show episodes
 
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
 
IEE is the hit comedy panel show podcast from award-losing comedian Sam Wilkinson. Each episode guarantees a wealth of British comedy talent handing out at least one fact, one lesson and mulitple moments of hilarity. It’s ideal for fans, and detractors, of the BBC in general and Radio 4 in particular. Imagine if Radio 4 commissioned any old nonsense and didn’t mind about the swears and you’re on the right track. Or NPR if you're American, I suppose.
 
Thanks for subscribing to Unbelievable, we’re moving home, so if you want to continue receiving this podcast please update your feed URL to http://unbelievable.podbean.com/feed/, that’s http://unbelievable.podbean.com/feed/. 'Unbelievable?' engages in fundamental questions on Christianity with the intention to openly discuss different opinions between Christians and non-believers.
 
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show series
 
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode. If you're an account manager…
 
For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundra…
 
Some podcast episodes reach infamy because of the insightful content within. Some podcast episodes reach infamy because of the hilarious content. If this podcast reaches infamy it will be because it's the one that drove Sam Wilkinson to madness. IEE is hungry! Hungry for jokes! Hungry for facts! Hungry for a new Head Caterer! But which of our conte…
 
As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for…
 
Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken. He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better work. This is why his Shiny New O…
 
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth. We also talk about: · the importance of looking at your team's skill set to make sure everyone's sitting in t…
 
Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits …
 
IEE is back from its tiny hiatus! The employees are sick of their dull boring clothes so it's time to hire a costume designer to make everyone look all sparkly and nice and that. Three of the most fashionable comedians ever to grace a Zoom call are here to fill the job. But which of our candidates will be first to compliment Sam's cardigan? Which o…
 
Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. James Potter enlightens me on so many things I didn't realise about LinkedIn. We talk about: why it's useful to know who could be looking at your profile what typically holds business leade…
 
As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information. Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI. Listen to Amy describe how DraftLine use social lis…
 
Welcome to Episode 47. Have you ever wondered why sometimes you're just in flow at work? You're doing something you love, time seems to just stand still. And you feel like you could do this task for ages. And sometimes you're doing tasks that feel heavy, hard, difficult. And you look at someone else doing it and then think, why did why does that co…
 
It can't have escaped anyone's notice that Inform Educate Entertain can sound pretty rubbish at times. Luckily, three of the least-capable interviewees we've ever had on the show are here to sort that out. If they can operate a boom mic, so can anyone. But which of our candidates knows a surprising amount about space travel? Who has written a very …
 
Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of…
 
In his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on what he calls the new growth area of marketing: the digital universe. Sir Martin's Shiny New Object is the two worlds of advertising, specifically the…
 
Welcome to Episode 46, with Robert Solomon. He's the author of the must read book for anyone in agency account management, 'The Art of Client Service'. In this chat, we talked about: - why there are fewer account managers doing more with much less experience - why some people believe the account manager role is becoming extinct and what we both thi…
 
Kieran Foley heads up the Partnerships and Licensing department at Danone, headquartered in New York and looking after all major programmes the company runs with NBC Universal, Disney, the NFL, but also charities and more. His career covers exciting sports sponsorship programmes as well as the creation of a cricket league called the CPL T20 which i…
 
There's been too many accidents on set lately and not enough time spent filling out the accident book. Time to hire a new Head of Health and Safety before IEE gets sued! But which of our candidates knows the most about falling over? Why is the audio of a lower standard than normal? And what exactly is the deal with this week's podcast art? WARNING:…
 
Having worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more in sport betting, moving from sports to cereal and from digital to e-commerce. Joe's Shiny New Object may not be "shiny" or "new" to some but it's certa…
 
In his agency and brand marketing roles, Rory McEntee has continuously built a career around challenger brands, disruptive and unique campaigns. Now in charge of brand & marketing at Gymbox, Rory continues to put out daring and intriguing ads while searching for the next big thing in the future of marketing. His Shiny New Object is visual search, w…
 
Blasting about through time and space on a non-branded phone box has proven too much for the latest actor to play Generic Infinitely Regenerating Time Traveller Character, so it's time to scour some CVs and find a new candidate. But which of our candidates knows enough about feminism and the timestream? Who knows their classic silent cinema? And wh…
 
In his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" that include social purpose driven initiatives like a record company and a film production house that put forward talented individuals from less privile…
 
Inform, Educate, Entertain is back for series two! The whole place has long been lacking any kind of coherent direction, and that's why this week's episode is all about the search for a new director. But which guest can do the best shouty ACTION voice? How will Emma Crossland top off her hit Shakespeare trilogy? And what is Jack Vincent even learni…
 
The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously. Her Shiny New Object is direct mail and the way it can be used to target consumers and combine with other channels to create new and interesting campaigns with a different level of engage…
 
Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business. This is going to be particularly relevant …
 
Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key a…
 
Transcript: Jenny 00:03 Today, I'm delighted to introduce Nina Whittaker to the show. She's the Client Services Director for Stratton Craig and Stratton Craig is a copywriting, copywriting and content agency. And I had the pleasure of working with Nina and her team pretty recently. And I was particularly struck a by Nina's leadership style, and als…
 
Welcome to Episode 42. The first ever episode of this podcast went live on August the fifth 2020. So one year on almost to the day, and I'm reflecting on the privilege I've had of interviewing some of the most interesting and experienced people in the creative agency world. My goal as always, for you is to come away with helpful tips, ideas, golden…
 
Transcript: Jenny 00:02 So on today's episode, I'm really thrilled to have Phil Cookson with me. Phil is director of Creative Resource. He's also the cofounder of School of Thought, a not for profit organisation with the objective of helping to develop the creative sector in the north of England. So I'd love to dive into that bit, Phil, later. And …
 
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives. After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bi…
 
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio. David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and refreshing the brain, and thus markete…
 
Useful Resources: Zoe's Substack "Musings of a wandering mind" where you can read all her latest posts on fandoms and her piece on misogyny in the ad industry "Mad Men Furious Women". Coverage of Zoe's misogyny article: The Guardian The Independent YouTuber (mentioned during the podcast): Xanadu LinkedIn profile for YouTuber Cory Strassburger: http…
 
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively. His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for clients. In a data-driven world…
 
Transcript: In this episode, I'm going to share with you three key steps to leading a client meeting. One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. So this might be a presentation of your new ideas, or it could be campaign results, or even yo…
 
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.…
 
Transcript: Jenny 00:00 So I want to move on to the next theme, if that's okay, which particularly stood out for me, is all about the question around 'Are you sharing learnings from other clients?' So can you tell me the background to this question and some of your recommendations? Carey 00:15 Yeah. I mean, it's fascinating. Whenever there's uncert…
 
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake! Cicero's Shiny New Object is mobile - maybe not so new, but defin…
 
In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy. Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believes in always changing and evolving the way things are done. This is why his Shiny New Object is Loom - the…
 
Transcript: Jenny 00:03 So I'm absolutely thrilled to have Simon and Carey back from Relationship Audits. As many of the listeners are probably aware, as are the participants on my programmes, I'm a huge fan of relationship audits and what they've done. What they did for me when I was working at publicists, which was to come in, audit a relationshi…
 
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identitie…
 
Transcript: Jenny 00:03 So today, I'm really thrilled to have had the opportunity of speaking to both Steve Richards and Ryan O'Keeffe. Their agency is called Jago. And it's all about personal branding, they're B Corp as well, which I would love to ask them about as well. But today, the reason I've invited them on is, A. I don't know a lot about pe…
 
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, whi…
 
Transcript: Jenny 00:03 So on today's episode, I'm delighted to talk to my good friend Ceylan Boyce. The reason I've invited J onto the show is that a lot of people have been contacting me recently to ask me about 'brief' writing. Now, it's a really fundamental part of an account manager's role is to write a really good brief. And because J has a h…
 
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. List…
 
Transcript: Account managers tell me that their day to day contact at the client side is too junior. And they really need to be speaking to more senior people at the client side in order to get any decisions made about expansion of the account. So I want to break it down and talk through some ideas for you. And I've got five ideas for how you can n…
 
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episo…
 
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subje…
 
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAV…
 
Transcript: Jenny 00:00 So I am delighted that Dr. Mark Goulston has decided to join me again, I'm absolutely thrilled to have him on the show. I had such a great response from the last interview. So I'm really excited about diving into this one. So a little bit of background on Mark. Dr. Mark Goulston was a UCLA professor of psychiatry for over 25…
 
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as techn…
 
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