show episodes
 
The future is words. More businesses are investing in high quality UX writers and content strategists. Apple, Uber, Shopify, Spotify, Amazon...the list goes on. "UX Writer" is now one of the hottest jobs in tech - and around the world, too. Why? They realise writers embedded in design crews are the great differentiator. This podcast is all about those writers - who they are, where they come from, what they do...and why the work they do is so important. You've heard all about the stories of b ...
 
Being a great UX designer begins and ends with being a great human. Ever since I can remember, I’ve been fascinated by superheroes. Early on, it was their amazing superpowers that drew me in. As I grew older, it was the realization of a very tangible connection between us and them. Superheroes typically possess a strong moral code, including a willingness to risk one’s own safety in the service of good without expectation of reward. Even though they still fall and fail often, they always get ...
 
Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the dig ...
 
Hello and welcome to making UX work; I’m Joe Natoli. Our focus here is on folks like you doing the tough, often unglamorous UX work in the real world. My guests will share their struggles, their successes, and their journey to and through the trenches of product design, development, and of course, user experience. Before we get into it, I’d like to give a shout out to our sponsor, Stache Studio — a streetwear clothing brand focusing on quality products with a positive message, inspired by th ...
 
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show series
 
Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how ma…
 
We move so fast here on the show, that we often don’t have the time to look back and reflect. This big bets series reminded us of one of my favorite podcast interviews with Sahil Lavingia, Founder of Gumroad and Funder of shl.vc. He joined the show in August of 2019, to share the story of bringing his company Gumroad back from the brink of failure,…
 
Last June, we did a series on product-led growth because it’s still a pretty ambiguous and misunderstood term. While we sought to define it better, it’s still a topic on many companies' minds, specifically around how to structure your team. Blake Bartlett, Partner at OpenView, and Kyle Lacy, CMO at Lessonly, discuss the impact PLG has on an organiz…
 
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt …
 
When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia. With his robust background in advertising, Ray’s a perfec…
 
We can all agree on one thing: 2020 shook everything up. As a result, we see people and companies making big bets across the board, both professionally and personally. Kelly Watkins bet on leaving her role as the VP of Marketing at Slack to take on the role of CEO at Abstract. In her new role, she’s taking another bet moving from design outputs to …
 
Last month, I spoke wth Chris Baty from Figma - and we talked about how Figma is helping UX writers enter the design process. This month we continue that conversation with the creator of a copy management system. Jasper Platz is NOT a UX writer or content designer. He says that straight up. However, he quickly discovered a love for content design w…
 
SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when t…
 
Join the UD Email List at userdefenders.com/join through March 2021 and enter to win a free signed copy of Steve Bromley's new book, "How to be a Games User Researcher"! Steve Bromley shows us how to level up our user research skills. He illuminates the path to getting started as a Games User Researcher. He inspires us to use our user research supe…
 
You can grow a profitable company while prioritizing people. Sometimes that means killing off a product. At least that’s what Natalie Nagele, Co-founder and CEO of Wildbit, believes. And for the past 20 years of building products, this bet made early on remains true. Wildbit is behind popular products, like Beanstalk and Postmark. In this conversat…
 
We all know the adage, “go big or go home.” The same rings true in the product world, where it’s full of big bets. What bets were made? How were they decided? What turns some products into household names while others fail? That’s what our Big Bets in Product series will cover. You’re going to hear from product leaders from well-known brands like H…
 
Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to co…
 
What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen. On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middlema…
 
What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audie…
 
Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision. The wrap-up episode pulls out key ta…
 
Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on…
 
How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the …
 
Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on. From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’…
 
Jessica Gaddis motivates us to realize that we belong here. Not only in the field of design, but in this often painful and perplexing world we call home. Why? Because somewhere, sometime, somehow...someone needs us. She inspires us to find our community because they’re already out there, searching for us and waiting for us to connect with them and …
 
Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product? In The Minute, Christian invites Meghan Pfeifer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.…
 
The most likely outcome when launching a startup is failure. How do you know when to try anyway? For Dennis Mortensen, CEO and Founder of x.ai, it’s not the data. It’s not the idea. It’s the pain you’re solving for that will allow you to propel forward, even when the statistics are stacked against you. As the How to Use Data series continues, he pr…
 
Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing…
 
One of the biggest challenges for UX writers is figuring out how to embed themselves within the design process. Tools like Figma are making that easier. After all, being able to edit a design without any specific software makes it harder not to give writers access. Which means it’s easier for us to do our job. Chris Baty is the Principal UX Writer …
 
Rarely will a person have experienced almost every role in the product life cycle, but this isn’t the case for this featured guest. In this episode of The Minute, Anna and Christian revisit one of their most unique conversations with entrepreneur and investor Ade Olonoh. When it comes to product, Ade has seen it all from building, overseeing, and i…
 
Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product? “You can validate bad ideas done well, but you can't really tell whether the idea itself was good without research.” Christain Beck In the conversation with Marieke McCloskey, Lead UX Researcher at Humu, we brea…
 
In this episode, Anna and Christian revisit one of their first episodes with Kyle Lacy, now Chief Marketing Officer for Lessonly. At the time of this recording, he was the VP of Marketing, and he shared how Lessonly’s now pervasive brand came to be. In today’s The Minute episode, you’ll hear their conversation discussing the role brand played in Le…
 
On this episode of Better Product, Christian and Anna are joined by Kat Kennedy, Chief Experience Officer at Degreed, a learning experience platform that provides a better, smarter, faster way to develop and share your team's skills. As the conversation unfolds, Kat explains why you have to be intentional about what you’re trying to solve and how l…
 
Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by show…
 
If you’re in the product world, the name Marty Cagan is most likely one you’re familiar with. He’s a pioneer, a leader, and author of INSPIRED. We had him on the show in 2019 and he had a lot to say about product culture, which left Anna and Christian with a lot to talk about right after his interview. In this Minute episode you’ll hear their conve…
 
Today’s episode is a little different because instead of revisiting the past, we want to highlight something coming up that our listeners might want to know more about. Today, Tina Hafer of Innovatemap joins Better Product to talk about the upcoming webinar she’s hosting on January 26. The topic is a foundational aspect of product marketing: produc…
 
What we’ve set out to discuss in our newest series is the real power of data. The issue in today’s world isn’t access to data - rather - it’s this feeling of “more is more.” Yet, the power of data doesn’t come from more. It comes from being able to tell a story with it. The reality of data is that most people collect it but don’t know what to do wi…
 
What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content. In this episode of Better Product LAUNCH, Christian sits down with Tim Salau, CEO and Co-Founder of Guide, for a conversation about why work matters, and the importance of exercising more control over our ca…
 
For this first episode of Season 3, I'm breaking my "no rock stars" rule. Because although he would never describe or consider himself as such, Nick Finck is a rock star — in the absolute best sense of the word. For over 25 years, Nick has helped businesses build, grow, train, and support UX teams so they can focus on creating great products. And t…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption. Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-le…
 
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health solution for employers. As a collegiate athlete, Alyson noticed there were coaches available for everything from weight training to nutrition and other physical requirements, but none devoted to mental h…
 
The digital product space has been permanently affected by the events of this year. In what ways? In this episode, we’re diving deep into the changes that are likely to carry over into 2021. To wrap up this year, Community Manager Ellie McCandless joins this episode of Better Product ON to flip the script on hosts Christian and Anna. As Ellie asks …
 
Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAUNCH, she sits down with Anna to discuss how she went from a photo director to a startup founder. Kell’s fascination with personal ads and lesbian culture were the sparks inspiring her to create a socia…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Ariela Safira, Founder and CEO at Real, a venture-backed mental healthcare company based in New York City. Mental healthcare is full of negative stigma, and people often seek solutions after a traumatic event or as a last resort. For Ariela and her team, the mission is to no…
 
David Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMor…
 
Originally, the UX writing and content strategy community was meant to descend on Seattle for the Button conference. That didn’t happen (obviously). What happened instead was even better. It’s crazy that digital conferences haven’t been a thing until now, but COVID really thrust this one upon us. Today, I’m speaking with some fantastic UX writers a…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform for creators. Many platforms claim to build community, but most are just building an audience focused on the creator. With Circle, the focus is on the members and the interaction. As Andrew shares his…
 
Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s busines…
 
In this episode of Better Product LAUNCH, Christian and Anna sit down with the founder of Malomo, a shipment tracking platform helping e-commerce brands generate more revenue and loyalty by turning their shipment tracking experience into a marketing channel. As our first guest on the LAUNCH series, Yaw provides a rich perspective unearthing the mea…
 
Instead of only asking the designers to understand the ins and out of the business, when do we ask the business to understand design? In this episode, Alastair Simpson, VP of Design at Dropbox, points out that design leaders are also business leaders, noting what they need to understand about the company to secure a seat at the executive table. He …
 
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