show episodes
 
Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell
 
Loading …
show series
 
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable busines…
 
Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most Influential PPC Experts" for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy. In the coming year, businesses will no longer be ab…
 
Many large organizations already know it to be true: WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress. For WordPress to function smoothly, transparenc…
 
On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores. We often hear merchants complain of rising costs and reducing margins…
 
On today’s episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro, a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers! Every merchant’s dream is to become a one-stop shop for their niche. To be able to sell products that aren’t nece…
 
Optimizing your WordPress website is a never-ending job. But that doesn't mean it has to be hard or complicated. Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker for a discussion around tools that will make your WordPress SEO simpler. With a community-first approach, Syed's team was able to solve users' problems, partner with other …
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset. We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot o…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York. We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Face…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli. Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This y…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz, Marc Barros, Dylan Mullan and Umar Qamar. It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf. Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and b…
 
Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejourna…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth. The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their b…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe. The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the ot…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel. Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online…
 
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to separate fact from fiction. Jo…
 
Have you ever thought of using Snapchat for marketing? Snapchat is more than a camera tool and social media network – it's also a keyword discovery engine! Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users. Aside f…
 
On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied, California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses. We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the…
 
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer, the owner of Pins4Profit, joins Loren Baker to discuss how to make Pinterest one of your most profitable marketing channels. There's no other search engine that offers…
 
On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba. Businesses traditionally make annual plans for functions like Finance, HR and Marketi…
 
Are you considering a site migration? Migrations are a challenging - and sometimes dreaded - step in SEO. With site migrations, chances are you're going to run into technical issues and nine times out of ten there's not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to sol…
 
On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics. Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game fo…
 
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long…
 
On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has go…
 
Do you want to understand search patents better? With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business. Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this e…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login