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Best Salesandmarketingalignment podcasts we could find (updated August 2020)
Best Salesandmarketingalignment podcasts we could find
Updated August 2020
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The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, ...
 
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will lis ...
 
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show series
 
Here’s a big idea that can change your life and maybe the world around you: Commitment creates movement. Commitment is how you achieve anything meaningful in your life. Let’s say you wanted to lose weight. You have to commit to making it happen. You worked out, you slept, you ate right, all those things happened and you got in better shape. But the…
 
So, you’re gonna go for it, huh? You’ve aimlessly chased those little guppies for too long now Good for you! Why continue trying to corral little tiny leads when you could be putting your resources towards bigger clients you know will pay off? We had the opportunity to discuss account-based models more with Account-Based Strategist and partner at W…
 
The world has been completely disrupted over the last few months. And that presents us with unprecedented opportunities… But first, we need to disrupt ourselves. To find out how, I invited the expert on disruption theory onto this LinkedIn Live episode. But you probably already know Whitney Johnson, C-Suite Advisor at WLJ Advisors, considering she …
 
It’s been 27 years since the movie Glengarry Glen Ross came out. The one with Alec Baldwin’s famous “Coffee is for closers” scene. Ever seen it? It’s in just about every sales kickoff. In case you’ve only seen the one scene, the rest of the movie is all about finding leads. Back then, marketing was a gut job. Today, marketing is a “whole other bag.…
 
Most of your sales team is using LinkedIn wrong. As a marketer, your job is to teach sales how to leverage their social media to get visibility. Visibility creates opportunity. You may have the cure to the world's deadliest disease, but it won’t save anyone if nobody knows about it. Train your sales team how to break out of social media obscurity a…
 
What if you could put all those years of collecting data right to work? (And what would you do if it told you to take an account-based strategy for your entire department?) That’s what guest Nicola Frazer, Vice President of Marketing at Spigit, is here to explain today--how to really understand what the data is telling you and how to convert that i…
 
During this crisis, we need to do things differently. And in marketing, that means adopting a new mindset… The creative mindset of an entrepreneur. On a recent LinkedIn Live episode, I caught up with Justin Keller, Vice President of Marketing at Terminus, who’s an expert in thinking outside of the marketing box. He recently attracted the second-hig…
 
In this throwback episode, Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://e…
 
Marty once launched his own ad agency that he named Two Bananas. Today, he’s the CMO at Clear Software in Indiana. I knew he was the perfect person to join me today to discuss a day in the life of a CMO. Someone who has truly been there and done that. Especially when it comes to getting his sales team to buy into trying something totally new and di…
 
I haven’t met anyone who’s been doing ABM for as long (and as well) as Anamika Gupta, Head of Account Based Marketing and Deal Based Marketing at Fujitsu Americas. She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out. I invited Anamika onto the #FlipMyFunnel podcast to demystify what account-based mark…
 
ABM takes both a strategic approach and an operational approach to be successful. But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational. So, how can you tighten up the operations behind your ABM program to make it run more successfully? Leah Allan…
 
The most important question you can ask your customers in a crisis: How can I help? It gives you a chance to do good for others in trying times. And builds brand loyalty for when the world eventually returns to normal. Helping is the new selling. And Jeff Perkins, CMO and Head of Product at ParkMobile, is living proof. ParkMobile, an app that lets …
 
More than ever, sales and marketing need to be on the same page and providing content. In this interview Ryan O’Hara, VP of Growth and Marketing at LeadIQ, talks about alignment and content strategies that work for sales teams. -------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth G…
 
At B2BMX, Shahid Javed, Director of Enterprise Marketing at Hughes Network Systems, shared the three step process he followed to successfully achieve sales and marketing alignment in his organization. His three steps will help drive sales and marketing alignment in 60 days or less. --------- Join me for weekly special LinkedInLive sessions where I …
 
Forcing function are the greatest reason why innovation happens in companies at a rapid scale. ------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8…
 
In the end, B2B marketing is all about driving leads and turning those leads into opportunities and net new revenue. To make that happen, you must work closely with sales. (You’ve probably figured that out by now.) But sometimes we struggle with how to work with sales. If you’re looking for tactical ways to increase your alignment with sales, then …
 
It took social distancing to remind us… But we all realize how important the personal touches are in every facet of our lives. So, how do we make sure to keep it personally in a socially distanced world? In our show today, I caught up with Dan Frohnen, CMO at Sendoso, a company specializing in getting personalized items on the desks of anyone. Who …
 
“As B2B Marketers, our role is to help by creating a huge buzz within our target organizations.” This is exactly what James Snider does every single day with his team at Punch! James started this process by diving into creating personalized videos for prospects with Vidyard. But creating buzz is not a one time thing! You have to continue to wow cus…
 
Trying to support sales as a marketer can be painful. Everything is always last minute. They don't know where things are. That’s the perception. Unfortunately it's also the reality. People left supporting are left needing all kinds of therapy: aromatherapy, massage therapy, drinking therapy... whatever it takes. Don’t worry: Pam Didner is here to h…
 
Why do some companies become great and others disappear? Short answer: execution. In this one we talk to David Politis, founder and chief executive of BetterCloud, about how execution, not vision, is the one thing that keeps a company from failing. ------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like …
 
Culture is one of the hottest topics in business today. But don’t worry: for those of you who aren’t into buzzwords or generalities, there’s still plenty of meat on the “culture bone.” Our guest host today is Joe Kerner, international speaker and Partner and COO at Prestige Leadership Advisors, once again interviewing Joe Yazbeck. In Joe Kerner’s w…
 
After living through the pandemic for months, it’s easy to see the silver linings in the disruption. Can we get similar benefits by disrupting ourselves? My guest today, Angela Raub, President and CEO at Leadercast, is certain we can. Angela came on today to talk all about positive disruption and how its the key to growing and changing for the bett…
 
I don't have the symptoms of racism. I don't use the "n" word. I don't tell racist jokes. I don't discriminate against people. I'm sympathetic to the black movement and I push for equality. But I could still be an asymptomatic carrier of the racism that harms so many black people. Reggie Rivers, former running back for the Denver Broncos and curren…
 
He sat in jail. In and out of the hole. It was in jail that he met his father for the first time...because his father was in the cell next to his. He was 17 years old. That was Alvin's life story. It's a story that caused Kwame Johnson to turn his life around and pushed him toward the work that he currently does as President and CEO at Big Brothers…
 
In the wake of George Floyd’s murder, we need more than black squares on our profiles. We need more than words. More than thought leaders. We need action. That’s what Morgan Ingram, Director of Sales Execution and Evolution at JB Sales Training, hopes will come out of this moment. For Morgan, the path forward relies on two things: overloading the w…
 
I’m only on the second Passing the Mic episode and one thing has already stunned me: how little I know about people I’ve known or worked with for years. Why are we not allowing people to bring their whole self to work? In today’s episode, I’m speaking with Tenisha Griggs, Senior Director of Digital Strategy at Terminus. I’ve worked with her for a l…
 
When the news of George Floyd’s death broke, I was trying to stay positive and hopeful for the future. That’s who I am. I was called out on it. And rightly so. I wasn’t thinking very deeply about it. I was taking it lightly. Nikki Ivey, Co-Founder at SDRDefenders, was the one to call me out and through that, we had a call. And I’m so grateful for t…
 
One of the highlights for us at B2BMX was a panel discussion where four experts talked about ABM strategies they’ve deployed at their companies. The panel featured Som Puangladda, VP of Global Marketing at GumGum, Adam Goyette, VP of Marketing at G2 Crowd, Eric Martin, Senior Director of Demand Gen at SalesLoft, and Justin Gray, the well-known foun…
 
In a small company, it’s easy to know what to do next. The approval process is small -- your boss has a desk right next to you and you ask them, “Hey, here’s my idea, what do you think?” Two days later, you’re up and going. That’s the attitude we should always have -- the beginner’s mindset. Sometimes as our company grows or we grow personally, we …
 
The point of leadership is to produce some desired and intended end result. To actually get something done. Think about the word “executive”. The word “execute” is right there at the heart of it. Leadership is all about taking action — and getting your team to take action, too. So, what are the keys to getting it done? How can you encourage your te…
 
One thing about a pandemic: It’s a great time for trying new things. And it’s never been a better time to start on your ABM strategy. But where do you begin? The TEAM approach. Today I’m fielding your questions on LinkedIn Live and going over why the TEAM approach is the best way to get started with ABM. -------- Join me for weekly special LinkedIn…
 
The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff. According to Edward Ford, they couldn’t be more wrong. ----------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson,…
 
The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life. During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Or…
 
In this throwback episode, Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies. ------------- Join me for weekly special Linke…
 
Communication is the single most important activity for any leader, professional, or executive, but why is that? How does effective communication lead to more success? According to Joe Yazbeck, the best-selling author of No Fear Speaking, it’s because communication is the tool that connects people, creates agreement with ideals and ideas and projec…
 
Since the COVID crisis began, social isolation is on everyone’s mind. But for those with social anxiety, it doesn’t take a crisis to feel the harmful effects of social isolation. How do you lead and succeed when mental health concerns feel like a constant weight holding you down? To answer that question, I caught up with Mark Metry, Host of the Hum…
 
It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization? In a conversation with Justin Keller , VP of Marketing at Sigstr, and Kyle Lacy ,VP of Marketing at Lessonly, t…
 
I gave a talk about this topic of taking your marketing from good to great at several different events, but one of the events in Phoenix, Arizona, B2BMX, sent me a recording of it and I thought it'd be a really cool idea to play it on our podcast. In this talk, I explain why it’s so important to reevaluate what you’re focusing on as a company, how …
 
Jumping into a new marketing position, or taking marketing leadership in a new industry? What should you focus on in the first few days in your new position? Thankfully, we have Robby Gulri. Robby is within his 45 days as the CMO at Engage Talent.He left his previous position as CMO in an entirely different industry -- marketing and sales optimizat…
 
What’s your biggest fear? If you’re anything like the rest of the world, public speaking is probably one of your top three. But what if that was one thing holding you back from taking your business to the next level? Would you do something about it? Would you finally lead the staff meeting, write that book or say yes to that speaking engagement? Jo…
 
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philip…
 
First, COVID-19 altered the world, perhaps forever. Now waves of understandable protest and anger engulf the country. The only good news is it seems like we may have skipped the murder hornets... And those crises give leaders a time to prove themselves. Today, I’m joined by Patrick Lencioni, who has already proven himself as a leader as Founder & P…
 
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and …
 
Want some inspiration? Want to see if the American dream is alive and well? Just speak with Lyuda Rogers. As an immigrant to the US, she had to create a mindset that would allow her to make her own opportunities. Rogers joined us on the #FlipMyFunnel podcast to talk about how her immigrant experience has helped shape her into one of Terminus’ top S…
 
In order to cultivate exceptional company culture, you need to think and grow rich. In this throwback episode, Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture. ------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Go…
 
Marketing automation platforms can be complex. There is a specific process to follow for set up, and then once the technology is set up it’s time to dig in! But what happens when the training period is over, and your team is left to actually utilize the thing? Teams are tapping into only 30% or less of their platform's capabilities, and Casey Chesh…
 
How do you want to leave quarantine? Lazy? In pajamas? Convinced ice cream is a breakfast food? Personally, I’d prefer to be healthier and more productive. That’s why I turned to Dean Rosson for this Fitness Friday edition of #FlipMyFunnel.Dean is the Owner of Fit2win Corporate Wellness and has some great — and possibly counterintuitive — tips on h…
 
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