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The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will ...
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Business of Story
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#311: How to Find the Red Thread for Your Story
54:53
54:53
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Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft S…
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#310: How to Speak Up Without Freaking Out
47:46
47:46
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47:46
Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. Explore Park's free and premium story building tools including his new book, Brand Bewitchery…
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#309: Should You Tell Your Story With Your Own Podcast?
48:02
48:02
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48:02
Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for …
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#308: How the Science of Storytelling Actually Works
54:00
54:00
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54:00
Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/St…
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#307: How You Build Trust With Your Brand Storytelling
51:21
51:21
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51:21
Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wie…
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#306: How to Win at High Stakes Business Storytelling
57:39
57:39
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57:39
Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Storytell…
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#305: Grammy Artist Shares the Rhythm of a Good Story
55:44
55:44
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Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Sto…
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#304: How Stuckey’s is Growing by Reclaiming its Brand Story
50:24
50:24
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50:24
Stephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindi…
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#303: The 5 Laws of High-Impact Sales Presentations
59:51
59:51
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59:51
Ginger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her five storytelling laws to make your presentations persuasive and moving. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle Syste…
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#302: How to Make Your Stories More Accessible for Your Audiences with Neil Nelson
46:39
46:39
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46:39
Neil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, shares how he has built several successful digital media properties through the storytelling skills he learned growing up in Jamaica and the United States. Explore Park's free and premium story building to…
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#301: How to Reinvent Your Business Story to Thrive in Chaos
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52:56
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Dr. Nadya Zhexembayeva, nicknamed “The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to create opportunity out of constant change by reinventing your business story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cyc…
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Ten Storytelling Tips That’ll Ignite Your Sales
51:09
51:09
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51:09
Park Howell, the World’s Must Industrious Storyteller, shares storytelling tips to ignite your sales from his early award-winning career writing and producing radio commercials. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your B…
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How to Use S.P.A.C.E. to Share Your Business Story
56:24
56:24
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56:24
Scott Page, an American musician, technologist and entrepreneur who parlayed his music career with such bands as Supertramp, Pink Floyd and Toto into several successful tech business shares how to tell your story through his approach to S.P.A.C.E. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to …
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#298: How to Scale Your Brand Storytelling for Reach and Impact
50:31
50:31
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50:31
Jaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Branding, explore the four elements of strategic brand storytelling: Focus, Promise, Connection and Harmony. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: …
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#297: Business Storytelling and the Art of Practical Empathy
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Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why your audiences are moved be emotion and not data. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindi…
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#296: The T.R.I.P.S Storytelling Framework to Drive Results
47:30
47:30
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47:30
Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
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#295: How to Create Amazing Customer Experiences Using Story
49:30
49:30
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49:30
Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System…
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#294: Three Story Elements of a Winning Campaign
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44:49
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44:49
Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
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#293: One Framework That Strengthens Your Business Storytelling
52:10
52:10
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52:10
Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences. Explore Park's free and premium story building tools …
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#292 How to Kill It With Your Story of Kindness
53:12
53:12
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53:12
Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace. ----- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the S…
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#291: How to Use Music to Share Your Story Moments
53:21
53:21
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Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients. --- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: Ho…
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Business of Story
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Why Tap the Primal Brain for Storytelling?
50:09
50:09
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50:09
Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling. Become a Master Storyteller Explore Park's free and premium story building tools inc…
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Business of Story
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#289: 5 Lessons Learned from Over 300 Sales & Marketing Books
1:03:27
1:03:27
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1:03:27
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wi…
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#288: Reinventing Your Career, Rewriting Your Story
49:58
49:58
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49:58
Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universities, Speaker, and Author of The Leader of OZ, talks about personal reinvention coming out of the global pandemic. Become a Master Storyteller Explore Park's free and premium story building tools includ…
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#287: Offbeat Leader? Own Your Weird With Your Story
49:05
49:05
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49:05
Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they REALLY are so they can make the impact in the world they seek through the stories they live into and prosper from. Become a Master Storyteller Explore Park's free and premium story building tools includ…
