show episodes
 
ReminderMedia proudly presents Stay Paid: the podcast that gives listeners actionable sales and marketing advice that will help them live a life of freedom, but only if they take action today. Hosts Luke Acree and Josh Stike speak with top producers in fields such as real estate, finance, and insurance. Along the way, they’ve tackled subjects like cold calling and door knocking, digital marketing and social media tactics, and building a successful business from the ground up. Each episode ai ...
 
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show series
 
Obviously, we’ve seen people use Instagram before, but we’ve never seen anyone use it quite as well as Shannon Gillette. She’s a self-admitted perfectionist who only receives 5-star reviews from her clients—and her videos and Instagram Reels reflect her commitment to high-quality content. In this episode, Shannon shares the strategies she’s used on…
 
Every successful business journey takes you to a point where you're ready to scale your business. This typically requires that you hire additional salespeople. But finding, acquiring, and retaining the right talent can be extremely challenging. According to Hubspot, the average turnover rate among sales professionals is 35%—nearly triple the turnov…
 
As a real estate agent, Jordan Mott is doing everything right. How can you tell? In a low-inventory market, he’s already closed transactions worth $93 million, and it’s only June! Jordan is the first to say he has no magic formula or secret sauce, but what he does have is an unrelenting desire to succeed and the work ethic to make it happen. He tel…
 
If you’re a real estate agent, then you know that the only conversation around the water cooler these days is where to seller leads. According to NAR and Bankrate.com, the national supply of homes for sale is about 3 million homes short of demand, having dropped 26% since 2020, and predications suggest the shortage could last 3-5 years. Agents are …
 
This radio management college grad, turned mortgage agent, turned real estate agent, turned team leader has created a secret sauce of success. Gusty Gulas has used basic, tried-and-true principles of business management, giving back to his community, and marketing to build a team that has sold more than 850 homes in the last two years! If you want …
 
One of the greatest challenges in creating content for your brand is actually having the time to create all the content you need to keep an audience engaged. One way to lighten your load is to repurpose content—creating multiple pieces of content from one long piece of content. We use the Content Pyramid to show you how you can maximize the potenti…
 
Everyone can always use another source of leads. The more lead-gen sources you have, the less reliant you become on any single one and the more opportunities you have to find and be found by potential clients. This week’s Stay Paid guest and top producer, Faina Shapiro, has taken to the classroom to offer educational workshops that generate leads a…
 
Facebook video ads can be one of the biggest lead generators in your business. With 100 million hours of video content being watched on Facebook daily, it can be a huge opportunity for you to connect with your audience and a way to find new audiences. But it's hard to know where to start before you invest your hard-earned dollars. In this episode, …
 
It’s true that new technologies are increasingly threatening the stability of jobs across professions and industries. All we need to do is consider new tools that have either already replaced employees or that are being used to make work easier, more efficient, and more cost-effective. To stay relevant during this fourth industrial revolution, Mich…
 
Everybody knows that in order to get people to know you, like you, and trust you, you have to be consistent. And not only consistent in how many times you contact someone, but also in your words, actions, and service. But that's easier said than done. So, in this episode, the Stay Paid pals talk about how many touchpoints they believe you should be…
 
If you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he’s …
 
Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don’t, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds. Bazaarvoice,…
 
There comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they’re spending really worth it? Today’s episode answers that question with an unequivocal yes! Frank Isoldi is an agent who’s been farming the same area for 20 years, and he’s has become synonymous with real estate in his area. His consiste…
 
Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, …
 
Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships? This week’s guest, Glennda Baker, has answers to all your questions. With 30+ years of experienc…
 
Whether you're new to your business or looking to grow on a budget, you DON’T have to pay for leads. There are two types of capital you can inject into your business—check equity and sweat equity—and in this episode we talk about the latter. We’ve published a 3-part blog series on How to Get Leads for Free, and we're going to go over the 8 we recom…
 
If you want to know how to host an awesome webinar, then this week’s guest, Brad Swineheart, is your go-to guy. As the VP of Business Development at White Glove, an end-to-end seminar service for financial professionals, Brad has helped 10,000 financial advisors educate 500,000 clients. And since the pandemic, it has all been done using webinars. W…
 
With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second l…
 
You’ve heard about it. You believe it can work for you. But how exactly do you DO relationship marketing? This week’s guest is Barb Betts, and she knows that like anything else in a successful business, you need to put a system in place if relationship marketing is going to work. Listen to Barb as she explains how she builds trust, why she never as…
 
It's faster and easier to connect with potential customers via text than any other form of communication, so it's clear that if you haven't added text messaging to your sales and marketing process, you should. The stats all support the advantages: 99% of texts are opened (compare that to 20% in email marketing), text messages are read within five s…
 
Are you a solo agent who feels like you’ve got a bull’s eye on your back? With the likes of Zillow and other companies disrupting the industry, and the anxiety pervading the market because of the CRAZY housing shortage, everyone is feeling vulnerable. Dave Panozzo, a top producer in Arizona, believes the only way solo agents are going to survive is…
 
Without a doubt, the most important point of the sale is the close. If you want to improve your closing percentage, then consider giving attention to your closing techniques. There are many different techniques to try out, but it’s important to learn as many as you can to find the ones that suit your personality. When you master each, you can watch…
 
Ed has studied retirement planning for decades, and he believes that there is a hidden threat to untaxed retirement savings in the US that is being overlooked. He refers to the threat as a ticking time bomb, and unfortunately, when it blows up—and it will—the dreams of an easy and secure retirement for millions of conscientious Americans will go wi…
 
Would you like to experience financial security? Of course you would! Dan Nicholson and his team have developed an app anyone can use to reduce the anxiety, uncertainty, and powerlessness regarding the management of your personal and business finances. They key to understanding and using the Certainty App is knowing the four commandments that under…
 
Have you ever thought of starting a business? In the US, more than 600,000 new businesses open each year and 20% fail in their first year (according to the US Bureau of Labor Statistics). So what does it take to survive? This week’s guest is Michael McFall, and he’s shares his take on focus, process, and consistency and how these three actions have…
 
Landing pages are critically important to converting leads. How they look and what they say can either win or lose you much desired customers and clients. But, over and over again, we see the same five mistakes that kill the lead generating potential of landing pages. So today, we’re going to tell you what they are and the steps you need to take to…
 
Do you dream of a day when you can run your own team of agents? If real estate is your career, then the answer is probably yes. But how will you know when that day has come? And when it does, will you know what to do? Do you know who your first hire should be? Do you know what to delegate and when? Do you know how to back away and not have your bus…
 
Getting past the clutter of the inbox continues to be difficult. With an average 121 business emails received each day, it's no wonder that everyone is focused on how to get a response from their sales emails. We reveal our top 4 email hacks that will get you a better response rate to your sales emails. To learn how to generate more referrals and r…
 
Are real estate brokerages the next dinosaur? Kevin Scanlan thinks so, and he’s got an incredible new model for real estate agents that is sweeping across Texas. In 2014, Kevin had lost everything—his wife, kids, home, and job. Six years later he has 865 agents, $1.4 billion in sales volume, and 4,500 transactions. He explains all the ways his four…
 
As a sales or marketing professional, your ability to capture leads, create quality appointments, and close more sales is the life or death of your business. That's not an exaggeration. For a real estate agent, increasing their conversion rate by 10 percent at any point in their funnel will increase their GCI by $50,000. In this episode, we go over…
 
This is a great episode! Today’s guest, Andrea Blum, is among the top 1% of agents in Toronto with $20M in sales, and is in the top 5% in all of Canada with $200M in sales volume. Andrea’s got the chutzpah (and credentials!) to tell sales professionals the way it is . . . she even takes on NAR to tell them why they’re wrong about the leads coming f…
 
Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct …
 
Eric Siu, this week’s Stay Paid guest, CEO, podcaster, and author of the new book, Leveling Up: How to Master the Game of Life, suggests that we use the lessons and principles of gamification as a way we can think about and react to adversity. If we do, then we can embrace hardship and turn it into fuel that gives us strength and motivates us to im…
 
Today’s Silver Dollar episode is all about growing your following on Instagram and the type of content that’ll help you do that. I’m super excited that I recently hit the 20,000 followers mark, and I’m convinced it’s because of the content I post and that I’m committed to engaging with my audience. Listen and discover: Five easy ways you can genera…
 
Hear how a real estate rock star is made and grab his strategies for yourself. Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission. By the end of 2020, the year of the pandemic and other lunacy, Jeff had: - Doubled his volu…
 
Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out…
 
Today’s episode is about content—emails and blogs. We interviewed Jacob McMillen who’s mastered how to appear at the top of Google’s organic search results whenever anyone searches for “freelance copywriter.” Jacob shares some tried-and-true principles of copywriting (which he calls “a-synchronous” sales; I love that) and offers tips that even begi…
 
I’m a little different from a lot of other sales professionals . . . I enjoy cold calling. I think its because I genuinely enjoy speaking with people, plus I completely believe the products we sell can change people’s lives. When it’s done right, cold calling remains an important tool in the sales professional’s toolbox because it works. And a sign…
 
Over the past week we have received many new subscribers to our podcast (thank you🙌🏻 ), so the Stay Paid Pals sit down to welcome all of our new listeners. Josh and Luke discuss the can't-miss episodes to listen to if you are new here (as well as the winner of $1200 in marketing and a $100 Amazon gift card!) We want to give a HUGE thank you to ever…
 
It was only after Dustin Brohm began to think of himself as a marketer who sold homes that he became obsessed with content marketing and found success. Dustin is a top agent and copywriter who routinely appears in the top position on Google’s search engine results page. He’s also the host of the award-winning Massive Agent Podcast. Luke and I invit…
 
Sales really is a lot like dating—especially when it comes to building long-term relationships with your clients. You need to go out on frequent dates to get to know each other and decide if you like one another. You want to make an impact and create a positive, lasting impression, so you plan those dates to include activities and interests the oth…
 
This week’s guest is adamant that the things that allow anyone to meet their goals and achieve success are not a secret . . . in fact, all successful people know them, and they never change. Join Josh and me as we talk with Tim Seifert, SVP and head of annuity sales with Lincoln Financial Distributors, about sales excellence and leadership. Listen …
 
You’ve probably heard at least some of these terms before: value proposition USP elevator speech onlyness They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . . How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how …
 
Considered “America’s Coach,” Burt is a unique blend of experience can skills. He’s a former championship basketball coach with the skill to motivate people, to help them be the best they can be, and to engineer people so that they produce at a higher level in the business world. In this week’s episode, Burt talks about the prey drive that exists i…
 
If you’ve been listening to Stay Paid for any length of time, you know that leadership is a topic I have strong feelings about. In this episode, Josh and I talk about the four pillars of leadership and tackle some of the behaviors that distinguish the so-so leaders from those who really make an impact. ~ Luke Connect | Resources Luke’s blog article…
 
Joey Gilkey is the CEO of Sales Driven Agency, which builds out sales operations for high-ticket B2B organizations. In his interview, he shares how playbooks, workflows, and actions make up the backbone of any sales ops model. We also talk about the need to “do, document, and delegate.” You’ll also hear some tips about managing and motivating your …
 
You can scatter your marketing across a variety of audiences and hope they’ll “hit” someone who can use your services. Or you can precisely craft your message and aim it at a specific target who represents your ideal client. The former wastes a lot of time, energy, and money. The latter is more efficient. This week, Luke and I offer tips for how to…
 
In this episode, Jeff Lerner explains that he was living his best life, but he was dirt poor. By the time he was 29, he had 10 failed businesses and owed $500,000. But he refused to quit. He completely devoted himself to learning Internet marketing when it was new. He paid off his debt in 18 months. Now Jeff runs Entre Institute, which is devoted t…
 
You and I both know there’s a dark side to social media. Some people have nothing better to do than post antagonistic comments for no reason other than to get a rise out of someone. Haters, people who don’t know you and who have never done business with you, hope you’ll take the bait. Do you respond, or do you let them stew in their own juices? Neg…
 
Matt Johnson launches and produces podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). For Matt, marketing gold isn’t found in thousands of followers on social media. Most of tha…
 
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