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Agency Highway is a podcast for digital agencies who want to grow, earn more and work less. Episodes are a mix of quick wins, interviews with people who are doing amazing things, tools, tips and resources that will help you grow your agency and build the life that you want.
 
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If you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular. In this episode you’ll learn how to put a positive spin on imposter syndrome to grow as a person & leader. You’ll also hear about ho…
 
If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a foot-in-the-door to impress your clients before bringing t…
 
If you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns. You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients. Resources mentioned in the episode Social Status – s…
 
A virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees. Krista Miller has been helping people run profitable virtual summit…
 
Andy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen. Resources mentioned in the episode Postaga blog Backlinko Ahrefs …
 
Case studies can be instrumental in converting potential clients. In this interview, Anfernee Chansamooth from Simple Creative Marketing shares some brilliant tips for you to use case studies to your advantage. You’ll learn how to get them, how to write them and where to share them for maximum impact. Resources mentioned in the episode Anf’s Case S…
 
Steve Pockross from Verblio joins the show to discuss how agencies can outsource quality content for their agencies. Content can be very hard to outsource and still ensure great quality (things people actually want to read). The tips in this interview will help you fix that. Resources mentioned in the episode Verbio Website The Verbio Show – Podcas…
 
This year has forced a lot of change – and the ways you can pitch clients is one of them. Alex Price has switched his agency to virtual pitches. In the process, he’s learned that there are actually a lot of benefits to doing it this way. Here’s how you can win more pitches without leaving your house. Resources mentioned in the episode 93 Digital 93…
 
Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a much more efficient operation/ Resources mentioned in the episode ClickUp for agencies Connect with Gray …
 
Brent Weaver from UGURUS joins the show to share how you can get rich by owning your market. Choosing your niche is a bit like dating – you can try a few before having to commit and get married to it. We cover how to choose your niche without alienating your existing client base, how to build initial traction and when to pull the plug. Resources me…
 
When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you can become a better agency in the process. R…
 
Kelly Campell is a consultant who helps agency leaders transform their life and their agency. In this episode, you’ll learn how to develop your listening skills, how to improve your empathy and how to apply that to pitching your clients. Resources mentioned in the episode Website Connect with Kelly LinkedIn Twitter Instagram About Kelly Kelly Campb…
 
John Doherty from Credo joins the show to talk about agency lead generation. John has been involved with 125 million in closed leads for agencies over the last 5 years so he knows a thing or two. In this episode you’ll learn what most agencies are doing wrong, how to turn a lead into a qualified prospect and how Credo can help you generate more bus…
 
Sales is an area that many agencies struggle with. In this interview, Joey Gilkey from Sales Driven Agency shares how you can hire great salespeople to dramatically grow your agency. You’ll learn where to start, how to set up the processes and how much to pay salespeople. This was one of my favourite episodes to date. I learned a lot and I think yo…
 
Reporting isn’t a sexy topic, but it can make or break your business. Robert Patin consults with creative agencies to help them become more profitable while maintaining a great culture. In this episode, you’ll learn: What you should track How to get buy-in from your team How to build a dashboard Resources mentioned in the episode The Creative Indus…
 
You hear a lot of stories about people selling their agency and moving onto products. Dave Schneider has gone the other way. In this casual interview, you’ll learn why running an agency can be so attractive, the pros and cons and how Dave attracts clients for his agency. Resources mentioned in the episode Shorlist.io website Dave Schneider website …
 
This interview is a start-to-finish playbook on how to find and get on podcasts. There is a TON of benefit to going on podcasts for agency owners. They are a great source of leads, help you build relationships and are amazing for building your authority. Kai Davis shares the entire process – where to start, what to talk about, how to reach out to h…
 
You might know Yelp for their restaurant reviews… but did you know 50% of what they do is for OTHER verticals? This means there is a huge opportunity for you to help your clients generate more business from Yelp. On top of that, it’s another marketing channel for your own agency. Tune into this episode to learn how you can add more revenue to your …
 
This has to be one of my favorite interviews so far. Jonathan Stark shares some super actionable advice around value pricing – most importantly – how you can get started in the easiest way possible without risking your neck. Resources mentioned in the episode Jonathan’s proposal template Value pricing bootcamp (free) Connect with Jonathan Website A…
 
Do team meetings feel like a waste of time? Kimberly Lipari from Valet.io joins the show to explain how they’ve changed their team meetings to run much more efficiently. Resources mentioned in the episode Website – valet.io Connect with Kimberly LinkedIn Facebook Twitter About Kimberly My name is Kimberly Lipari and I live just outside of New Orlea…
 
Michael Wark from Bean Ninjas joins the show to talk numbers, profitability and team culture. There were a lot of nuggets in here including what numbers to track, how to get your cash flow in order and maintaining culture in a remote work environment. Resources mentioned in the episode Search console reporting dashboard Pricing websites Raising you…
 
Many agency portfolios end up as a dumping ground for previous projects. In this interview, Preston Lee from Millo.co describes how you can create a portfolio that prospects actually want to look at and that helps convert them to clients. Resources mentioned in the episode Honeybook post on optimizing your portfolio Related resources Check out our …
 
Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with. Resources mentioned in the episode Martin’…
 
Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit. Resources mentioned in the episode AudienceOps – blog content productized service ProcessKit Process…
 
Dan Englander from Sales Schema joins the show to talk about automated lead generation for digital agencies. If you’re thinking about outreach and are not sure how to make it work, or how to stand out from all the noise, this interview is for you. Resources mentioned in the episode Dan’s webinar on crisis prospecting The Law of Shitty Clickthroughs…
 
Pip Meecham creates organised goodness out of businesses that are a jumbled mess. This interview goes into some of the biggest mistakes people make when it comes to process, how you should look at improving your own processes and maybe even adding it as a service in your agency. Resources mentioned in the episode ProjectBox Facebook Group – Making …
 
Triple digits! This is a two-part episode. I invited 2 friends onto the show who have been helping agency owners in various Facebook communities for a long time – Nick Gulic & Corey Dodd. Part 1 flips the script and they interview me about how the podcast has helped our business, what has changed over the course of 100 episodes and where it’s going…
 
Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up. Resources mentioned in the episode Marcel’s …
 
The founder of BlogVault & Malcare, Ahskat Choudhary joins the show to talk WordPress security. If you’ve run an agency for a while, you’ll no doubt have had to clean up after some malicious code or dealt with websites getting hacked. In this chat, you’ll learn what you need to do to reduce the likelihood of this happening, how to detect it, and ho…
 
Say Gabriel from Anansi Content joins the show to talk process & SOPs. So many business owners resist creating processes because they don’t have the time, but Say’s strategies drastically simplify what you need to do. Even if you’ve already begun creating your processes, there is plenty of epic advice in this interview. Resources mentioned in the e…
 
This interview with Gina Horkey digs into two of the most important productivity strategies – managing your task list and email inbox. Given how much these two systems govern everything we do, there are usually huge opportunities for improvement. Resources mentioned in the episode Eisenhower Matrix Rocket Fuel Connect with Gina Facebook Twitter Pin…
 
Robey runs Bearded Friend, a small agency with a unique brand. This is a casual chat about leaning into the fact that you’re a small agency and why there’s no need to pretend you are bigger than you are. Resources mentioned in the episode Human to Human Marketing Why you should have a personal brand Website – Robey.one Website – Bearded Friend Conn…
 
When your customer’s expectations don’t align with what you deliver, things don’t end well. In this interview with Kieran Browning, you’ll learn several ways to make sure everyone is on the same page and avoid messy situations. Resources mentioned in the episode Kieran’s site Connect with Kieran LinkedIn About Kieran My whole career I have worked w…
 
This is one epic interview for digital and creative agency owners. Chris Williams lays out his system for closing high-ticket deals. There were so many nuggets in here – give it a listen to learn how you can make more money while working less. Resources mentioned in the episode Elite Agency Facebook Group Elite Agency Mastermind Connect with Chris …
 
Matt Barnett is Papa Bear from Bonjoro – an awesome tool that makes it super easy to send personalized video to people. You’ll learn about a bunch of different ways you can use video to get more business and create raving fans. Resources mentioned in the episode Superfans Fanocracy Connect with Matt Twitter About Matt “Originally a British Industri…
 
Victoria Walker joins the show to talk about how her agency thrives without even having a website. That may sound crazy, but once you hear how her clients find her, it makes perfect sense. Connect with Victoria Facebook Instagram About Victoria Victoria is a digital business strategist, transformational teacher and certified flow consultant helping…
 
A relaxed conversation with Nick Gulic about how and why he downsized from 7 person agency to just himself. We discuss how that’s resulted in more profit, less stress and Nick getting to work on what he actually enjoys. We also have a big chat about COVID-19 and how agencies can come out of these uncertain times on top. Resources mentioned in the e…
 
Sometimes it seems like it’s getting harder and harder to stand out as a digital agency. In this chat, Steve Gordon from Unstoppable CEO shares a strategy that has worked extremely well as a lead generation and conversion strategy. It also happens to be a strategy that many well-known marketers use, which should give you some confidence in its effe…
 
Candy Phelps from Bizzy Bizzy runs a unique kind of creative agency. They build great websites in a single day – including copy, design and development. They create such an amazing experience, some clients cry at the end of it (in a good way!) This episode will get you thinking about some new ways of doing things that you’ve probably never consider…
 
Website care or maintenance plans are an amazing source of recurring revenue for digital agencies. Kristina Romero from WPCareMarket shares what most people are doing wrong, how to secure more (and better) recurring clients, what to include and how much to charge. There’s a LOT covered in this chat and Kristina delivers the goods. Use code HIGHWAY5…
 
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