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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
 
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show series
 
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with…
 
I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your o…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we’re talking to Bec Slack, a former student of the Rec…
 
Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why today we’re revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect …
 
Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don’t sell…
 
Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn…
 
When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowe…
 
What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's amazing how much the colours, or logos we use can impact how our customers see us. And of course, there's actually a psychology behind branding that uses science to match your brand, to you…
 
Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board…
 
Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we …
 
Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another. Today I’m talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flow of Google jui…
 
So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you…
 
Tik Tok. It’s the widely talked about short-form video sharing platform. Most think it’s for bright young things, who can dance about and skateboard off high things. While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It’s also hugely powerful for busines…
 
Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum…
 
Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step by step. Element by element. We’ll name them, explain them and tell you how to optimise for them. By the end of this episode, y…
 
Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhous…
 
In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!” If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won’t actually look…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful busine…
 
Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We’ll go away. So what would happen if Google left Australia? In today’s bonus episode, recorded as a Facebook live in my …
 
Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we’re going to chat about ho…
 
So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema…
 
By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us are …
 
Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google. I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin …
 
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