show episodes
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
What’s the next step that will take your ecommerce business to the next profitable level? When you are deep in the day to day tasks of keeping your product-based business afloat it’s hard to know exactly where you should focus your efforts for future growth to achieve your business goals. Catherine Langman shares her knowledge and experience for creating a scalable product-based ecommerce business without the ongoing hustle. From sales automation to nailing your new product launch, irresisti ...
 
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show series
 
Today’s guest is going to knock your socks off. I had the honour of chatting with Tonia Jahshan, founder of Steeped Tea, now known as Sipology. Steeped Tea began in a basement and became a multi million dollar Profit 500 company. That road to success had its fair share of twists and turns, ups and downs and many points along the way where passion w…
 
I’m so excited to bring you this case study - it’s for any online business owner who is sick of constantly being worried about where the next sale will come from and instead, focus on the parts of their business they actually enjoy! Let me introduce you to Helen from Healthy Dog & Co and how she took her online store from surviving to thriving! Ori…
 
I was recently interviewed by Nicole Cumberbatch on the Mamas Know Best _ We Got Something to Say podcast, and it was such a great conversation that I wanted to share it with you. I don’t usually share podcast interviews that I have so I thought it would be an interesting change. We talk about: “Balancing” career/business and other roles - wife, mo…
 
Case Study with Becc Warr from The Mummary Have you ever gotten to a point in your business where you’re feeling lost and frustrated and don’t know what next step to take? You might be wondering why all that time you spent on curating the perfect Instagram feed is not creating the traffic and sales you were sure it would bring in. Or perhaps you fe…
 
Have you thought about using video to grow your business but you’re too shy or you have no idea what to talk about on camera? After listening to today’s guest, you’re going to be sold on leveraging the power of video. I had the pleasure of speaking with Michelle Daides, award winning director/producer, CEO of a video production company and on-camer…
 
Have you ever felt guilty about being ambitious in your business? So much so that you’ve actually down-graded your goals because you told yourself that it wasn’t achievable or something that you really shouldn’t go after? Because it’s not ‘okay’ to want more than you have or being successful means that you have to give up on being a ‘good person/mo…
 
Have you thought about how faith can help your business? Do you feel like you have to keep it separate or hush hush? This guest is about to change your perception of combining faith with business. I have the pleasure of speaking with Lola Tomorrow, Visionary, Entrepreneur, Philanthropist and Founder of The Tomorrow Experience. Lola Tomorrow is the …
 
In a world where we live in a constant scroll of news and images and videos and ads it’s becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram post or Facebook ad or even your creative email in a sea of visual overload. But it can be done! Have a think about some of your favourite brands that no…
 
Are you curious about creating a product from scratch - actually create it with your own hands - and market it yourself? Makers, creators, artists, listen up! This next guest does it all from product formulation to marketing, selling and shipping. Today we welcome Jazmine Stinson, Holistic Nutritionist and Clinical Herbalist, and creator of Little …
 
You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates. It’s more important now than ever to be the one in the drivers seat when it comes to your audience. We’ve seen it countless times over the years where businesses have lost their relationship with engage…
 
Have you thought about creating a new invention but not sure what’s involved? This guest is going to blow your mind with his knowledge of the inventor world. Leslie Mann is an inventor, entrepreneur, photographer and has a fascinating story. He is a wealth of knowledge when it comes to inventions, retail and manufacturing. You’ll learn all about: T…
 
Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you’ve just spent months getting online and marketing, is one of the most vital pieces of the puzzle and if it goes wrong it can disappoint your customers and even worse, ruin your brand reputation. Not to mention…
 
It's January - Human Trafficking Awareness Month. We’re taking a break from the product business focus and shifting gears for a good reason. Meet Pamela Bolado. Yes, she is an entrepreneur, but that isn’t the focus for today. She’s started a movement to help end human trafficking and she has managed to gain the support of influential women across t…
 
I’m excited to share this bonus episode where I speak with one of my course students, and wonderful client, Elle Milaras. We talk about her journey in developing her product and brand and her experience in my course, the Product Pathway. We cover The importance of validating your ideas through concept testing Researching suppliers and refining your…
 
Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve put so much effort into. It’s a lot to t…
 
You may have thought about launching a product but you’re just not sure what to launch. In this episode, I share how to come up with a winning product idea through 5 main ways: Pick a problem to solve and brainstorm ways to solve it Interview your target market and discover their pain points Improve on an existing product or make yours different Lo…
 
As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning. It's January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but also HOW you’re going to achieve it. But so many people get excited …
 
We don’t talk enough about the fact that many of us are juggling business and motherhood. It’s certainly a jungle out there and you’re going to hear from the expert on mastering the motherhood jungle. In this episode, I chat with Tiana Fech, a Calgary mom of three kiddos (14, 12, and 9) who believes that motherhood truly takes a village and who val…
 
It’s January now. Phew - we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year! For my first episode of the year, I decided to share what I’d do myself if I started my business over again in 2021. Because I know for a fact that there has been MASSIVE …
 
Happy New Year! Who else is pumped for 2021? This episode is my gift to you for 2021. It’s a very special episode where we reflect on 2020 and plan for 2021. If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021. I recently did a planning workshop for a group of entrepreneurs and I also go through this proc…
 
It's that time of year when we think about setting new year's resolutions and make our plans for the year ahead. I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing for themselves, like fitness or weight l…
 
First of all, I wish you a Merry Christmas and a wonderful holiday with your family! Thank you for listening to this podcast and I'm so grateful that you find it helpful to your business! In this episode, you’ll hear from a new entrepreneur who has had a ton of success with her new launch. Autumn Garden is the founder of Little and Knotty, a Canadi…
 
We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz! I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. I don’t think you need to learn more strategies…
 
Have you wondered if it is time to register your trademarks but you’re just not sure when is the right time and if it’s worth the investment? Do you know if your brand is even a candidate to be protected? In this episode, we speak with Cynthia Mason, lawyer and founder of Markably.ca, a company that makes brand protection accessible to entrepreneur…
 
As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that's been. I know that there's so much that's been written about and said about this year, and a lot of it is pretty negative. I don’t dismiss the difficulties many have experienced this year at all, but I also don'…
 
Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more. In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marke…
 
The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can ALSO help conv…
 
“Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It’s the emotional connection and experience that someone makes with your brand. It’s making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it’s all con…
 
We're coming to the end of the year. It's been a really difficult year for a lot of people. And I'm pretty sure many of you are probably feeling pretty exhausted and burnt out. Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan for next year when things can change on a dime?” It can be very difficult to approach this ti…
 
It is an honor and a privilege to introduce this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry. From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us. In this episode, you’ll learn: How Lia…
 
Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design. People ask me all the time, “What is the best Shopify (or Wordpress) the…
 
Last week, we had the cofounders of Skoki conscious kids apparel on the show. Along with the theme of sustainable fashion, in this interview, we speak with an expert on this topic as she not only founded and sold a sustainable clothing company, she also teaches this to other women. Shannon Lohr is the founder of Factory45, an online accelerator pro…
 
These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right. Even now, in 2020, email marketing still generates the highest ROI of 3800% - m…
 
Ever thought about launching a fashion brand? You’ll love this episode! Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand led by 3 Toronto moms who are modernizing traditional children’s garments for today’s fashion forward families. In this ep…
 
It goes without saying that businesses need to be profitable to survive. But more and more, they must also embrace public sentiment in order to attract and engage with their audience. Customers are much more likely to spend according to their personal values. That much has become blatantly obvious this year! Which means - social change has real bus…
 
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic. Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her compa…
 
I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion. Product bundling is a smart way for businesses to increase sales revenue, because customers spend m…
 
It’s no secret that plastics are not only harming our oceans, but also our health. Dr. Jocelin McLeod is aiming to do something about this issue with her new social enterprise, Stainless Sea. Stainless Sea is a new business offering a line of high quality, colourful, safe, durable, and eco-friendly utensils (as plastic alternatives), made especiall…
 
eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right now for all their gift-giving needs, the 2020 holiday season is set to be the most luc…
 
Has this happened to you...you’re getting ready for work or an evening out and you’re struggling with putting on your bracelet. That clasp just won’t attach. You’re in a rush and you don’t really have time for this! It can be so frustrating! In this episode, Alson Brett, Founder and Inventor of Clasp Magic shares her journey to developing and launc…
 
As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They’re not converting as well as they use…
 
Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate. Many of you have been asking if a subscription model is right for your product business. In this episode, we answer all of your questions including: How big of an opportunity is the subscription box market? What are the types of boxes that people buy? Why do people buy…
 
Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it’s not something that comes easily or naturally to many. I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it’s the only way they know how to generate …
 
You name it….there’s a subscription box for that! With many subscription boxes marketed towards women, Heidi Avery, mom of teen girl, Sienna Ruby, could not find a subscription box tailored specifically to tween and teen girls. They discovered a gap in the market and the idea for Ruby Crate was born. A few months later, Heidi launched Ruby Crate, a…
 
The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas…
 
Let me ask you a question - Have you or someone you know cut themselves in the kitchen recently grating or slicing food? In this episode, Lori Turk, Owner of April Ideas & Inventor of the SAFEGRATE™ kitchen gadget, shares with us her journey to developing and launching her product. SAFEGRATE™ is a kitchen tool that protects your fingers when gratin…
 
Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by over 5…
 
You’re about to create a video for social. You’ve got butterflies. You’ve done your hair, makeup and you’ve rehearsed your lines. You hit record and then … you forget what to say, stumble over your words and end up re-recording. You do this a few times before you just archive the video and pretend it ever happened because why would someone want to …
 
Over the last couple of weeks I’ve been working with clients on their marketing planning to see out the rest of 2020 and then into 2021. And when it comes to planning, I like to start with a ‘vivid vision’ exercise: What would you like to achieve in your business in 3-5 years time? It’s a useful exercise to repeat every year too. It’s easy to get b…
 
Last week, I spoke about having the right launch mindset. Along the same theme, this week, we are speaking about a healthy mindset for everyday life that will set you up for success in business, relationships and happiness. In this episode, Chris Swail, certified Health and Life Coach, speaks about the importance of mindset and tools that will take…
 
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