerator pro…
 
Blake Bartlett from OpenView Venture Partners has been on the frontlines of this term helping define product-led growth and advocating for product companies to lean into the methodology. In the conversation with Blake, you can expect to understand the term in more detail while breaking down the barriers for implementation. When it comes to the term…
 
Does product lead marketing or does marketing lead product? This is the question we set out to answer on this episode with Kyle Lacy, VP of Marketing at Lessonly. Outside of exploring this question, you’ll learn how Kyle launched the brand’s first user conference that didn’t feel like a user conference, and how they doubled down on their brand mess…
 
Ever thought about launching a fashion brand? You’ll love this episode! Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand led by 3 Toronto moms who are modernizing traditional children’s garments for today’s fashion forward families. In this ep…
 
How do you connect the importance of brand to an early stage company? For Emily St. Denis, Head of Platform at Female Founders Fund, this is a conversation worth having representing both a venture capital fund and startup founder. As part of the series on Product Brand, Christian and Anna dig into why brand is an important differentiator, and how i…
 
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic. Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her compa…
 
Product-led growth is a rising strategy for tech companies around the world. Yet many product leaders and practitioners have many questions around how to make decisions, how teams are structured, and what other companies are doing. This episode, we are featuring Prianka Rayamajhi and Lindsay Mindler leaders on the Growth Design Team at Pinterest. G…
 
Imagine a world where there is no bias in the news we consume. For founders Priyanka Vazirani and Shannon Almeida of Volv Media, this is a reality they are creating. As part of the series on Product Brand, Christian and Anna take a deep dive into how this Millennial news app is built while sharing the critical role brand plays in its growth. To eng…
 
It’s no secret that plastics are not only harming our oceans, but also our health. Dr. Jocelin McLeod is aiming to do something about this issue with her new social enterprise, Stainless Sea. Stainless Sea is a new business offering a line of high quality, colourful, safe, durable, and eco-friendly utensils (as plastic alternatives), made especiall…
 
Adam Fry-Pierce, Director of Design Community and Curator of the Design Leadership Forum at InVision, previously shared what they consider to be the 3 P’s that guide their view of community. InVision’s VP of Partnerships and Community, Mike Davidson, joins the conversation to share how these principles look when put into action. For the team at InV…
 
What does it take to design a brand with efficiency in mind? Adam Stoddard joins the Product Brand series sharing how he leverages standards and design systems to scale brand efforts. Adam is the Designer at Basecamp responsible for the entire design of the Basecamp website, and the new HEY app, an innovative approach to email. In the conversation …
 
October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doe…
 
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