show episodes
 
NEW EPISODES EVERY TUESDAY – “How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, an ecommerce industry insider and Shopify Partner. The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. Tom is also the CEO of BRND Labs (a Shopify agency), and a guy a tad obsessed with hacking growth & reducing inefficiency in life. The slightly longer story? Tom went from being the son of an incredibly successful multi-millionaire to homeless living with his mother and 2 siblings in the single room of a B&B, to the proud owner of Posted Protein, do ...
 
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show series
 
How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lays out his practical and repeatable approach to building legitimate high-ticket dropshipping businesses all while breaking through limiting beliefs and mindsets. Show Links the3dprinterguy.com empirefl…
 
In 2004, Andy Humphrey took the $108 he'd saved and turned it into $10,000 profit in 6 months selling Christmas lights on SuperTwinkle.com while working full-time as a distributor account manager. Fast forward >> today he sell millions online tactfully optimizing SprinklerSupplyStore.com and blazing trails with wholesale distributors. Along the way…
 
How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,000 watch bands starting from a dorm room in Texas. Our guest today is Braxton Manley, founder of Braxley Bands, a lifestyle brand combining style and function to make insanely comfortable Apple Watch b…
 
Good SEO and content strategy can help ecommerce store owners be less reliant on paid traffic. Do you rely on paid ads to get traffic? What happens if you get banned from running ads or traffic dries up? That's exactly what happened to today's guest. Without Facebook and Google ads to generate traffic, he had to figure out an SEO strategy to replac…
 
Jonathon and Maria Denholm have invented a new way for teachers to manage their classrooms with an adorable product they call Your Teacher's Pet Creature. In this episode, Jonathon shares their journey going from "having no clue what I was doing" to running a 6-figure Shopify store with a completely new product alongside his wife, all while jugglin…
 
According to Shopify sales data, "merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020." Now we have to get all that product delivered. In 2020, that was a problem. Is it an issue this year? C…
 
In today's show, CROSSNET co-founder & CMO Chris Meade tells us how he bootstrapped the world’s first four way volleyball game into a 8 figure business in 4 years. CROSSNET is sold in over 2,500+ retail stores, has been played in 10,000 schools, and has even aired on ESPN. In this episode, Chris is candid about his journey, and lays out the struggl…
 
In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your sh…
 
Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man. He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding s…
 
This episode is also available on YouTube: https://youtu.be/2O8th50rMbM If you advertise on Facebook (or other ad platforms) you need to understand Media Efficiency Ratio (MER) vs. Return on Ad Spend (ROAS) and how to think about advertising incrementally. Why Facebook Ads reporting on ROAS is broken. If you’re pulling back on Facebook ads as a res…
 
Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework. At Shopify Unite 2021 last summer, Tobi Lütke demo'd a new quick-start toolkit for store development called Hydrogen. It looked cool, seeing Tobi demo it made me want it, but truthfully I didn't understand it. Should I have FOM…
 
In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers." Show Links Bloomberg: 2021 Gift Cards Expected to Surge Amid Shortages Book: The New Abnormal The Econo…
 
Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand. Show Links Smart Holiday Bootcamp Zipify Pages Smart Marketer Boom Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". Try Bold Product Upsell, free trial Save 20% on…
 
In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools. Show Links Double Your WDW Holiday Email Guide Never miss an episode Subscribe …
 
We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns. You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season. Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and ou…
 
Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue. We learn: Dialing in messaging for 2021 Improving deliverability (to offset lowered open rates) Why testing your offers is your biggest opport…
 
In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless. Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory an…
 
In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was nothing compared to this. Why are limits on toilet paper back in stores? How many container ships are sitting in the water outside of Long Beach right now? Why does Amazon want to legalize weed? Turns ou…
 
This episode is for you if... You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider. OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode. Lots of industry analysis and …
 
In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt. As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic. Prior to Givz, Andrew was tre…
 
For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey. Questions like... What's better: Free Gift with Purchase or flat discount rates? Do you buy extra inventory or clear out distressed inventory? What's Plan B …
 
On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun. Show Links Shogun Frontend NOMAD - 15% off full priced and in stock gear on nomadgoods.com with co…
 
If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize? In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed. Sponsors Free 30-day trial of Zipify OCU - (To get an u…
 
Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data. As more and more Shopify businesses drill into making data driven decisions having the proper foundation is imperative. I have Rich Hannah from RHUX analytics here. One of our mutual clients has been working with him a…
 
Kurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Domino's self-driving cars to Walmart’s plan to be fully self-checkout by the end of 2021, to virtual fitting rooms debuting at a time when a lot of Americans really just want to get back into the mall (you…
 
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