show episodes
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
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show series
 
I was recently interviewed by Nicole Cumberbatch on the Mamas Know Best _ We Got Something to Say podcast, and it was such a great conversation that I wanted to share it with you. I don’t usually share podcast interviews that I have so I thought it would be an interesting change. We talk about: “Balancing” career/business and other roles - wife, mo…
 
Have you thought about using video to grow your business but you’re too shy or you have no idea what to talk about on camera? After listening to today’s guest, you’re going to be sold on leveraging the power of video. I had the pleasure of speaking with Michelle Daides, award winning director/producer, CEO of a video production company and on-camer…
 
Have you thought about how faith can help your business? Do you feel like you have to keep it separate or hush hush? This guest is about to change your perception of combining faith with business. I have the pleasure of speaking with Lola Tomorrow, Visionary, Entrepreneur, Philanthropist and Founder of The Tomorrow Experience. Lola Tomorrow is the …
 
Are you curious about creating a product from scratch - actually create it with your own hands - and market it yourself? Makers, creators, artists, listen up! This next guest does it all from product formulation to marketing, selling and shipping. Today we welcome Jazmine Stinson, Holistic Nutritionist and Clinical Herbalist, and creator of Little …
 
Have you thought about creating a new invention but not sure what’s involved? This guest is going to blow your mind with his knowledge of the inventor world. Leslie Mann is an inventor, entrepreneur, photographer and has a fascinating story. He is a wealth of knowledge when it comes to inventions, retail and manufacturing. You’ll learn all about: T…
 
It's January - Human Trafficking Awareness Month. We’re taking a break from the product business focus and shifting gears for a good reason. Meet Pamela Bolado. Yes, she is an entrepreneur, but that isn’t the focus for today. She’s started a movement to help end human trafficking and she has managed to gain the support of influential women across t…
 
I’m excited to share this bonus episode where I speak with one of my course students, and wonderful client, Elle Milaras. We talk about her journey in developing her product and brand and her experience in my course, the Product Pathway. We cover The importance of validating your ideas through concept testing Researching suppliers and refining your…
 
You may have thought about launching a product but you’re just not sure what to launch. In this episode, I share how to come up with a winning product idea through 5 main ways: Pick a problem to solve and brainstorm ways to solve it Interview your target market and discover their pain points Improve on an existing product or make yours different Lo…
 
We don’t talk enough about the fact that many of us are juggling business and motherhood. It’s certainly a jungle out there and you’re going to hear from the expert on mastering the motherhood jungle. In this episode, I chat with Tiana Fech, a Calgary mom of three kiddos (14, 12, and 9) who believes that motherhood truly takes a village and who val…
 
Happy New Year! Who else is pumped for 2021? This episode is my gift to you for 2021. It’s a very special episode where we reflect on 2020 and plan for 2021. If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021. I recently did a planning workshop for a group of entrepreneurs and I also go through this proc…
 
First of all, I wish you a Merry Christmas and a wonderful holiday with your family! Thank you for listening to this podcast and I'm so grateful that you find it helpful to your business! In this episode, you’ll hear from a new entrepreneur who has had a ton of success with her new launch. Autumn Garden is the founder of Little and Knotty, a Canadi…
 
Have you wondered if it is time to register your trademarks but you’re just not sure when is the right time and if it’s worth the investment? Do you know if your brand is even a candidate to be protected? In this episode, we speak with Cynthia Mason, lawyer and founder of Markably.ca, a company that makes brand protection accessible to entrepreneur…
 
Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more. In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marke…
 
“Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It’s the emotional connection and experience that someone makes with your brand. It’s making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it’s all con…
 
It is an honor and a privilege to introduce this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry. From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us. In this episode, you’ll learn: How Lia…
 
Last week, we had the cofounders of Skoki conscious kids apparel on the show. Along with the theme of sustainable fashion, in this interview, we speak with an expert on this topic as she not only founded and sold a sustainable clothing company, she also teaches this to other women. Shannon Lohr is the founder of Factory45, an online accelerator pro…
 
Ever thought about launching a fashion brand? You’ll love this episode! Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand led by 3 Toronto moms who are modernizing traditional children’s garments for today’s fashion forward families. In this ep…
 
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic. Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her compa…
 
It’s no secret that plastics are not only harming our oceans, but also our health. Dr. Jocelin McLeod is aiming to do something about this issue with her new social enterprise, Stainless Sea. Stainless Sea is a new business offering a line of high quality, colourful, safe, durable, and eco-friendly utensils (as plastic alternatives), made especiall…
 
Has this happened to you...you’re getting ready for work or an evening out and you’re struggling with putting on your bracelet. That clasp just won’t attach. You’re in a rush and you don’t really have time for this! It can be so frustrating! In this episode, Alson Brett, Founder and Inventor of Clasp Magic shares her journey to developing and launc…
 
Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate. Many of you have been asking if a subscription model is right for your product business. In this episode, we answer all of your questions including: How big of an opportunity is the subscription box market? What are the types of boxes that people buy? Why do people buy…
 
You name it….there’s a subscription box for that! With many subscription boxes marketed towards women, Heidi Avery, mom of teen girl, Sienna Ruby, could not find a subscription box tailored specifically to tween and teen girls. They discovered a gap in the market and the idea for Ruby Crate was born. A few months later, Heidi launched Ruby Crate, a…
 
Let me ask you a question - Have you or someone you know cut themselves in the kitchen recently grating or slicing food? In this episode, Lori Turk, Owner of April Ideas & Inventor of the SAFEGRATE™ kitchen gadget, shares with us her journey to developing and launching her product. SAFEGRATE™ is a kitchen tool that protects your fingers when gratin…
 
You’re about to create a video for social. You’ve got butterflies. You’ve done your hair, makeup and you’ve rehearsed your lines. You hit record and then … you forget what to say, stumble over your words and end up re-recording. You do this a few times before you just archive the video and pretend it ever happened because why would someone want to …
 
Last week, I spoke about having the right launch mindset. Along the same theme, this week, we are speaking about a healthy mindset for everyday life that will set you up for success in business, relationships and happiness. In this episode, Chris Swail, certified Health and Life Coach, speaks about the importance of mindset and tools that will take…
 
I’m not ready. It’s not perfect yet. I don’t know how. Sound familiar?These are all of the mindset struggles I went through while recently launching my first online course, The Product Pathway. And I’m sure these are similar struggles that you face while launching your product or business. I learned so many things about a healthy launch mindset wit…
 
Selling doesn’t have to suck. It can be simple, fun and effective when it’s done the right way. So many productpreneurs and business owners have a hard time wrapping their heads around the selling part of their business. But selling is FUNDAMENTAL to any business and it’s important to master that sooner than later. This is why this episode is so ne…
 
This is a quick episode to let you know that my new course, the Product Pathway, is launching next week and doors close this Saturday, August 22nd. Imagine that you already have a successful product business... You’ve launched that product that you’ve always dreamed about launching. Your business is booming and your customers rave about your produc…
 
Coming up with a product idea can be tricky. Even trickier is knowing if your idea will be successful. When you think of the fact that approximately 80% of new products fail, you want to make sure that your product is one of the 20%. It’s so important to do your homework before launching a new product to ensure that you’ll have a profitable venture…
 
“Do your homework, test your product out, just to make sure that this is something that people want, listen to the feedback, listen to what people say, and be patient because it’s going to take time.” - Jackie Kwitko, Founder, Fressy Bessie Foods Inc. In this episode, we interview Jackie Kwitko, founder of Fressy Bessie Foods Inc. Her company makes…
 
“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can dismantle it. You cannot dismantle what you cannot see. You cannot challenge what you do n…
 
I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’. Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its creation, from the idea, concept, finished product, and even finding grants and inv…
 
Building a magnetic brand requires intention. You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want. In this episode, we speak with Robyn Graham - brand marketing strategist, podcast host and photographer - about the importance of brand marketing. Her #1 …
 
Do you wish you had a solid marketing plan for your business? Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working? Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic? Do you wish you had a steady stream of customers for your products? If you answered ‘yes…
 
We have so many digital tools at our fingertips, but sometimes it can be overwhelming to know what to tackle first. In this episode, Astrid Sucipto, business strategist and digital marketing tech expert at Digital Pixie gives some simple tips to growing your product business through digital marketing. You’ll learn tips on: Setting up your product b…
 
If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media. In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on social media to grow their businesses. There are so many nuggets in this episode, inclu…
 
One thing that this global pandemic has given us is the most precious gift of TIME. Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent. In this episode, we talk about ways to use this time to make progress in our business so that we come back even s…
 
These are challenging times for all of us during this global pandemic while we struggle to adapt to our new way of life. Not only are we in a health and economic crisis, we are in an emotional crisis as well. In just a matter of weeks, our lives have changed and continue to change by the day. There is a sentiment that is common amongst all of us, o…
 
In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic physiotherapist who created the Kegel Release Curve. With 15 years of physiotherapy experien…
 
Imagine launching a product and having Walmart ask you to pitch to them in your first year of business...sounds too good to be true? Not for Kerry Roberts, co-founder of Everipe Smoothies. Everipe smoothies are made from organic freeze-dried superfoods, in a convenient single serve pouch that are ready to blend. In this episode, learn how Kerry and…
 
If you’ve ever wanted to launch a product but you’ve stopped yourself because you don’t know how, this is your episode! This is a how-to episode where Nicole walks you through the steps of product development - from coming up with an idea to launching. What you’ll learn in this episode: Steps from idea to launch: Ideation, Plan, Develop, Presell, P…
 
For the makers and artists out there, this episode is for you! Get inspired by a maker who started creating products from her kitchen and has expanded her business nationwide in just over two years. Our guest is Kristy Miller, founder of ‘The Scented Market’ – a candle company that uses natural, sustainably-sourced ingredients to produce a healthie…
 
It’s rare to meet a serial entrepreneur that has had success in all of the companies she’s launched. This person is Jackie Dinsmore. Jackie is a good friend of mine and someone I truly respect in business. We first met when our boys went to pre-school together. We have lots in common, including our love for business. Jackie is a lawyer turned seria…
 
Alicia Lyn and Megan Pembleton are sisters and entrepreneurs that are incredibly inspirational with not only their business but their ability to manage their full time work, self care and family lives. In 2017, Alicia and Megan, along with their mother, started BOMATERNITY. BOMATERNITY is a line of stylish and sporty nursing bras for moms. As soon …
 
In this Episode, Nicole talks about why she created this podcast and what you can expect to hear. This podcast is for female product-entrepreneurs (product-preneurs) who either have a product-based business or want to start one. Her goal is to provide inspiration, real-life stories, and practical tools and insights to these women. Why a podcast? 3 …
 
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