show episodes
 
Learn how to earn more leads and sales through your website using Plain English digital marketing. Bestselling author and digital marketing agency owner Tim Cameron-Kitchen takes you through the digital marketing strategies used by successful businesses and entrepreneurs to increase their traffic, grow their leads and sales, and build brand awareness using Search Engine Optimisation, Content Marketing, Pay-per-Click Ads, Influencer Marketing, and Social Media Marketing. Each podcast episode ...
 
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
 
Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
 
Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
 
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show series
 
In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://e…
 
Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we …
 
In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposurenin…
 
In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/…
 
Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another. Today I’m talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flow of Google jui…
 
If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the …
 
Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/…
 
So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you…
 
In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureni…
 
Put on your thinking cap because this one involves some maths. In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels. Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between y…
 
We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo …
 
Tik Tok. It’s the widely talked about short-form video sharing platform. Most think it’s for bright young things, who can dance about and skateboard off high things. While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It’s also hugely powerful for busines…
 
Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage. These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a…
 
Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum…
 
If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your webs…
 
If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so. Get the show notes @ https://exposureninja.com/podcast/190/ …
 
Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step by step. Element by element. We’ll name them, explain them and tell you how to optimise for them. By the end of this episode, y…
 
If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189…
 
Core Web Vitals will be a ranking factor from Spring 2021. Here's how to prepare and what you can do now on your website to get better UX. Izzi Smith from Ryte (featured snippets queen) joins me on the show to cover the three areas: Largest Contentful Paint First Input Delay Cumulative Layout Shift Show notes & SUBSCRIBE to newsletter. Email me: se…
 
Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exp…
 
Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhous…
 
Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https:…
 
In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!” If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won’t actually look…
 
Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https…
 
Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of…
 
Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowl…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful busine…
 
Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We’ll go away. So what would happen if Google left Australia? In today’s bonus episode, recorded as a Facebook live in my …
 
Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strate…
 
Mike Rhodes is the CEO and founder of AgencySavvy and WebSavvy. Mike is an international keynote speaker, and co-author of The Ultimate Guide to Google Ads. Mike's focus has always been how to leverage the near-future to build more profitable businesses. He’s helped thousands of people figure out what's next for their business (and how to profit fr…
 
Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we’re going to chat about ho…
 
Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowle…
 
Entrepreneur Magazine calls Perry Marshall “the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in paying the"Google Ads stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating …
 
Google My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter. Don't miss this if you want to rank and be visible on Google for 'near me' searches! Show no…
 
Learn how to create the perfect website sales funnel and increase your website’s sales. In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ htt…
 
Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. on…
 
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