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If you like Mixergy, Reboot, Jerry Colonna and other podcasts that focus on the mental and emotional side of startups, you'll love Zen Founder. Join Sherry Walling on this weekly show about staying sane while starting up. Sherry (@zenfounder) is a psychologist with expertise in trauma work and has endured 21 years of marriage to a serial founder.
 
Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversation with founders and geniuses supporting the non-VC track startup community.
 
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In this episode Sherry talks about the mental health power of rites of passage. Most of these rites of passage are ceremonies that are tied to things like education (ex.gradations). Many adult rites of passages go unnoticed or un-celebrated. The challenge for adult development is we don’t have many markers that tell us we’ve moved from one phase of…
 
Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter…
 
Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this we…
 
Rob joins the podcast to talk with Sherry on the subject of feedback. No matter what you’re building or putting into the world you’re going to get feedback. He brings up the question, “at what point do you react and change things based on that feedback”? They discuss how to judge whether or not the feedback is useful and what criteria to use to do …
 
Entrepreneurship is moving at a breakneck speed to keep ahead of the curve and create without getting overtaken by your nearest competitor. If you aren't learning the market your business serves and the intricacies of it's consumers quickly, then you'll never keep up with their needs. Anders Thue Pedersen experienced that outpacing while he was bui…
 
Ketamine Assisted Psychotherapy is a new(ish) form of treatment for depression, PTSD, and a variety of other mental health conditions that has been gaining popularity as of late. Sherry talks about the pros/cons, how it works, and what situations are right for it to be applied. She also shares her own individual experience of trying the treatment.…
 
Assignments are often used in teams and coaching relationships to give a quick snapshot of an individuals trends, characteristics and values. The Enneagram is a common psychometric assessment that has become widely available, in the form of books, courses, and products that help you learn more about yourself, team, and family. As a clinical psychol…
 
We’re fortunate to be continuously amazed by the quality and number of applicants for TinySeed’s annual accelerator program: https://tinyseed.com #tinyseed In total, we’ve received nearly 2,000 applications across our three accelerator batches. And with each successive batch, the quality of applications has grown alongside the percentage of compani…
 
Finding product market fit is not an overnight process. It's almost impossible to strike that sweet spot at the onset of your product idea - even if you have some degree of validation. https://microconfonair.com This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to …
 
There is power in numbers and developing communities around your brand, your product, and your users can be a great strategy to ensure customer and client satisfaction. https://microconfonair.com Rosie Sherry has just started a new role with Orbit.love and has been serving as the Community Manager for Indie Hackers before launching her Community Bu…
 
You should be scripting your sales calls the same way you script a webinar or presentation. Reinventing the wheel every time you get on a call with your customers is less efficient than creating a standardized set of responses and direction for the call. John Ndege has launched a number of profitable businesses, but has taken a turn to teaching sol…
 
In this episode Sherry interviews Craig Hewitt of Castos, about what its been like for him and his family to living abroad in France for the past 5 years, especially as the pandemic has changed community life around the world. They also talk about the growth of his company and the ways people are using podcasts to increase the strength of connectio…
 
Layout catch Sherry talks about what she is learning running her business/professional life and through trapeze training. For her trapeze training is her play. Play is important to how she conceptualizes well being and mental health. Play helps people feel hopeful, helps people rest, and restores motivation. In this episode Sherry gives some lesson…
 
Mentorship for SaaS Founders can mean the difference between the slow SaaS ramp of death and making the critical changes to your process that helps get you to consistent growth. https://microconfonair.com John Knox is a repeat Angel Investor in some of the most successful mobile and SaaS brands, including Summit, Branch, and 1 Second Everyday. He i…
 
The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more. https://microconfonair.com Michele Hansen @mjwhansen Co-founder of Geocodio @geocodio, A geocoding SaaS, which she and her husband started in 2014. It started as a side project and she went full t…
 
Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit about design. https://microconfonair.com Tracy Osborn is the Program Manager of TinySeed, Founder of WeddingLovely, and an all around genius when it comes to operational efficiency a…
 
Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021. To access the full report, head over to https://stateofindiesaas.com. For nearly a decade MicroConf has helped startup founders grow faster through access to world-class experts, and the world’s most trusted communit…
 
Sherry talks with David Burkus, author and former business school professor who holds a doctorate in strategic leadership, about his new book “Leading From Anywhere: The Essential Guide to Managing Remote Teams”. They discuss the opportunities of having a fully remote company, building culture remotely, tracking productivity and more. David’s Book…
 
The inimitable Steli Efti has been a leader in the startup and SaaS sales landscape for years. Check out this live Q+A focused on sales processes. - Any tips on how I can use to my advantage the fact that I am a client as well as a co-founder in marketing, sales or during onboarding calls? 2- I have had extensive success in Marketing & Sales in the…
 
http://microconfremote.com We asked our MicroConf Remote speakers to answer the question: "What is one thing I can do today that will make a meaningful impact on by business in the future?" Bjork uses a simple expense audit and asks 3 questions for each transaction: Should I cancel this? Should I change this to a yearly discount plan? Can I ask for…
 
http://microconfremote.com Chapter 4: Onto something new… There is something to be said about bootstrapping your business to millions in revenue, to stick by it and still hold the keys, over 2 decades after launch. It is rare to see the founders of any company stick it out for that long… but there isn’t much that isn’t rare about the founder journe…
 
Sherry talks about the experience of having a conversation with a friend who holds a different political view. In that conversation they touched on all the hot topic issues happening in America today. Sherry identifies three components that made the exchange meaningful. Having trust, empathy, and humility is are the key components to finding our [……
 
http://microconfremote.com Let’s face it – there comes a time in a founder’s lifecycle within their company where having them on support emails is a terrible idea. Eventually, you’re going to have the assets to be able to afford a marketing person, and THAT person is now responsible for all of the copyrighting. You cannot be the only person doing d…
 
Curious about TinySeed, MicroConf's accelerator and fund? The TinySeed accelerator team (Tracy Osborn, Rob Walling, and Einar Vollset) recorded this live webinar to answer questions about their third application round. Jump to a question: 2:43 - Why is it called TinySeed? 8:52 - What are TinySeed's basic investment terms? 13:55 - Do we invest in no…
 
Sherry talks with Erik Kerr, founder of LifeTraq, about his companies approach to tackling mental health conditions including addiction through wearable technology. Erik explains the types of real-time data they collect, how to gamify it, and all the different applications for this technology. LifeTraq Want more content like this? Check out our boo…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? And finally, we have Asia Orangio of Demand Maven who think that paying off your Analytical Debt as early as possible will clear up a l…
 
http://microconfremote.com Chapter 3: Accelerating to $100K MRR and Beyond While the first $10K MRR may be one of the tallest hills to climb, sometimes, if you time things right and you’ve put in the work to be a known quantity within the communities, the social media circles, and the leading voices in your target market, you can feel the slow rumb…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. If you want to join in on the conve…
 
http://microconfremote.com Join the MicroConf Remote host, Rob Walling, for a conversation with Andy Martin, Founder of BlueRithm and Minneapolis Native who joined us in the MicroConf Remote studio to chat about his experience building BlueRithm on the back of a successful career supporting large scale projects. If you want to join in on the conver…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Meryl Johnston, Co-Founder of Bean Ninjas, takes a deep look into things that founders at a few different stages of their journey can b…
 
Sherry talks about the death of Tony Hsieh, American internet entrepreneur,venture capitalist, and CEO of Zappos. Though she didn’t know him personally she followed his work and things he did outside of business. Sherry challenges the myth that if you have wealth and fame that you’re exempt from self destruction. The truth is no amount […]…
 
We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more. What is a good content marketing routine for a solo startup founder? Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that co…
 
http://microconfremote.com Chapter 2: The Road to $10K MRR From launch, there are a ton of baby steps that are celebrated. Your first paying customer. Your first $100 MRR. $1,000K MRR. Maybe the first time that you can pay yourself! It is full of milestones that propel you forward. But depending on your pricing, it can be a different world entirely…
 
http://microconfremote.com Startup Founders In Cars Getting Coffee: Founder Origin Stories Dr. Sherry Walling has spent nearly 300 episodes on her podcast, ZenFounder, talking about the in’s and out’s of the founder psychology. That, along with a doctorate in clinical psychology and years of working with entrepreneurs, has helped her put together a…
 
Sherry starts a new series of episodes, with co-host Alon, that provides guidance, support, and strategies for their community of entrepreneurial friends. They talk with friend Eric Rosenberg who struggles with his weight and has recently started a new diet program. Some of the things they touch include valuing yourself, self-discipline, finding ba…
 
As we continue to evolve the MicroConf On Air Podcast, we have decided to move into a more open call for questions from the audience rather than a straightforward interview format. Host Rob Walling is joined today by Matt Wensing, the founder of Summit (http://usesummit.com) and RiskPulse, which was recently sold. In this episodes, we cover the fol…
 
http://microconfremote.com It takes a ton of methodical, strategic steps to get any product off the ground. For some, they fear launching before the product is perfect; others may launch way to early, before establishing any degree of product market fit. But in the grand scheme of things, unless your launch has been prefaced with fanfare or critica…
 
The State of Independent SaaS Survey results point to a correlation between more co-founders + faster growth. https://microconfonair.com Shar Darafsheh is one of the 5 co-founders of Servicebot.io, a fast growing UI toolkit built on top of Stripe Billing. In this episode, we're going to explore the validity of the first State of Independent Report …
 
Knowing of which metrics to track, and which to ignore, is an essential part of growing your SaaS business. The ability to filter out good, actionable, data from the ever-present noise that just distracts you is what separates many successful businesses from the ones that never get off the ground. By creating a system of how you can collect, review…
 
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