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Best Weibo podcasts we could find (updated July 2020)
Best Weibo podcasts we could find
Updated July 2020
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In this weekly podcast I pull back the curtain on influencer marketing in China, speaking directly with top influencers, marketers and brands who share their experiences and reveal their strategies for success. On this podcast you will learn about: Weibo, WeChat, live-streaming, current trends, the growing popularity of short videos, how to go viral in China, influencers’ experiences working with brands, how to work with influencers, the cost of influencer marketing, influencers and ecommerc ...
 
GlobalRencai是一个面向今日全球华人才俊而设、解答现代生活之种种问题的建设性博客。这是一个双语博客。博客作者陈愉,是一位美籍华人,曾任洛杉矶副市长,现为全球化公司提供猎头服务。这个播客是陈愉每周更新博客的英文朗读。欢迎访问及订阅博客:www.GlobalRencai.com.陈愉(Joy Chen)is a Chinese-American former Deputy Mayor of Los Angeles turned global corporate headhunter. Her blog, Global Rencai, provides advice for modern life and is widely read across China. Visit and subscribe at www.GlobalRencai.com (if needed,click ENGLISH).
 
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show series
 
This episode features Raz Gal-Or, founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform, it has garnered a following of 80 million through 30 channels and influencers. In March 2020, Raz’s company raised $5 million from …
 
In this episode, Michael Norris, research and strategy manager at AgencyChina, joins Lauren to discuss the growing intersection of luxury and gaming. Their topics include collaborations with virtual influencers, luxury brands creating their own games or gamifying the shopping experience, and brands creating product lines influenced by characters fr…
 
As content and movie creation continues to surge inside China, the need for more film industry professionals is now more pressing than ever. One role that lies at the center of creativity and technicality lies the score composer - the individual responsible for creation of music to accompany a film. On the podcast this week, film composers Liu Ye a…
 
On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest brand, Abby’s Choice (完子心选wánzǐ xīnxuǎn) — and the China Marketing Podcast attended! In today’s episode, hear Lauren's assistant, Kejie, share what she learned at the event and her experience visiting the…
 
This week, Lauren is introducing a new monthly series called The Pulse, where she will share her recent observations on the China marketing industry. Content will include the analysis of new social media platform features and trending topics, as well as the identification of WeChat Official Accounts or influencers that Lauren thinks are worth follo…
 
In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. This week, Aladin Farré welcomes Jonty Dixon (sports editor at Xinhua News), Wenjing Soong (sports consultant and agent)…
 
Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience. So, where does this growth come from? Top-earning brands have proven themselves to be savvy marke…
 
The Harvard Business Review found that acquiring a new customer is five to 25 times more expensive than retaining an existing one and that increasing customer retention by 5% can increase profits from 25% to 95%. Bain found that returning customers spend 67% more than new customers. And Temkin found that loyal customers are five times as likely to …
 
Once Chinese companies rise to the top of the domestic market, another challenge emerges: publicly listing on one of the major U.S. stock exchanges. Among the more recent listings, there is Bilibili and iQIYI for video, and Lizhi and Tencent Music for audio. Ross Warner (vice president of The Piacente Group) and Elliott Zaagman (co-host of the Chin…
 
This week’s episode is a must-listen for small and medium enterprises (SMEs) with limited marketing budgets that are looking to build their businesses in China. Rachel White, the chief marketing officer for LUÜNA Naturals, a social-impact period care company, shares how it has grown the brand in mainland China. Some of the key tactics that Rachel s…
 
Meet the short-video app Bilibili — a platform that brands know they should get on, but they are reluctant (or maybe too intimidated) to pull the trigger. Why is that? Its user culture is stronger than that of other Chinese social media and video-sharing platforms. Bilibili is where all the subcultures go, the anime, comic, and game nerds, the arti…
 
Intellectual property protection on copyrights is seen as being nearly nonexistent in China, but does that argument really hold water? What are the general positions of the Chinese government on international protection in the television and film industries? To answer these questions and more, Mathew Alderson (partner, Harris Bricken), Li Jianbin (…
 
John Dietz of BangBang Pictures has worked on over 30 movies in China, ranging from blockbuster films to micro-budget independent projects. He has seen the domestic visual effects (VFX) industry grow tremendously since moving to China in 2009, and works as a third party who handles top-to-bottom implementation of VFX for film projects. In this epis…
 
This week’s episode discusses once again China’s ecommerce livestreaming industry. As mentioned in episode 69, this industry has experienced massive growth due to COVID-19. In fact, leading ecommerce livestreaming platform Taobao Live reported that in early February, livestream sessions on the platform had increased by 110% year over year. Today, L…
 
Ecommerce livestreaming was already one of the biggest marketing and ecommerce trends of 2019. Thanks to the coronavirus, it has truly gone mainstream in China. Everywhere you turn, there is an announcement about some platform launching livestreaming or adding new livestreaming features. Top streamers on ecommerce platforms have become household na…
 
Today’s episode features an in-depth discussion on programmatic advertising in China with David Nottingham, the EU general manager at iPinYou, a digital advertising technology company and the largest demand-side platform in China. To kick off the conversation, David provides an overview of China’s programmatic ecosystem and how it is different from…
 
Tom Kruger is the Shanghai managing director of Chatly, a WeChat social CRM platform for global brands. In this interview, he explains why brands need to rethink their WeChat strategies and position WeChat as their core customer engagement hub in China. Many brands are still treating WeChat as the same platform it was several years ago. But in real…
 
For years, Chinese producers only had eyes for the “Hollywood model.” That is, big-budget projects and, hopefully, even bigger returns. After volatile times for the Chinese film industry, and events like the Fan Bingbing tax evasion scandal, producers realized that other business models can exist. To explore how this industry is changing, host Alad…
 
Are you thinking about entering the China market? Or are you currently trying to gain a foothold in China but are struggling? This episode with Josh Gardner, the CEO of Kung Fu Data, is sure to give you food for thought. Kung Fu Data helps international brands with China market entry and advisory, Tmall store activation and optimization, and daily …
 
This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses and startups to produce effective content and drive community engagement on WeChat. Olivia discusses how the role of WeChat articles has evolved and why formatting is extremely important, particularly for B2C brands. Later in t…
 
Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. Elijah Whaley, chief marketing officer at PARKLU, explains to Aladin Farré the reasons why this growing industry works so well in China and how, eventually…
 
Today’s conversation is with Dao Nguyen, the founder of ESSENZIA, a boutique marketing creative strategy agency that helps fragrance and cosmetics brands reach young Chinese consumers. Lauren and Dao dive deep into China’s rapidly growing fragrance market, which has changed dramatically over the past five years. In this episode, Dao gives an overvi…
 
In this episode of the China Marketing Podcast, Lauren and her guest discuss a topic that has never been talked about on this podcast before but is relevant for many listeners — how to manage a Chinese team, particularly a team in the marketing industry. The guest today is Elisa Harca, the CEO and co-founder of Red Ant Asia, a China marketing agenc…
 
China’s culture and entertainment industry is bracing for serious challenges amid the COVID-19 epidemic. This particularly applies to the film and tourism sectors, which are facing significant headwinds. Yet while people remain quarantined at home, short-video apps and the gaming sector are seeing massive traffic spikes. Terry Mieremet (an entrepre…
 
The rise of Chinese domestic brands is one of the defining business stories of the last decade. Listening to Mia Wang, the CEO of the popular Chinese women’s fitness apparel brand MAIA ACTIVE, it is easy to see why domestic brands are doing so well. This episode will be particularly useful for brands that are just entering the China market, as Mia …
 
With China on lockdown due to the COVID-19 epidemic, offline retail is nearly nonexistent and ecommerce has slowed, since logistics companies are unable to deliver goods. But industries such as gaming, health and fitness, and online education are booming. How should brands handle these complex times? What can they do to support consumers and set th…
 
Dalian Wanda Group, led by billionaire Wáng Jiànlín 王建林, invested heavily in China's movie industry over the past decade. In 2014, at the cost of $8 billion, Wanda Studios Qingdao was founded. This move was aimed at establishing a dynamic supply chain that would be able to facilitate the creation of entire films, from production to distribution. Af…
 
In 2019, male beauty and skincare was one of China's fastest-growing consumer product segments. In fact, data from Euromonitor shows that the Chinese male beauty market is growing at over double the global average (13.5 percent vs. 5.8 percent). In this episode, Lauren and her guest, Joyce Sheng, give an overview of the male beauty industry in Chin…
 
This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open the world to China, specializing in Chinese creative branding and marketing. In this episode, Lauren speaks with Arnold about what he sees as some of the biggest trends that could shake up the marketing industry this year in China. What t…
 
This episode features Ron Wardle, CEO of a multi-award winning China e-commerce trade partner and digital marketing services agency, who gives an inside look at one of China's biggest marketing trends — ecommerce livestreaming. While using livestreamed video to promote ecommerce has existed in China for several years, it really took off in 2019 dur…
 
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