show episodes
 
Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
Learn how ordinary people followed their passions to create extraordinary lives. The Happiness of Pursuit podcast dissects how ordinary people found a passion that changed their life. They have leveraged their passion and created value for others. Each episode will share what they have learned in their journey and give you the inspiration to find happiness in the pursuit of your dreams.
 
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show series
 
Sales is the lifeblood of every business. If you or your team aren't closing enough phone, zoom or in-person sales, this Sales Scripting Framework is the solution. I'll walk you through it step by step in this important episode. Want to get on the waitlist for my exclusive mastermind coming in 2022? Visit https://alliebloyd.com/mastermind If you wa…
 
Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the h…
 
Are you running lead magnet campaigns without much to show for it in terms of sales? Are you considering creating or running a lead magnet, but want to make sure you do so in the most effective manner? This episode is for YOU! I'll walk you through all of the considerations of a lead magnet, a lead magnet funnel and a lead magnet campaign, to make …
 
Facebook ads are always changing, but the 2021 updates have been one of the biggest shifts we've seen thus far. Facebook and Instagram ads are still the best way to acquire new clients for your business, but you need to make sure you're playing by the new rules, and that your strategies and tactics have been revised accordingly. In this episode, I …
 
The Apple iOs 15 update is here, and has brought with it some major changes for email privacy, including "Hide My Inbox" feature. If you're a marketer or small business owner using email marketing, you NEED to know about these apple email privacy changes, as they have major impacts that you should be strategically adjusting to as quickly as possibl…
 
Are you using live video, but aren't sure what's working and what's not? Are you STILL thinking about using live video, but you're not sure what you need, what to say, or how to execute? Then this episode is for you. Jennifer Watson is an Emmy winning meteorologist, speaker, podcaster and Social Media Specialist at The Weather Channel AND the Socia…
 
Your physical, mental, emotional & spiritual health impacts business performance significantly. Are you making sure that you're at peak performance levels by giving your mind, body and soul what it needs to thrive? In this episode, I'll cover 8 ways you can improve your health in all areas to ensure your mind is clear, your decisions are better, an…
 
Trying to close more high-ticket sales, with phone sales, in-person sales or zoom sales? Not sure why your high-ticket sales scripting is failing? Then you need to fix it, FAST! If your sales process isn't working, your business will suffer, regardless of how great your marketing is. In this episode, I interview the Allie Bloyd Media Sales Manager,…
 
Looking for a KPI formula that will make it easy to calculate your KPI metrics quickly and easily? This episode is for you! I'll walk you through ALL the most important business KPIs, what each one means, which are most important to your business, and what areas of you're business these KPI metrics will impact. Want my KPI Metrics Calculator Workbo…
 
Want to land high-profile speaking engagements, podcast or video interviews to boost your visibility and credibility in your industry? I don't blame you - it can change the game for your business. If you want to learn how I've been able to speak at the top marketing industry conferences, and on the top podcasts and channels, this video will walk yo…
 
Small businesses face many challenges with setting up their sales and marketing systems in a way that is easy to implement, easy to operate and easy to scale. In this live training, I'll walk you through the proven system you can utilize to replace 90%+ of the tools you're using to save time, money, and stress while increasing results. Get a 2 week…
 
If you're a business owner who has wanted to speak up about tough issues or causes you care about but haven't, worried it will hurt your business - this is for YOU! I'll walk you through the step by step strategy you can use to confidently share your values or beliefs as a business owner and leverage polarity in a way that will actually grow your b…
 
Small businesses should be using blogging, SEO and content marketing to drive website traffic, generate leads and convert customers. Danielle Gagnon is a small business content marketer, and in this episode of Marketing Ink Podcast, we discuss the best strategies for new content creators to start leveraging these powerful mediums! If you want to le…
 
If you're struggling to create content for your local business or agency, it's likely because you don't know WHAT to talk about! In this episode, I'm going to walk you through my content topic creation process so that you can pull a list of content topics together in an hour or less, that you can use throughout the entire year to make creating that…
 
Content marketing can be incredibly lucrative, but only when used in the right way, with the right plan, done in the most efficient way. In this episode, we'll be going through the core concepts you need to know about content marketing to jumpstart, or remodel, your content marketing plan, in a way that will make you more cash! ________________ If …
 
They say the fortune is in the follow up, and "they" are exactly right. If you're not automating your follow up campaigns, you're leaving money on the table. In this episode, I'll break down why it's so important, the dos and don'ts and the most important campaigns to implement in your business today! Get 2 Weeks FREE Of Highlevel CRM and 3 of my S…
 
Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. The 5C framework can help …
 
When it comes to running social media advertising, what you do before you set up those ads is sometimes more important than the ads themselves. But the problem is that most business owners don't know the steps they need to take. They don't know the things they need to have in place, or ultimately they don't spend the time to do it, resulting in fai…
 
Your facebook pixel and standard events are the most important aspects of running successful Facebook and Instagram ad campaigns. Is your facebook pixel installed properly? Learn how to create, install, test, and add standard events to your facebook pixel in this step-by-step tutorial. The facebook pixel is what is responsible for not only tracking…
 
There are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog…
 
Miguel Jara is a Music School Owner in Equador who grew his business from 200 students to over 700 students through changing a longstanding industry business model. We discuss his journey to agency owner for other music schools and how coaching, an investment mindset and paid advertising is helping him scale his business faster than he ever thought…
 
Do you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before taking the leap! Join us in the Course Creators Café: https:/…
 
Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing th…
 
Are you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at the exact right time using compelling storytelling and copywr…
 
Social Media Advertising is NOT an easy button or get rich quick scheme. It takes YOU putting in the work on your end to make sure you can actually bring in the sales you're hoping for. Implement these 20 tips for more sales from your facebook ads, instagram ads or any social media advertising. ________________ If you want to schedule a call to see…
 
Jessica Krewson brought her fire to the show today! If you are someone that has some big dreams, big goals and has been hesitant at all to go for them, this episode is for you! She shares the risk she took in starting her agency. She didn’t wait until she had X amount of dollars in her account or her plan completely mapped out. She just took a leap…
 
Coaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solve that - but there are just so many new things to learn …
 
Go Highlevel CRM is my favorite all-in-one platform, and they're coming out with the most incredible updates that you MUST know about! I'm joined by HighLevel founder, Shaun Clark, and he gives us an exclusive personal walkthrough of the new features and why they should matter to you! Learn how you can overcome iOs 14 impacts with their new trackin…
 
Nicole Cramer is a badass health coach whose passion and vision are to make this world a healthier place. Her unique gifts for motivation and accountability, combined with her personal success and love of teaching, are all qualities that make her the perfect fit as a sales coach. She is sharing her journey to becoming an entrepreneur, shifting into…
 
If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full shownotes and links at malenebendtsen.com/podcast…
 
How do you build your own personal brand and your company at the same time? Jackie Hermes has it figured out. She simply puts herself out there, is willing to get uncomfortable, and continues to share her life experience and knowledge with the world and pay forward what she has received herself. Jackie Hermes is the CEO of Accelity Marketing, a Wis…
 
iOs 14 has caused panic and disruption to anyone running Facebook & Instagram ads - but fear not! I've got a quick training on a simplified ad and targeting strategy that you can use to get quick, trackable results today! To get access to my 72-hour flash sale on Local Marketing Mastery and Local Agency Accelerator, click the link below! 72 Hour Fl…
 
Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repur…
 
As entrepreneurs, we all have ups and downs in our businesses. Sarah Shaw is an amazing example of how to look at the downs in your business, learn from them, and continue growing yourself as you move forward. Sarah is sharing her journey through starting many successful businesses, the life experience she gained from it, and how she now is able to…
 
Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business. In this episode The difference between an offer a…
 
I've always been surprised at how many local business owners or marketers don't truly understand one very important aspect of marketing: the offer. The right, well thought out offer is the difference between marketing success and failure. Get it right, you'll win big. Get it wrong, you'll blame the ad platform! hahah Learn my I.N.S.A.N.E. offer sys…
 
Nick Velasquez was always passionate about learning. He found it frustrating to know about things but not be able to turn it into a skill. So he wanted to bridge that gap. He wanted to create a guide for the rest of his life, to be able to use it with anything. Nick Velasquez is a passionate learner and a devoted student of mastery. Through his boo…
 
If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion! Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work! Tom is one of the top Youtube…
 
Allie Bloyd has a passion for local businesses and a talent for marketing like no other. I’m so thrilled to have her with me today! Allie Bloyd is a local marketing expert, speaker, podcaster, and Clickfunnels Two Comma Club Award Winner. She has trained local businesses and marketers all over the world to help them succeed. She has spoken at the W…
 
In this episode, I'm interviewed by Dr. Ai Addyson-Zhang, CEO of Classroom Without Walls, to discuss my new book, Uncensored America: Thought-Provoking Poetry on Faith, Family & Freedom! We discuss I have used my entrepreneurial platform to create this work of 'activist art' to try and make an impact in the world. Hear how the book came to be, why …
 
As entrepreneurs, we can make a huge impact in our world. Jen Berson has done just that and found a way to help others in her profession by creating a membership for PR professionals that teaches them how to become pitching powerhouses! Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm spe…
 
Relationship marketing expert, Jessika Phillips, and I dive deep into relationship marketing - What is it? How can you use it? Why is it so incredibly powerful? In this digital world, small business owners and large businesses should be using online tools to deepen community and client relationships, show their personality, voice their values, and …
 
One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. …
 
What is your “why”? And why is it important to know what your "why" is? John Lee Dumas is here with me today and he is sharing his journey to finding his "why" and passion in life, and in doing so now inspires and encourages other entrepreneurs and helps them along their entrepreneurial journey. At age 32, John made a big change in his life. And th…
 
Some succeed in marketing, others don't. But why is that? How can you make sure that you're not in the group that fails? This podcast will outline the major blocks I've seen in marketers, agency owners & business owners that cause them to fail, or not fully succeed, in the marketing space - and how to overcome them. If you want to schedule a call t…
 
What is entrepreneurship? Do you have what it takes to be an entrepreneur? Being an entrepreneur is like the new cool thing to do, but it’s not all it’s cracked up to be. You either are, or you aren’t. Gino Wickman is here with me today, and he is sharing about six essential traits you are born with that enables you to be an entrepreneur, whether i…
 
In this episode, I'm joined by Krista Mashore, who rose to the top in the real estate field and helps other real estate agents do the same. We dive into the video strategy that helps local agents OR business owners set themselves apart, increase advertising results and build a community of raving fans. Understanding your avatars, creating regular v…
 
Have you ever discovered something about yourself that turned your world upside down - for the better? Jon Dwoskin is here with me today. He has a fantastic story to share about how he discovered how to think BIG(GER) and found his life’s purpose. Jon now understands how the businessperson functions, and the tools each one needs to grow not only th…
 
Local businesses need to be using online systems and marketing strategies to grow their business in this digital era. But how can you make it happen? By using sales funnels to drive your traffic to the end result of purchasing your product and service. While many in the industry make it sound easy to grow a million-dollar business online, that's no…
 
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