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Together with Sports Marketing Scotland (http://sportsmarketingscotland.co.uk/) 's Chris Samson, the Scottish FA's Scottish Football Marketing Podcast is designed to help give clubs practical advice on a number of marketing, PR and commercial topics. Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own ...
 
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show series
 
Andy Meikle and JC Oliver are on the co-founding team of Recast, a sports video platform that is setting out to revolutionise the sports rights landscape for clubs, brands, rights holders and fans. Andy is the CEO while JC is the CMO, and both are vastly experienced in the sports and tech space. They've got deals with Hibs, Man City and QPR, and I …
 
Omar Pacha is the General Manager and Head Coach of Elite Ice Hockey League side, Dundee Stars. We chat about the growth of the game in Scotland, how he looks to attract fans to the arena over other leisure pursuits and, as a lecturer at the University of Dundee, he gave some advice on what to do if you want to work in sport.…
 
Alasdair and Michael Crawley are the founders of Fanbase, a platform that enables clubs to easily sell tickets and memberships to fans. They've had a busy summer so far, signing up a huge number of clubs and securing investment to continue growing the business. I wanted to hear all about the platform and their plans going forward.…
 
Claire Nelson is the CEO of Netball Scotland and the Strathclyde Sirens. She joined Chris to discuss the power of sport, netball in particular, in empowering women and girls to feel good and positive about themselves. TikTok has been a small but huge part of that too. The strength of the Sirens brand, in both look and feel and across digital, along…
 
The first episode of the Sports Marketing Scotland Podcast kicks off with the Terrace's Duncan McKay joining Chris for a look at the current state of play in sports marketing in Scotland. What's good, what's working and what could be much better than it currently is? If you've got any thoughts or opinions then get in touch.…
 
Welcome to the Sports Marketing Scotland Podcast. Hosted by Chris Samson, this podcast will provide ideas and practical advice on how to improve the marketing of your club, organisation or business, one podcast at a time. You can get in touch by emailing chris@sportsmarketingscotland.co.uk or sending a DM to @sportsmarketsco…
 
Michael and Chris chatted to George Fraser about the Lowland League, how it works behind the scenes, the search for a sponsor and George's hopes for the league in years to come. We avoided any chat on the current ongoing play-off situation so don't get your hopes up for any juicy soundbites on that I am afraid. We also spoke a bit about BSC Glasgow…
 
Montrose Chairman John Crawford and Montrose Community Trust Chief Executive Peter Davidson joined Michael and Chris on the Scottish Football Marketing Podcast for a chat about life at Links Park and all the great work the club do. Topics covered include Montrose's role in the community, fundraising, the impact of COVID-19 and future hopes for the …
 
The Scottish Football Marketing Podcast is back with a chat with Hearts Chief Executive Andrew McKinlay. Michael and Chris found out more about what goes on at the Edinburgh club, Andrew's approach to his role in his first six months and a look at what life could be like post-Covid.By Scottish FA
 
This podcast was originally recorded for the Pure Fitbaw Podcast. Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengt…
 
Caledonian Braves are not your typical Scottish non-league club. Their aim to give our fans a voice and a vote and they have recently launched their new app, released a documentary and are on the hunt for Non-Executive Directors to join the club. We hear from the Brave's founder Chris Ewing about the journey so far from Edusport Academy to OurFootb…
 
Bohemians in Ireland have been on one hell of journey over the past decade. From nearly going out to business the member owned club have seen a complete transformation off the pitch despite not winning any trophies in that time. We got Daniel Lambert, Commercial and Marketing Director at Bohemian FC to give us some insight into the work that has be…
 
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. On this podcast, Emma Iball, Secretary/School Liaison Officer for Buckley Town FC and Aled Lewis, Football Development Ma…
 
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Stephen Crowley (Everton AFC) and Vincent Foley, Club Education and Support Officer at the FAI joins Dan…
 
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Marc Gamble, Head of Youth Development at Greenisland Football Club and Gavin Nelson, Club and Community…
 
Next up on the Power of Football series we welcome Jamie Swinney, CEO of Stenhousemuir FC. In this episode we talk about the creation of the clubs community arm and their involvement with the Tryst community sports club. We also talk about their incredible ‘Community Help Initiative’ which has led to the club being recognised by the Scottish Govern…
 
Alan Granger, Senior Marketing Manager at Sports Interactive joined Chris Samson and Michael Bochel to chat about Football Manager and the work that goes on behind the scenes. There are many similarities between Football Manager fans and club fans and we found out more how Alan and the rest of the team manage their dedicated community, what they do…
 
In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Next up is Professor Grant Jarvie who is the current Chair and Director of the Academy of Sport at the University of Edinburgh. Recent successes have included helping the University of Edinburgh secure signifi…
 
Oli Shawyer, Growth Marketing Manager at the AFL in Melbourne caught up with Michael and Chris to take them through the work he does to grow the Australian Football League. There is so much to takeaway from this podcast. Oli talks about the club set-up, marketing activity and talks a lot about the importance of strategy and how he goes about it.…
 
It has been a tough couple of years for Berwick Rangers but things are looking a lot more positive again for the team from just over the border. Associate Director Nathan Thompson joined us on the podcast to discuss what the club have been doing behind the scenes to get the club back on the right track.…
 
In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Up first is COO of Aberdeen Football Club Community Trust, Steven Sweeney who takes us through how the community trust works and the work they have been doing particularly during lockdown.…
 
US Sport is constantly referenced on the podcast so we thought we would go ask someone who works at a US club what they are up to. Joshua Mason, VP of Marketing and Strategy at Indy Eleven was that person and he gave us insight to what they are trying to achieve and how they are going about it.By Scottish FA
 
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