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Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do the ...
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Marketing Your Business - Marketing Strategies for Business Owners
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207: How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx
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What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, v…
In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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108: The Art School Inspiring Empty Nesters and Retirees
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Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class. Now at How To Pastel and the Gail Sibley Art School, Gail provid…
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Marketing Your Business - Marketing Strategies for Business Owners
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205: The 3 Foundational Elements of Success Online
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If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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107: Self-Taught Artist Teaches Her Community How to Sell Online
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By Stu McLaren & Marisa Cummings
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Marketing Your Business - Marketing Strategies for Business Owners
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204: Everyone With Creative Ideas Should Get This Book
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How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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106: How Stay-At-Home Moms Can Make Full-Time Income at Home - and a Difference in Their Kids’ Lives
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As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool. Now, at Start Your Preschool, Joy helps parents just like her stay home,…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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105: The Artist Helping Knitters All Over the World Turn Their Hobby into a Business
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26:00
Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit. Now, at Knit Stars, Shelley has up-leveled …
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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104: A Creative Community for Daily Art Journaling
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Donna Clark spent over 20 years as a corporate broadcast video producer, but burned out after doing the same things all the time. To fill a new need in her community, she founded a nonprofit theater arts academy for kids, but also wanted to create recurring income for herself and her family. Now, at Your Artful Journey, Donna helps her members come…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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103: Stories and Wisdom from 100 Game-Changing Entrepreneurs!
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Over the last 100 episodes of this podcast, we’ve featured entrepreneurs in every stage of their journey. We’ve spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We’ve even featured entrepreneurs twice as they’ve made powerful pivots…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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102: The Strategist Helping Online Business Owners Break the Six-Figure Boundary
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Dr. Shamieka Dean aspired to be the CEO of someone else’s company. But when she got fired from her last corporate job, she found her calling in purpose and business coaching. Now, at Next Level Business Academy, she helps business owners get unstuck and scale their income without having to hustle 24/7. She provides her members with the tools they n…
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Marketing Your Business - Marketing Strategies for Business Owners
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203: Two Keys To More Momentum In Your Marketing
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Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203By Stu McLaren
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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101: Teaching Online Entrepreneurs How to Scale to Multiple 6-Figures
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27:34
During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own. …
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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100: A Wool Crafting Membership for Artists that’s Saving the Planet
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Jean Haley worked with university researchers to reach farmers, growers, and other important players in the world of sustainable agriculture. Though she loved her work, losing several loved ones in rapid succession made her realize she didn’t want to be staring at data for the rest of her life - and she set out to become a full-time artist. To make…
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Marketing Your Business - Marketing Strategies for Business Owners
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202: High Level Thoughts For Every Entrepreneur
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During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202…
I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. Get Access to the Full Show Notes! To get access to the full story and all th…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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099: The Photographer Who Ramped Up Her Membership Business to Survive the Pandemic
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Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns. However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed …
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Marketing Your Business - Marketing Strategies for Business Owners
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200: 200th Episode! Guests Share Best Marketing Strategy From 2020
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What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200By Stu McLaren
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Marketing Your Business - Marketing Strategies for Business Owners
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199: 3 Ways To Drive More Consumption Of Your Content
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The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199By Stu McLaren
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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098: The Therapist Empowering Telehealth Professionals to Handle Their Own Billing
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Kym Tolson’s natural sense of empathy led her to become a therapist, and she eventually opened a private practice of her own. However, issues with her billers led her to discover that she had over $12,000 in uncollected client and insurer payments, and her attempt to resolve the issue led to the termination of her contract and getting locked out of…
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Marketing Your Business - Marketing Strategies for Business Owners
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198: The Back of a Napkin Test - Would You Pass or Fail?
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In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198By Stu McLaren
If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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097: Turning a Financial Coaching Business Into a Membership
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After seeing her mother file for bankruptcy, Kelsa Dickey believed that becoming a financial advisor was her dream job. However, she discovered that she didn’t want to help people with investments, insurance, or long-term planning. Instead, she wanted to help her clients’ make sense of the money each and every day. Now, at Fiscal Fitness, she provi…
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Marketing Your Business - Marketing Strategies for Business Owners
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196: 3 Reasons Why Someone Didn't Buy From You
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In this episode, we’re going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it’s inevitable they buy from you. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/196…
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Marketing Your Business - Marketing Strategies for Business Owners
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195: 5 Juicy Ideas For Any Membership Site Owner
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This episode is jammed packed with juicy ideas for growing a successful membership. It's like being a fly on the wall hearing from our TRIBE mastermind with 6 and 7-figure membership site owners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/195…
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Marketing Your Business - Marketing Strategies for Business Owners
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194: Behind The Scenes of Us Building a Brand
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Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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096: The Couple Helping Nonprofits Build Million-Dollar Visions
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Angela Myles worked in and out of administrative jobs while her husband Victor drove tanker trucks. As they had children and grew their family, long hours started to wear on them, and the couple needed to make a transition to change their lives for the better. A stranger gave Victor the guidance and advice to build a nonprofit to work with homeless…
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Marketing Your Business - Marketing Strategies for Business Owners
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193: How To Raise Millions For Your Favourite Charity
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21:45
We all want to do more good in this world, but the question is how can we use our business to raise money for our favourite causes? I'll tell you how we do it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/193…
Our email list is the lifeblood of our business because that's who we get to sell to. But how do you grow your list? In this episode, I’m going to share with you three quick ideas that you can use right now to begin building and growing your list. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, vi…
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Marketing Your Business - Marketing Strategies for Business Owners
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191: The Secret To Amplify Sales BEFORE You Start Selling
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In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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095: Teaching Norwegian Entrepreneurs How to Master the Art of Social Media
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Stine Bustillo was always interested in marketing, and landed her first high-level sales job on what was practically a fluke. She cultivated over a decade of experience, and realized on a trip to Paris that she wasn’t headed on the life path she wanted. Now, through her membership, she helps predominantly female entrepreneurs in Norway build their …
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Marketing Your Business - Marketing Strategies for Business Owners
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190: How To Properly Scale For Maximum Success (and Minimum Stress)
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What's the best way for you to take your idea and get it into the hands of as many people as possible? In this episode, I'll share how to scale up... the right way. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/190By Stu McLaren
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Marketing Your Business - Marketing Strategies for Business Owners
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189: How To Get Featured In The Media (even if you're just starting out)
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In this episode, I’m joined by Shelli Varela, and we’re going to unpack how you can get featured in the media by using this very simple structure. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/189By Stu McLaren
If you're wanting to make your next offer a big win, follow the 3 steps outlined in this episode. I didn't and it almost cost me. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/188By Stu McLaren
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Marketing Your Business - Marketing Strategies for Business Owners
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187: Our Community Went CRAZY... In The Worst Way
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It's inevitable that you will have people who will disagree with decisions you make in your business. But what happens when they start a revolt? In this episode I'll give you the behind the scenes of a massive fallout that happened in our community... and how we turned it around. Get Access to the Full Show Notes! To get access to the full story an…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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094: Helping Her Fellow Musicians Build Successful Careers
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Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians’ tough questions about life and bu…
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Marketing Your Business - Marketing Strategies for Business Owners
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186: $2.4 Million Dollars of NEW Recurring Revenue
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Last year we missed a HUGE opportunity and we weren't going to let that happen again. The plan worked, generating $2.4M in recurring revenue. I'm going to tell you what happened in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/186…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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093: The Membership that Helps Wedding Business Owners Attract and Book Big Ticket Clients
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When Faye Cornhill discovered that a career in media would involve years spent making no money, she worked for a series of totally unglamorous technology and logistics companies in sales. Along the way, she mastered the art of corporate selling and storytelling. Now, at The Wedding Business Club, Faye helps her fellow wedding business owners regula…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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092: The Community and Coaching Membership Exclusively for Wedding Pros
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21:59
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Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else’s small business wasn’t for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company. Now, at The A…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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091: Geocaching Entrepreneur Ends Her Hunt for “One More Sale” by Launching a Membership
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Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business. Now,…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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090: Lifelong Musician Turns Her Passion into a Powerful Membership
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25:27
Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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089: Entrepreneur Pivots from Retail Struggles to Scalable Coaching
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Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and h…
What do we measure in our business to ensure that we are growing every single year? I'm going to tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/185By Stu McLaren
Creating the perfect webinar means you need to be deliberate about tweaking a few key areas and in today's episode I'll share how we're doing it right now for our software company. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/184…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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088: Strengths Coach Turns Her Weight Loss Journey Into Guidance for Others
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Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose…
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Marketing Your Business - Marketing Strategies for Business Owners
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183: How To Maximize Your Bottom Line With Online Courses
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In every business we're always looking for ways to maximize our profit margins. And no matter what business you're in, there is an opportunity to do that with an online course. In this episode Amy Porterfield will walk us through how. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit Marketing…
It's been nearly TWO months since the last episode of the Marketing Your Business podcast. Why? I'll explain in this episode along with how to navigate overwhelm (because that's exactly what was happening for me). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/182…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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087: Law of Attraction Coach Helps Others Manifest Their Dreams
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While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach. Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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086: The Lawyer and Financial Expert Helping Others Create Hope and Financial Abundance
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Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, w…
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It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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085: Recruiter Helps People Beat the System and Find Their Dream Jobs
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After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companie…
