show episodes
 
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
 
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do the ...
 
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show series
 
Monica Bijoux is the founder and CEO of Decide To Move. She's also a licensed psychotherapist and business strategist. She's an international best-selling author of books such as Teach Your Expertise. She speaks at events around the world and hosts the Decide To Move podcast. She uses her decades of experience to help high achievers, aspiring entre…
 
Podcasts are becoming increasingly popular. 37% of the US population (104 million) listen to podcasts at least every month (Source: PodcastHosting.org). That’s millions of people we can reach every month. In today’s episode, Jeff Mendelson and I will discuss the benefits of running a podcast, along with tips for working with virtual assistants and …
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss three business lessons we can learn from the parable of the 10 virgins and five ways to recognize and eliminate threats. The Parable of the 10 Virgins In Matthew 25:1-13, Jesus Christ shares the parable…
 
Nearly 90% of marketers use email marketing to send out content and 81% of small businesses rely on email marketing for customer acquisitions, with the average open rate for a welcome email at 82% (Source: Oberlo.com). In today’s episode, we’re going to continue our conversation with Ryan Phelan about email marketing and discuss how to begin an ema…
 
Email marketing is a powerful tool for B2B and B2C businesses that can help generate more leads and sales. 59% of B2B marketers name email as their top channel for revenue generation and 80% of business professionals believe that email marketing increases customer retention (Source:optinmonster.com). Ryan Phelan is an email marketing expert who has…
 
Michael Solomon is one of the world's leading experts on consumer behavior. He is the author of Consumer Behavior: Buying, Having, and Being, which is the most widely used book on the subject in the world. His newest book is The New Chameleons: How to Connect with Consumers who Defy Categorization. He also advises global clients on marketing strate…
 
Deirdre Breakenridge is an author, entrepreneur, and CEO at Pure Performance Communications. As a 30-year veteran in public relations (PR) marketing and branding, she's worked with senior leaders at Fortune 500 companies. Deirdre is the author of seven business books, including Answers for Modern Communicators which was recently named one of the 10…
 
Welcome back to another episode with Michele Linn. In the first episode, we talked about Michele’s journey to become an expert in original research and how original research can give us credibility. In today’s episode, we’ll dive deeper into doing marketing through original research, discussing the specifics of what original research is and how to …
 
Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today’s episode, we’ll discuss Michele Linn’s journey to becoming an expert in original research and some of the way…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss the power of gratitude in business. Feeling Disconnected from God When I was in high school, there was a time when I felt disconnected from God and was not feeling Him near. At night time, I would read …
 
Iron Man’s “Jarvis'' is a science fiction example of artificial intelligence with which many of us are familiar. The idea of artificial intelligence in chatbots has become reality. Many businesses already implement chatbots, artificial intelligence that mimics the conversational abilities of a human. Jennifer Etchegary, an expert in technology proc…
 
Welcome back to another episode with Jason McDonald. In the first episode, we talked about the benefits of publishing a book on Amazon. In today’s episode, we’ll discuss five secrets of personal branding. Personal Brands vs Business Brands A personal brand is built around our name and personality whereas a business brand is built on a new, independ…
 
Jason McDonald is an author, teacher, and consultant focused on personal branding, SEO, social media marketing, and Google ads. He has an undergraduate degree from Harvard, a master’s and a Ph.D. from Berkeley, and he teaches at Stanford. He also has many bestselling books on digital marketing topics available on Amazon. In today’s episode, we’re g…
 
Welcome back to another episode of Monetization Nation with Sam Mallikarjunan. In the previous episode, we discussed how to market ourselves and how to get a job with our dream company. Sam shared a creative strategy he used to get a recruiter from his dream company to contact him within 3 hours and 26 minutes. Sam is the co-author of the book, Inb…
 
Sam Mallikarjunan is the co-author of the book, Inbound Commerce: How to Sell Better Than Amazon, which is ironically the number one bestseller in its category on Amazon. Sam is the CEO and founder of OneScreen.ai, an Internet of Things (IOT) enabled ad marketplace for the physical world. He is also the former Chief Revenue Officer of Flock.com and…
 
Dave Rose and his team build custom revenue engines for companies around the world. He is the author of Overcoming the 15 Categories of Rejection. Rejection is a common occurrence that we all encounter in our lives. In this episode, we’ll talk with Dave about rejection and how we can overcome it. The Journey to Writing His Book Dave was asked to sp…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss four ways to make better decisions. Choices Henry Eyring gave a sermon in which he discusses the choices we are faced with in life. He said, “Such choices are not always easy to see clearly. You make ch…
 
Welcome back to another episode of Monetization Nation with Ben Roberts. In the previous episode, we discussed how to create a successful business through consistent publishing. In today’s episode, we’ll discuss how we can use buzzwords to build our personal brand. Have you ever heard of buzzword marketing? I hadn’t until this interview, but it mak…
 
Ben Roberts is the director of Optipus, a company with one goal: to do SEO the right way. He helps build trust and credibility for his clients by looking at the marketing they own and create, such as their websites and blogs. He then blends it with earned marketing such as reviews, media mentions, and guest posts. Ben spent nearly 10 years leading …
 
Dave Knox is a leading consultant, speaker, author, and coach in the areas of innovation, marketing, and digital transformation. As Chief Marketing Officer at Rockfish, Dave helped the company become one of the fastest-growing agencies in the country, going from $8 million in revenue in 2010 to more than $70 million in revenue in 2016. At the same …
 
Welcome back to another episode of Monetization Nation with Dave Knox. In the previous episode, we discussed Dave’s entrepreneurial journey and how he turned his passions into a career. In today's episode, we’ll discuss three ways to evaluate new business ideas and share a few stories from Dave’s book, Predicting the Turn: The High Stakes Game of B…
 
Trust has become so crucial in today’s market. It is heavily tied to credibility. If someone doesn’t trust us, they won’t find us credible, and they often won’t choose our product or services over another, more credible product or service. In Chris Brogan’s book, Trust Agents, he explains that we need to become trust agents within our businesses if…
 
Today, I am joined by digital marketing icon Chris Brogan. Chris is a New York Times best-selling author of nine books, including Trust Agents. He's also the host of The Backpack Show and CEO of Owner Media Group, which sells online training and skill upgrades in the form of webinars and courses. Chris has spoken for or consulted with companies suc…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss the parable of the talents and four investment lessons we can learn from it. The Parable of the Talents In Matthew 25:14-30, Jesus Christ shared a parable with his disciples. In the story, a man was tra…
 
Over three years, Jason Barbato introduced, developed, and scaled a growth hacking program that generated more than $40 million of annual recurring revenue. This program became strategic and standard for more than 60 product teams. It's been recognized by the growth industry experts as best in class and enterprise level. Today, we're going to focus…
 
Welcome back to another episode of Monetization Nation with Kayleigh Christina. In the last episode, we discussed how to turn a first-time buyer into a repeat customer. In this episode, Kayleigh will share with us three ways we can better enjoy the entrepreneurial journey in a goal-oriented world and how we can work better with our business partner…
 
In today's episode, I am joined by Kayleigh Christina. Kayleigh is a holistic nutritionist and the co-founder of Clear Stem Skincare, a non-toxic skincare line that targets acne, anti-aging, and scar reversing utilizing premium ingredients. She's a published author and co-host of the Balancing Your Hustle podcast, which interviews thought leaders, …
 
Kate Erickson is the engine of Entrepreneurs on Fire, an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs. Kate is also the co-author of the podcast journal, Ideas to Launch in 50 Days. Her goal is to help entrepreneurs achieve financial and lifestyle freedom. Today we’re going to discuss the systems and processes of ru…
 
Travis Chappell is a podcasting consultant, professional connector, author, and international speaker. He is the creator and host of Build Your Network with 1.5 million downloads and almost 600 episodes. Travis has been featured in publications such as Forbes, Entrepreneur, and NASDAQ, and he has appeared as a guest on more than 50 shows, such as E…
 
Keith Keller is one of the leading experts on Twitter marketing, especially Twitter video marketing. He has his own podcast series on iTunes called Crack the Twitter Code and now offers one-on-one consulting to clients all over the world via Zoom. In today’s episode, Keith will share three power hacks he has learned about Twitter video marketing. K…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss portions of a sermon by a church leader named Gordon Hinckley about the world’s need for greater kindness, and we’ll discuss how kindness can help us make a difference as entrepreneurs. The World We Liv…
 
I once completed a focus group for a company that showed about 70% of their customers did not talk to any other competitor before doing business with them. We found that customers didn’t choose the business with the cheapest price, or the best features or services, they chose the business they connected with first. In the past, people would compare…
 
In today's episode, I am joined by Eric Keating. Eric is a go-to-market strategist and the vice president of marketing at Appcues. He has worked in the SaaS world his entire career, starting with a company called Sonicbids, and has spent more than 10 years in marketing. Eric is an expert in the concept of product-led growth, what we have called the…
 
Welcome back to another episode with Laurie Delk Radecki. In episode one, we discussed how entrepreneurship has helped the widow of a police offer create the life she wants and provide well for the people she loves. In today’s episode, we’ll discuss why we need to focus on our relationships, Laurie’s top five tips for relationship marketing, and mo…
 
Laurie Delk Radecki has owned BMD Enterprises, a web and graphic design, branding, and marketing company, for more than 26 years. She's a best-selling author of two business books: Keep Those Clients and We All Have Choices. She's featured in two other best-selling books: Power of Human Connection, and Momentum Makers. She's been a speaker and trai…
 
Welcome back to another episode of Monetization Nation with Andy Goldstrom. In the last episode, we discussed Andy’s entrepreneurial journey and lessons he learned about being a good leader, such as why leaders should always speak last. In this episode, we’re going to discuss four tectonic shifts Andy sees today and three actions leaders need to ta…
 
Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else. Now…
 
Andy Goldstrom is a business strategist, B2B growth expert, professor of entrepreneurship, and author. Over his career, he has built and sold fast-growing companies, including two that made it on the Inc. 500. Today, Andy shares his entrepreneurial journey and what he has learned about being a good leader. Specifically, he’s going to teach us why l…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss an inspiring commencement speech Hugh B. Brown gave about coming to understand God’s method for helping us learn, grow and improve. All of us have challenges and trials. We each have times we feel cut d…
 
Would you like to use your marketing team and resources more effectively? That’s what this episode is all about. Welcome back to another episode of Monetization Nation with Andrea Fryrear, one of the leading agile marketing experts, and the author of Mastering Marketing Agility. In the last episode, we discussed three core principles of agile marke…
 
Today we are joined by Andrea Fryrear. Andrea helps innovative marketing leaders transform their teams into agile marketing powerhouses. She is the author of Mastering Marketing Agility, and the co-founder of AgileSherpas, where she helps business leaders implement marketing agility within their organizations. In today's episode, Andrea shares thre…
 
Welcome back to another episode of Monetization Nation with Justin Rondeau. In the first episode, we discussed the tectonic shift of Software as a Service (SaaS) and why businesses are shifting towards it. In today’s episode, I asked Justin to talk me through his top secrets and strategies we should know when creating a new SaaS product. Here are t…
 
Justin Rondeau is the general manager for Scalable Labs and manages several software companies including Recess.io, TruConversion.com, Praxio.com, and powers the technology behind DigitalMarketer.com. In today's episode, we’ll discuss the tectonic shift of SaaS and why businesses are shifting towards it. Many different companies have adopted SaaS b…
 
Wayne McCulloch, author of The Seven Pillars of Customer Success, has more than 25 years experience in the software industry educating companies on the building blocks for Customer Success. He is a two time Chief Customer Officer, and ran global customer education services at HPE, IBM and Salesforce, and now he’s the Global Head of Customer Success…
 
Welcome back to another episode of Monetization Nation with Louis Grenier. In the last episode, we talked about finding success through great business processes. In this second episode, Louis shares four essential elements of customer-focused marketing. Obsess Over Our Market Obsessing over our audience is essential in marketing. “You first need to…
 
Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members. Now, at Na…
 
Today I am joined by Louis Grenier, founder of the popular contrarian marketing podcast, Everyone Hates Marketers. His show has reached more than 1 million downloads with no ads in less than four years. He has 10 years of experience in marketing and has worked with businesses like Dropbox and Hotjar. Today, we will learn how to drive success with g…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss the inspiring story of Moses and how he used delegation to become a successful leader. The Story of Moses Moses was a prophet called of God to do His work. God spoke to Moses in a burning bush and calle…
 
Welcome back to another episode of Monetization Nation with Daniel Burstein. In our previous episode, we talked about customer-first marketing and how putting our customers first is vital to our business sustainability. We also shared how to help our customers perceive the value of our products and services. In this episode, we continue our convers…
 
When customers have great experiences, they want to buy more and are more likely to remain loyal. A positive customer experience often results in positive word-of-mouth referrals. 73% of customers say a good buying experience is key in influencing their brand loyalties (Source: PwC). Daniel Burstein is the senior director of content and marketing a…
 
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