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The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendat ...
 
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Timestamps: 2:24 - Gianluca's international background 4:42 - Gregory's academic background 8:08 - Having 8 co-founders 11:47 - The robotics market 27:15 - Getting support as a startup About Gianluca Cesari, Gregory Hitz and Sevensense Robotics Gregory Hitz and Gianluca Cesari are two of the 8 co-founders of Sevensense Robotics, as well as CEO and …
 
Timestamps: 1:49 - From ETH Researcher to startup founder 9:00 - Winning Investor's Choice 10:35 - Clean tech competitors 12:43 - Having a hard time with sales 17:55 - Moving from India to Europe at 19 About Sreenath Bolisetty and Blue Act Technologies Sreenath Bolisetty is the co-founder and CEO of BluAct Technologies, an ETH spin-off which provid…
 
Timestamps: 4:18 - Why is culture so important? 16:17 - How to establish a culture 21:39 - Hiring the right people for your culture 37:45 - When employees leave 41:53 - Rapid fire questions The Episode in 60 seconds Getting company culture right. Common mistakes around company culture - Underestimating its importance: Your company vision makes sure…
 
Timestamps: 1:46 - Developing the next generation of solar modules 7:29 - Does winning awards help a startup? 8:56 - Fierce competition from China 12:03 - The non-liberalized energy market in Switzerland 14:32 - What will 2021 bring? About Laurent Coulot and Insolight Laurent Coulot is the co-founder and CEO of Insolight, a photovoltaic startup. La…
 
Timestamps: 2:34 - Why study law and not business? 18:06 - Can you work on a startup part-time? 34:46 - Being motivated by challenges. 48:31 - Having a big client not renew the contract 59:58 - Companies asking for discounts About Tobias Häckermann and Sherpany Tobias Häckermann is the co-founder and CEO of Sherpany, a provider of meeting managemen…
 
Timestamps: 2:00 - Why start your own company? 7:29 - Winning Investor's Choice at Energy Startup Day 12:15 - How to stand out from competition 28:24 - Closing a funding round 33:23 - Choosing between Germany, Switzerland and Austria About Liliane Ableitner and Exnaton Liliane Ableitner is the co-founder and CEO of Exnaton, a software provider for …
 
Timestamps: 2:11 - Typical pivoting mistakes 5:41 - Finding the right customer 15:32 - Generating your first revenue 18:49 - Maximizing growth 25:19 - Product-market fit The episode in 60 seconds Pivoting your business idea to success. Mistakes to avoid - Waiting too long to pivot because you have gotten emotionally attached to the solution or some…
 
Timestamps: 2:18 - Being André Borschberg's son 15:45 - The market for voice AI 21:08 - A co-founder leaves the company 26:52 - How to look for advisors 32:59 - Having offices in several countries About Teo Borschberg and OTO.ai Teo Borschberg is the co-founder and CEO of oto.ai, an AI-powered voice intelligence solution. Teo started his entreprene…
 
Timestamps: 1:39 - The START Lausanne 6:07 - The team 9:25 - The Covid challenge 11:58 - The resources of the Romandy ecosystem 15:09 - What's next for Tatiana? About Tatiana Cogne and START Lausanne Tatiana Cogne is the President of START Lausanne and Head of Communication at Swiss Solar Boat. Tatiana joined START in 2019 as an event organizer, af…
 
Timestamps: 1:26 - From Milano to Zurich 9:08 - The problem with the inspection of inaccessible areas 17:13 - Getting business know-how for your all-tech team 20:56 - New drones in town 32:44 - Preparing for the future About Mina Kamel and Voliro Mina Kamel is the co-founder and CEO of Voliro, a producer of robotic drones for inspection and light m…
 
Timestamps: 1:29 - Why create an AI startup? 9:00 - Having a great team 10:33 - Combining vision with short-term strategy 16:57 - Creating a company narrative 19:07 - Tips for students today Biography: Aldo Podestà is the founder and CEO of L2F, the company behind the platform Giotto.ai, which builds and hosts high performance machine learning appl…
 
Timestamps: 2:19 - Why doesn't Europe get employee participation plans right? 7:04 - How much equity should you give your employees? 16:26 - How to communicate stock option plans to your team 23:35 - The politics of stock option plans 27:53 - Rapid fire questions Episode in 60 seconds Getting employee participation plans right. Why participation pl…
 
Timestamps 1:21 - Motivation for starting your own business 4:24 - Rocking with your friends 7:46 - Struggling with team management 10:54 - What is the Swiss Romandy ecosystem doing well? 16:07 - More about Sébastien Biography Sébastien Jaffaux is the founder and CTO of the Swiss Solar Boat Association, a project created by engineering students fro…
 
Timestamps: 2:37 - From studying physics to becoming an entrepreneur 9:55 - Splitting roles 18:01 - The initial idea for Ledgy 22:10 - Finding your first clients 30:12 - Dealing with American competitors Biography: Yoko Spirig is the co-founder and CEO of Ledgy, an equity management company for startups and high growth companies. Yoko studied Physi…
 
Timestamps: 1:34 - The reason behind Tech For Impact 7:20 - Who's the target student? 11:51 - Milestones so far 17:40 - Toughest challenge 25:56 - More about Alessandra About Alessandra and Tech4Impact Alessandra Rojas is the manager of the EPFL Changemakers program, an incubator program which is part of the EPFL’s Tech4Impact initiative for accele…
 
Timestamps: 7:35 - Reasons for leaving the corporate world 16:19 - Finding the right problem to solve 23:11 - Do solo founders work? 38:09 - Dealing with rejection 46:07 - The scalability issue Biography: Luiza Dobre is the founder and CEO of Komed Health, a healthcare communications platform. She started Komed Health in 2016, after a long time toy…
 
Timestamps: 1:22 - Starting a student project 8:32 - The team behind sun'n'go 16:15 - Tips for making remote teams work 17:34 - Advice for future entrepreneurs 22:07 - The French-speaking Swiss startup scene About Anaïs and Sun'n'go Anaïs Matthey-Junod obtained a BA in Environmental Science and Engineering and an MA in Energy Management and Sustain…
 
Timestamps:2:30 - Meeting future co-founders9:19 - Deciding to go up against Nike and Adidas21:35 - Finding a business partner47:14 - Dealing with competition49:47 - InvestorsBiography:Caspar Coppetti is co-founder of On, one of the world’s fastest growing sports brands. Caspar started On together with his two co-founders Olivier Bernhard and David…
 
Timestamps: 10:22 - Understanding your clients (needle question) 14:55 - Getting your customers to use your product more often 17:00 - Achieving negative churns, incentivizing referrals 24:51 - The best lifetime value vs customer acquisition costs ratio 36:53 - When to pull the plug on a certain channel The Episode in 60 Seconds How to find, optimi…
 
Timestamps: 12:56 - Turning a company tool into a product 25:00 - Developing a brand with 25 other people 34:53 - Dealing with the complexity of a growing company 43:23 - Being laughed at by more traditional companies 56:38 - Finding work-life balance Biography: Jeremias Meier is the co-founder and managing director of Bexio, a company offering Saa…
 
Timestamps: 5:11 - Getting fired 18:42 - The business model behind vertical farming 22:19 - Having to change your founding team 32:40 - Having an employee steal data from you 37:17 - The ETH Entrepreneur Club Biography Mark Essam is the co-founder of YASAI, a vertical farming startup and ETH spin-off. The idea to pursue vertical farming originated …
 
Timestamps: 3:54 - Most relevant digital marketing channels 13:50 - How do you know you're on the right track? 19:33 - Talking budget 31:15 - When should you switch to an offline marketing channel? 38:41 - Best tool setup Biography: Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital m…
 
Timestamps: 8:03 - When to expand to Asia 17:54 - Knowing how to change your mentality 19:21 - Will English take you far? 28:26 - What can Europe learn from Asia? 30:25 - What can Asia learn from Europe? The Episode in 60 seconds Why expand your business to Asia - Asian markets are growing rapidly, with a strong increase in purchasing power. - Asia…
 
Timestamps: 2:25 - Turning a translation company into a profit center 15:21 - Finding your core values 19:48 - Dealing with employees who don't fit your culture 25:13 - Going international 46:34 - Working with investors Biography: Doris Albisser is the founder and executive Chairwoman of Evaluglobe AG. Through Evaluglobe, she focuses on board manda…
 
Timestamps: 0:55 - Common mistakes with bootstrapping 2:40 - What's the right channel for you? 12:43 - Offline vs online ads 17:12 - Green Friday sale 24:13 - Scaling your social media presence The Episode in 60 Seconds: Bootstrapping your marketing from scratch The first commandment of bootstrapping: do it yourself. Don’t pay agencies or lawyers f…
 
Timestamps: 6:01 - Wie die Eisenbahnfrage die Schweiz für immer verändert hat 30:53 - Wer ist Alfred Escher als Mensch? 48:03 - Wie Escher mit Verlust klargekommen ist 59:42 - Umgang mit Krankheit 1:24:48 - Hat Alfred Escher ein tragisches Ende gefunden? Biographies: Joseph Jung Joseph Jung is a historian, consultant and the author of one of the mo…
 
Timestamps: 5:40 - Why go through college? 10:08 - Going from idea to execution 21:15 - Building a startup part-time 35:33 - Building a community behind a brand 48:54 - Turning investors down Biography: Nicholas Hänny is the co-founder and CEO of Nikin, a sustainable fashion startup. Nicholas started Nikin in 2016 together with his childhood friend…
 
Timestamps: 4:00 - Hiring the best people 23:28 - The management team 28:02 - Dealing with investors 41:04 - Being Chief Culture Officer 45:04 - Are great CEOs born or made? Biography: Phil Lojacono is the co-founder and CEO of Advanon, one of Switzerland’s formerly fastest growing fintech startups. Advanon offers a platform for SMEs to bidge long …
 
Timestamps: 0:58 - Starting a company with your significant other 2:08 - How to evaluate the potential of a founding team 7:55 - Added pressure to your relationship 17:10 - Splitting roles 21:14 - Challenging situations The episode in 60 seconds: Starting a business with your significant other can be a rewarding experience. In this episode, Dorina …
 
Timestamps: 1:27 - Becoming an entrepreneur after an impressive student CV 8:48 - Discovering the vet market 19:47 - Convincing investors about your hardware tech 25:45 - Winning American clients remotely 31:19 - The trickiness of raising Swiss funds Biography Dr. Dorina Thiess is the CEO and co-founder of Piavita AG, a medtech startup that develop…
 
Timestamps: 0:55 - Branding mistakes Swiss startups make repeatedly 5:56 - Building a brand as a group 10:02 - Steps to creating a strong brand 15:03 - Target client vs your personal startup story 20:14 - Rapid fire questions The Episode in 60 Seconds: Getting inspired for your brand - Building a recognizable brand is like building a character - it…
 
Timestamps: 2:57 - Splitting roles between 5 co-founders 10:05 - Testing the market 19:24 - Having net promoter score as your main KPI 25:40 - Disrupting the market and facing opponents 35:31 - Starting to hire people full-time Biography: Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together …
 
Timestamps: 1:48 - What can I do on my own and where do I need professional finance advice? 2:55 - What are the best tools to manage your finances? 5:00 - What's the best business credit card out there? 7:20 - Can I use my Swiss bank account to accept international payments? 8:56 - Managing international payments 10:51 - How does the Swiss tax syst…
 
Timestamps: 2:11 - What mistakes do Swiss companies make when it comes to Gen Z? 6:19 - Aligning company goals with Gen Z's activist streak 19:13 - Leading people older than you 22:44 - Which social media platforms are currently relevant? 31:00 - How to sell to Gen Z The Episode In 60 Seconds: What is Generation Z? Young people born between 1995 - …
 
Timestamps: 1:13 - Becoming an actress at 14 11:40 - Not going to university 14:45 - Launching your own project 15:40 - Sneaking into fashion shows 27:57 - Starting a company with your romantic partner Biography: Yaël Meier is an actress, journalist and the co-founder of Zeam, an agency helping companies leverage Generation Z. At the age of 14, Yaë…
 
Timestamps: 1:07 - Bitcoin and entrepreneurship 8:57 - Biggest milestones so far 15:53 - Having a hard time with fundraising About Julian and Relai: Julian Liniger is the co-founder and CEO of Relai, a startup aiming to empower everyone to invest in Bitcoin. Julian was an early crypto currency aficionado and the go-to person for his friends for any…
 
Timestamps: 2:05 - What's the difference between fundraising for growth vs seed financing? 10:01 - How to find the right investors 17:31 - Negotiating with investors 21:28 - What kills a fundraising process? 27:54 - How much money should you raise? Biography: Verena Kaiser served as the Head of Direct Investment at UBS before becoming Chief of Staf…
 
Timestamps: 1:03 - Starting a marine tech startup 6:01 - Is the Swiss marine tech market big enough for Clickahoy? 7:55 - Competing with Americans About Christian and clickahoy: Christian Fehr is the CEO and co-founder of clickahoy, a Swiss marine-tech startup. The founding team behind clickahoy is the same as for ship-ahoy.ch, the boat sharing pla…
 
Timestamps: 0:45 - What mistakes do Swiss startups make repeatedly when it comes to bootstrapping? 14:20 - Boostrapping and growing fast 17:43 - Constant AB testing 25:48 - Building a solid user base 32:45 - Organic traffic & relying on Google The Episode in 60 seconds: Considerations when deciding whether to bootstrap: Bootstrapping is a long term…
 
Timestamps: 7:16 - Competition 8:51 - Should you get a patent? 11:24 - What should you fundraise for? About Ketevani and Logmind: Ketevani Zaridze is the CEO and Founder of Logmind, an AI-accelerated log data analytics platform. Originally from Georgia, she got her Masters in Computer Science from EPFL in Switzerland. After gaining work experience …
 
Timestamps: 1:23 - Studying economics and engineering 10:16 - Starting a company at 16 19:09 - Why move from the startup world to corporate? 52:52 - Jumping around from company to company 1:10:13 - Burnout and company responsibility Biography Dennis Just is the CEO of smallPDF, a SaaS company which offers all-in-one easy-to-use online PDF tools suc…
 
Timestamps: 0:48 - Why start your own company? 10:35 - What are they fundraising for? 11:55 - Tackling sales About Martin and Turicode: Martin Keller is the co-founder and CEO of turicode, a machine learning based document extraction solution. The company bootstrapped to CHF 1m in revenue. Their technology, MINT.extract, works to extract informatio…
 
Timestamps: 2:05 - Why do startups need a pricing strategy? 7:55 - Recurring revenue vs One-time fees 18:40 - How the buyer persona influences pricing 32:28 - Maximizing revenue 37:41 - Are discounts a good idea? Biography Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting platform for usability test users. Some of Reto’s previous…
 
Timestamps: 2:15 - What problem does Caressoma fix? 5:44 - Who uses Caressoma? 8:37 - What milestones has Caressoma recently achieved? About Sophia and Caressoma: Sophia Borowka is the CEO and co-founder of Caressoma, a startup providing ultrasound diagnostics for monitoring soft tissue injuries. Sophia is a physicist by training and has spent seve…
 
Timestamps: 4:34 - Where David met his co-founders 10:28 - How to sell to lawyers 15:41 - Does Legartis have competition? 16:35 - Finding the right talent 19:29- Why create a second office in Lisbon? Biography David Bloch is the CEO and co-founder of Legartis, a legal tech company which uses AI to help businesses with their legal needs. David is an…
 
Timestamps: 2:32 - What problem does UNISERS solve? 8:01 - What milestones has UNISERS reached so far? 9:25 - Does UNISERS have competitors? About Fabian and UNISERS Fabian Walter is the co-founder and CTO of UNISERS, an ETH spinoff specialized in automated analysis equipment for high-purity liquids used in semiconductor production. UNISERS emerged…
 
Timestamps: 2:06 - Why are sales so important? 5:20 - When should you start having your own sales team? 6:25 - What are the different stages of the B2B process? 7:42 - How do you find the right target client? 8:29 - Should you focus on one industry only? 11:52 - How to qualify leads 14:03 - Testing sales channels 18:19 - Speed up the selling proces…
 
Timestamps: 4:00 - What milestones has What To Label achieved? 4:47 - Internationalization 8:11 - Toughest challenges to overcome About Igor and What To Label Igor Susmelj is the co-founder of WhatToLabel, a Data Preparation Platform for Machine Learning. Together with his co-founder, Matthias Heller, they bring together the best of the tech and bu…
 
Timestamps: 1:43 - What common mistakes do Swiss companies make in the B2B sales area? 10:14 - How to get the contact details of future customers 18:49 - Is there such a thing as too many follow-ups with clients? 26:21 - Selling something before it even exists 37:06 - The best sales team set-up The Episode in 60 seconds The ABC of B2B sales First C…
 
Timestamps: 1:41 - Why start your own company? 6:35 - Winning over clients 15:48 - An young entrepreneur's summer jobs About Alex and Realbot Engineering Alex Tyropolis is a co-founder and CEO at Realbot Engineering, a startup offering robot technology for remote viewing of real estate. He co-founded the company after years of experience in the rea…
 
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