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Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star. Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they ...
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BYOB39 - The journey from athlete and architect to business owner helping to transform lives
54:25
54:25
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54:25
Nicholas de Castella joins us in this episode to talk about his journey from being an employee to owning and managing several businesses including being a Master Life Coach. Nicholas has spent the last 28 years working with the healing power of the breath, mindfulness and body awareness, travelling the globe. His goal is to teach mature people prac…
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BYOB38 - Social Star four step simple sales process for information professionals
23:38
23:38
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By Andrew Ford
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BYOB 37 - Lessons on recruiting, exiting and managing staff from the master
45:39
45:39
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45:39
Colin Barr of Barr McIntosh Advisory joins us in this episode to talk about interviews, recruitment and how to find the right people for businesses. He takes the guesswork out of recruitment. He has over 30 years of experience and offers completely impartial, insider, expert advice to help you reach your greatest career goals. Barr McIntosh is an A…
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BYOB 36 - BYOB Social Club, giving Solopreneurs a home
9:47
9:47
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9:47
In this episode, Andrew talks about the BYOB Social Club and how it can help you build your own business after leaving your corporate job. This club was formed just this year around the BYOB Podcast to help corporate escapees have a resource and allow them to interact with like-minded people. What is covered in this episode: Activities for members …
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BYOB 35 - From high level corporate digital strategy to forming his own business
39:12
39:12
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39:12
Carl Rigoni, CEO & Founder of SixSix, joins us in Episode 35 of the Build Your Own Business Podcast to share the story behind how and why he set up his business and quit corporate. He shares his journey from university, his learnings, and his future plans. SixSix is a consulting practice that Carl has recently founded. Carl has had extensive practi…
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BYOB34 - How to build a strong training company from scratch with leadership and super sales skills
37:15
37:15
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37:15
CEO of the Synergy Group, Julian Carle, joins us in Episode 34 of the Build Your Own Business Podcast to talk to us about timelines for starting a business from scratch, time allocation for sales, business development and more. He also shares his journey from university to quitting corporate and starting his own business. Be inspired and listen now…
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BYOB33 - How to protect your family from risk when starting a new business as a corporate escapee
36:28
36:28
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36:28
Risk Management Expert, Lyndon Holland, joins us today in Episode 33 of the Build Your Own Business Podcast. Lyndol will share his knowledge and expertise on insurance and how to handle risks in your business and personal life. His 35-year experience and training in the insurance industry has allowed him to protect his clients’ business success wit…
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BYOB32 - CEO to Consultant - how to make the transition from corporate high flier to lifestyle consultant
16:48
16:48
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16:48
In this solo episode, Andrew talks about the 3 main ways to scale a consultancy business over time. Tips and advice to use your knowledge to make more income than time per hour. We discuss the 3 stages of growing a consultancy business which are personal branding, business branding, and product innovation. Andrew shares his personal experiences wit…
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BYOB31 - From good girl Accountant to lifestyle entrepreneur and Personal Brand Consultant, how to create a side hustle and make it a full time business
30:13
30:13
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30:13
Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee…
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BYOB30 - BYOB Social Club, more social, less media. How to build natural referrals in 2019
10:52
10:52
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10:52
In this solo episode of the Build Your Own Business Podcast, Andrew talks about his plans for the launch of the BYOB Social Club where aspiring business owners can get involved, catch up with peers and like-minded people to form a community to help each other build their own business. One of the goals of the club is to address issues and the challe…
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BYOB29 - How much does an MBA help you become a corporate escapee?
40:23
40:23
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40:23
Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee…
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BYOB28 - Leveraging your digital profile step 3: pitching is the tip of the sword
16:32
16:32
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16:32
In this episode, Andrew discusses step 3 of leveraging your digital profile which is pitching. He goes through the Etraction pitching methodology and how it relates to the sales and content models. What is covered in this episode: What is pitching? The 5-step pitching methodology that Andrew uses and the explanation for each stage. His explanation …
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BYOB27 - From business owner to coach: Find out how Lynn ended up doing what she really loves
52:50
52:50
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Lynn Garbers, President of Eagle Achievements, shares her story from being an enterprising kid at the age of 8 to having a business and becoming a successful coach. She has educated herself through the process and has gone through several career switches before ending up doing what she really loved. And in this episode, she shares with us her inter…
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BYOB26 - Leveraging your digital profile step 2: producing remarkable content
16:23
16:23
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16:23
In this solo episode, we cover the step 2 of leveraging your digital profile by producing content that is helpful, valuable and creates traction. We discuss the importance of what, where and why we need to post your content. In this episode I cover: Things you need to know about the business and business owner before creating their content Kinds of…
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BYOB25 - Is there ever a right time to start a business? Mandy Nolton, shares her journey and the experiences which helped her continue to pursue her dreams
1:12:17
1:12:17
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Mandy Nolton, Founder of Rec Relief and Managing Director at Rec People, shares her story in this episode and talks about her journey from university to building her own business and the experiences she went through getting to where she is today. Mandy is very passionate about her work with local government in the recreation and leisure space. She …
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BYOB24 - Leveraging your digital profile step 1: build your connections
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15:52
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In this solo episode, we will continue talking about the 12-step process of building your own business, becoming a corporate escapee and building the lifestyle you want. We will focus on the first stage of leveraging your digital profile and what we need to do in this part of the process. In this episode I cover: What is the Leverage stage and how …
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BYOB23 - How do you learn to love sales: A lesson in mindset and resilience from the Cold Call King
45:51
45:51
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45:51
Jordan D’Urbano, Director of Independent Closers Agency, joins us in this episode as we talk about his journey from starting as a coach, discovering his love for sales and then building his own business. In this episode I cover: Jordan’s story of taking on his first paid job to building his own coaching business at 16 years old. Andrew and Jordan s…
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BYOB22 - A true corporate escapee, hear Tracey's vision for the future of her career due to a remarkable family story
49:07
49:07
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49:07
In this episode, Tracey Rojko, owner of The Philosopher’s Stone, joins me as we talk about her journey and business. We discuss how she helps people open their minds to alternative ways in managing their emotions and gives them the advice and tools they need. In this episode I cover: Tracey shares her personal experience on her son’s night terrors …
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BYOB21 - Understanding Google and SEO is vital to your business a beginners guide
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13:18
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13:18
In this episode, we’re going to talk about the very important topic of SEO or Search Engine Optimization. I will also touch on the topic of the Google universe at is it such an important part of the way you set up your business and the way people find you, particularly in Australia. In this episode I cover: The importance of winning the SEO search …
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BYOB20 - Starting out online from his parents house Connor Gillivan built a remakable online business before shifting focus to freelancing talent
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39:15
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Today on the podcast I talk to Connor Gillivan who is the CMO of Freeeup.com. He is a young entrepreneur who has been successful in the internet space. In this episode I cover: Connor’s introduction about himself and the services of Freeup.com His first entrepreneurial journey, what he studied in college and how he got into the digital space The bu…
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BYOB019 - Building your digital assets, what about Facebook and other social media?
17:07
17:07
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17:07
Today on the podcast I talk about all personal social media - Facebook, Instagram, YouTube, Pinterest, Twitter, etc. I exclude LinkedIn which is our primary business tool while everything else is optional. In this episode I cover: Why Facebook is a very attractive proposition and why it is the new world TV system Advertising in Facebook based on an…
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BYOB18 - Taking multiple pivots is normal in a career, but Ben does it more extreme than most
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56:04
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56:04
Today on the podcast I talk to Ben Carvosso, a coach for business owners, about his coaching business, taking pivots in your career and life and doing your life’s work. In this episode I cover: Work-Life Balance and why he doesn’t believe in it Ben’s work and business journey and stories of his ups and downs How he got clients in his chiropractic a…
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BYOB17 - Building your digital assets, start with LinkedIn
15:24
15:24
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15:24
Today on the podcast I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media. In this episode I cover: How I discovered LinkedIn and realised its potential What is LinkedIn and …
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BYOB16 - Setting clear intentions for your career and business
10:55
10:55
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10:55
Today on the podcast I talk about Intentions - why it is a super important part of our process of setting our direction and achieving our goals. I also share information about how to set intentions, its impacts and what part of the 12-week process do we use it for. In this episode I cover:: Intentions, its difference from goals, and where it is use…
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BYOB15 - Building a business brand seems similar to a personal brand at first look, but on closer examination it's the opposite. Here the debate between Darren Taylor and myself on all things branding
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48:54
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Today on the podcast we talk to Darren Taylor, author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses. Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of …
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BYOB14 - An interview with the Business Coaches' Coach. How Darren Bourke escaped corporate and and unfulfilling business to create the ultimate lifestyle business: Coachtopia
53:16
53:16
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53:16
Today on the podcast we chat with Darren Bourke, a business coach, mentor and consultant to small and medium business owners for 15 years and author of The Fourth Moon. Darren shares his story from his humble beginnings as a regular employee to building and owning his successful business. He specialises in coaching business owners to replicate his …
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BYOB13 - Understanding what resources you need to build your own business
19:49
19:49
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19:49
Today on the podcast I talk about the fourth stage in the Attract process – Resources. There are three areas we focus on in the resources section - time, money and connections. In this episode I cover: The importance of focusing on those activities that you enjoy doing and get you into a state of flow The daily routine of writing out your intention…
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BYOB12 - From Building a Multinational Training Firm to Starting a Start-Up in Commedy, How to Transition Between Different Businesses at Different Stages of Life
47:30
47:30
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47:30
Today on the podcast we have a laugh with Morry Morgan as we explore his entrepreneurial story and what led him to cofound a comedy school having never been a comedian himself. He shares his learnings from living and owning a business in China and how his teaching background and an on-stage technical failure lead him to create The School of Hard Kn…
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BYOB11 - Understanding how your lifestage impacts your start up business
13:27
13:27
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Over the last few weeks we have looked at values and personality as important aspects of creating a business that attracts people to you. Today we look at the third component - Life Stages. If you don't know where you are and where you want to go, how can you plan for the future? You need to know what you want in order to set your business intentio…
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BYOB10 - Creating a team around your personality is essential to start up success
1:00:22
1:00:22
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Elphie Coyle is master at knowing his strengths and how to build a team around his weaknesses. Hear his journey to entrepreneurship and how his particular background and style is reflected in all his businesses. We discuss how he uses 5freedom areas as his guiding principles in life and business and the impact owning a computer at the age of 7 kick…
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09. Knowing Your Personality and how it influences your role in a start up
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17:10
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Last week we looked at values - the core foundation drivers of your business that you have to match to your business in order to persist. Persistence is the thing that gets your 1%. This week we look at personality and how to design a business based on your personality. Knowing your personality allows you to know the best way you should be in your …
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08. Following your values isn't always easy
37:22
37:22
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Rohan Kopfler is a man following his own path. From high school teacher to entrepreneur, hear how he made his mark in his industry doing it his way. As the owner of East Coast Kayaking, Rohan got started by purchasing an existing business rather than starting from scratch. We discuss how he has expanded his business by creating additional revenue s…
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07. Core Values: the foundation of your brand and business
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18:11
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The concept of values is as old as Greek philosophy but we are not talking about right and wrong. More the core areas of life that determine how we spend our time, money and energy. There are seven that we explore and how they influence the choice of customers we engage and business we operate to be truly fulfilled.…
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06. Learn to pose in front of a camera from a Russian model and entrepreneur
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1:02:33
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Yana Martens has combined her Judo teaching skills and modelling experience to create a business on her terms. She understands both sides of the camera and now helps photographers and those in front of the camera to get the images they want in her Posing People Workshops and mentoring. It is said you only have 4-8 seconds to make a first impression…
Taruni Falconer created her own business from a young age and has travelled the world doing what she loves. During our conversation we explore the ups and downs of entrepreneurship and business ownership. We discussed the importance of self awareness and learning leadership through the living and working with discomfort until you are comfortable. W…
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04. From Brick laying to being an entrepreneur
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38:52
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Today I talk with Hank Vander Zee who has been a bricklayer for 20 years but is now transforming his life with a new business, Exclusive Entrepreneurs. He is helping people to grow a business through their thoughts and ideas, rather than their hands and labour. Hank talks about the pitfalls of having a business in the construction industry and what…
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03. Juggling entrepreneurship and a day job, how to do it in style
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If you had an opportunity to return to corporate life would you? What if you were able to combine the training and mentoring opportunities that come with a corporate role, with the satisfaction of running your own successful business? In this episode Jacquie Pretty from Grammar Factory joins me to talk all about what led her to set up her business …
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02. From Big Blue to Family time - how Carol made the jump
40:39
40:39
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Have you considered leaving the corporate world and starting your own business? Waving goodbye to a secure corporate role to follow your passion can, initially, seem daunting but the potential rewards can be life changing. In this episode I’m joined by Carol Benton of Words2Win to talk about what motivated her to leave her own corporate job to beco…
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01. The journey from corporate to building your own startup business with Andrew Ford
1:08:55
1:08:55
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In this, the first episode of the Build Your Own Business Show, the tables are turned and Belinda Coomes, my podcast producer, puts me in the hot seat. We talk all about my background, my values, my own business and what drives me. Belinda and I discuss my escape from corporate life and how I turned my skills, knowledge and expertise in digital, ma…
