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Brought to you by the editors of Internet Retailer, B2B E-Commerce World and Internet Health Management, the Digital Commerce 360 Insights podcast covers news and stories of how the internet is revolutionizing commerce. It combines data insights with analysis listeners can apply to their own businesses, and includes interviews with industry executives and trendsetters.
 
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show series
 
Interested in leaving your job to food blog full time? Well, you're in luck, cause this week on the podcast I'm interviewing Andy Mathis, dietitian turned food blogger. We chat about how Andy got started blogging and how she grew her traffic so she was able to leave her job after just 1 year of blogging! You’ll get an inside look into the multiple …
 
Today I’m here to talk about why you (yes, you) NEED an email list. We’ll cover what email lists are, how they work, and why they are such an effective marketing channel. You’ll walk away from this episode w. total clarity on why building an email list is SUPER important and how it can make a huge impact in your online business. Interested in signi…
 
Have you ever felt stuck in your career? Like maybe you’re on a career path that doesn’t truly satisfy you? Are you pretty sure there’s something else out there that would be a better fit, but you’re not quite sure how to find it? Or maybe you’re a student, about to START your career, but you have no idea what steps to take to find the career of yo…
 
If you're an entrepreneur, there's likely been a moment where you felt completely overwhelmed by all the moving parts of your business. Setting up systems and automating your tasks can free up time and mental energy to focus on the areas of your business where you can have the biggest impact. Today on the podcast, systems expert Ashley Stewart, is …
 
STOP wasting time, staring at a blank computer screen with no idea what to write. Come up with a content creation plan instead! In this episode, I walk you through SIX ways to generate 30+ content ideas in just 30 minutes. Then take those ideas, refine them, and plug them right into your content calendar. No more wracking your brain, feeling unsure…
 
If you feel like you're creating content but no one is really paying attention, this is the episode for you. I share my top 5 tips for attracting raving fans, including: Why my food blog never quite connected with people. Behind the scenes look at the types of messages you'll receive from people when you've hit your sweet spot. Five actionable thin…
 
Today, we're talking about something, a little controversial in the nutrition field: direct sales (also known as multilevel marketing or MLM). Mandy Enright, dietitian, fitness instructor, corporate wellness professional, and direct sales proponent is here to share: The pros and cons of multilevel marketing How this business model is structured Eth…
 
Can you believe it's been just over 6 months since I launched this podcast?? So for today's episode, I thought I'd reflect on my 1st 6 months of podcasting & let you guys know how it's been going. We'll cover: What's worked What hasn't really worked The benefits I've seen from podcasting Where I see this podcast heading in the future Looking for mo…
 
After you click "publish" on your blog post, you're not done yet! There's SO much you can do after publishing to help boost the visibility of your post. In this episode, I share 8 things you can do after every blog post to get the most out of your work. Plus one bonus technique to grow your email list! Looking for more tips and a community of like-…
 
Even if you love your job and aren’t really looking to quit, the idea of a side hustle may still intrigue you! A "side hustle" is any gig you undertake outside of your full-time job, usually for supplemental income. In today’s episode dietitian Katie Dodd, founder of The Dietitian Side Hustle, shares with us: How she got into side hustling The bene…
 
This week I’m doing something a little different. Instead of recording a brand new episode for you, I’m sharing the 1st lesson of my FREE Start a Website Tutorial. In this lesson we talk about: Why you need a website. A general overview of HOW you build a website. The cost investment of running a website. The differences between self-hosting or usi…
 
Have you ever wondered why having an email list is important for your business? Maybe you’ve thought about getting started with email, but aren’t really convinced that it will have a positive return on investment. In today’s episode, I chat with Yvette Quantz, RD & founder of two businesses: Customized Nutrition Newsletters (which offers pre-made e…
 
Have you seen dietitians speaking on stage or on webinars and wondered how the heck they got those opportunities? Well, on this episode of the podcast we have Sonja Stetzler, dietitian and communications expert, to teach us all about becoming a public speaker. In this episode we cover: Places that dietitians can get hired to speak The benefits of d…
 
This week, I ask you to check out Christine Dyan's podcast, Make More Money as a Dietitian, and specifically episode 17 on privilege. Then after you listen to the episode, head over to her Facebook group, Money Mindest Mastery for RD Entrepreneurs to continue the discussion. I also talk about an incredible organization - Diversify Dietetics & updat…
 
I get it. Building a website isn't exactly intuitive. Sometimes we just don't know what we don't know! Other times we're just too close to the project to look at it objectively. In this episode, dietitian/digital strategist Whitney Bateson shares 5 of the most common website mistakes she sees people making again and again (plus what to do instead).…
 
One of the more common questions I get as an online business owner is "How do you decide which content should be free vs paid?" So for this episode, I want to give you 6 tips for determining which content should be free, and which content should be paid: Tip #1: Don't worry about giving away all the goods Tip #2: Plan your free content strategicall…
 
Are you familiar with affiliate marketing? It's one of my favorite ways to earn passive income online. In this episode, I thought I'd give you a peek at the passive income strategies that are actually working in my business today. We'll go over: My top 3 affiliate income streams How much money I've earned from each Why they've been so successful Th…
 
Ever wonder what life is like as a full-time blogger? I know, some people are shocked by the idea that you could make a full-time income creating content online, but you really truly can! In this episode, dietitian Chrissy Carroll shares: What it's like to run multiple blogs for a living. How she makes money. What her typical week looks like. Must-…
 
Do you tend to set vague goals in your business and end up accomplishing none of them? Accountability may be the missing link. In this episode, dietitian and business coach Adrien Pacsoza shares with us: What accountability means. How to set goals and then create accountability to achieve them. What metrics you should be tracking in your business. …
 
"How do you find your niche?" might be one of the most commonly asked questions in my community! And I TOTALLY get it. Finding my niche was hands down the hardest part of the entrepreneurial journey (well, that and allowing myself some patience and grace). BUT, through trial and error, I really learned a lot & I've distilled my best advice into 4 a…
 
Want to build a virtual private practice but feel totally intimidated about where to start? Not sure if it's REALLY a viable business model? Well, dietitian and mentor Tony Stephan has some incredible advice in this episode, including: How to move beyond selling one-hour appointments How to find your niche & support yourself early on An easy to und…
 
Need help setting up your website? Join our FREE "How to Start a Website" tutorial. In this episode, Suzi Fisher and I chat about: How she got started in the meal planning industry. What her entrepreneurial experience has been like. The biggest hurdles she faced when getting into tech. Her advice for others thinking of taking an unconventional care…
 
Have you ever found yourself in a position where your values have changed and the work that you once loved no longer feels in alignment? What do you do if that happens? Is it okay to change your mind on something? Is it okay to pivot and move into a new career path? And how do you overcome the fear to make your dreams come true? These are all quest…
 
In Part 2 of this discussion of Facebook groups, we review: What types of content to post in your group How to build momentum and engagement in the beginning How to overcome fear and imposter syndrome Ways to get people to join your group Top 4 things to avoid when running a Facebook group How to manage a group as it grows You can find the show not…
 
Have you thought about starting a Facebook group, but haven't pulled the trigger? Unclear about how a group would tie into your business and boost your bottom line? In this episode, Erica shares the insights she's gleaned from over 3 years of successfully running The Unconventional RD Community on Facebook, which has nearly 8,000 members to date. W…
 
In today's episode, I chat with Steve Della Croce - dietitian and founder of Nutrition Practice Management. Learn why Steve, a successful private practice owner, decided to launch a second business that provides admin support to private practice dietitians. We chat about what it's like to run two businesses, how to delegate to get more done, and ho…
 
Are you always thinking, "There's never enough time" and feeling in a constant state overwhelm in your life or business?? Well if so, this episode is for you. Dietitian and certified life coach Lauren Cash is speaking directly to you, procrastinating perfectionist. Lauren helps us understand the root causes of overwhelm, what we should do first to …
 
It's my freaking 33rd birthday and it's time to Ask-Me-Anything!! For this special episode, I am answering questions directly from YOU. {What a fun interlude to the interviews and solo episodes we usually do, right??} We cover a lot of ground here - everything from questions about my day to day life and bigger goals, entrepreneurship, online busine…
 
Dietitian and video creator Betsy Ramirez shares her top tips for using video in your business in 2020. Learn how video can help move your business forward, trends to watch in 2020, recommended filming and editing equipment, and more. Find the show notes for this episode at theunconventionalrd.com/episode008…
 
In this episode, I chat with Krista Goncalves, copywriter and brand strategist for healthcare professionals, about finding your brand voice. Learn WHAT a brand voice is, HOW it can help you attract your dream clients, and WHEN it's most appropriate to focus on this step in your business. Find the show notes for this episode at theunconventionalrd.c…
 
Ana Reisdorf, a dietitian who quit her clinical job to become a 6-figure writer, shares her journey into freelance writing, her top tips for breaking into this field, and what she would do differently if she had to start all over again. Find the show notes for this episode at https://www.theunconventionalrd.com/episode006.…
 
Dietitian Samantha Scruggs shares her best copywriting and marketing tips that all dietitians should know. Learn the biggest marketing mistakes dietitians make, plus some actionable tips you can implement right away to instantly improve your copy and attract the customers you're looking for. Find the show notes for this episode at https://www.theun…
 
This is my first interview episode, and I couldn't be happier to welcome Kristi Coughlin as the guest. We chat about Kristi's experiences transitioning out of private practice and into selling on Etsy, followed by an epic discussion on perfectionism, failure, and being kind to ourselves on this entrepreneurial journey. Find the show notes at https:…
 
Learn 6 ways to make money online as a dietitian! This episode (part 1) covers 3 strategies in depth: affiliate income, ad revenue, and sponsored content. Learn what these income streams are, who they're best for, and how much you can realistically earn. Find the show notes at https://www.theunconventionalrd.com/episode001…
 
We've all been there, sitting in a doctor's waiting room, listening to people around us cough and sneeze and wondering if we're going to catch what they've got. But some patients in southwest Michigan, where Spectrum Health operates, got a reprieve from this year's nasty flu bug. In this episode, Spectrum Health chief operating officer Tina Freese …
 
We've been in touch with a clutch of retail's top thought leaders asking what their top predictions for the industry are for 2018. In this episode, Rob Garf, vice president of industry strategy and insights at Salesforce Commerce Cloud, shares his predictions. The episode digs into the hot topics of artificial intelligence and voice-driven experien…
 
Children's Health is one of the nation's largest pediatric health care providers, and as vice president of digital health Julie Hall-Barrow is the driving force behind its ground-breaking initiatives to deliver health care services to kids that might otherwise not see a doctor. In this episode Hall-Barrow and Internet Health Management editor Mark …
 
Online retailers have booked strong holiday sales this season, and in this episode we analyze the sales activity and trends evident during Cyber Week--the Tuesday before Thanksgiving through Cyber Monday (the Monday following Thanksgiving). Providing statistics and analysis is Ken Cassar, vice president and principal analyst at Slice Intelligence. …
 
Dr. Robert Pearl, former CEO of Permanente, the largest medical group in the U.S., has a unique vantage point on how much digital and data technology can help transform--or at least improve--how health care is delivered and managed in this country. In this episode Dr. Pearl talks about digital technology's contribution to improved treatments and ou…
 
Retail companies born online are learning how the strategic use of bricks-and-mortar stores can add value to their business. Retailers including Bonobos, ModCloth, Fabletics, Amazon and others are opening stores as a way to build brand recognition and acquire customers as growth online gets harder, or more costly, to come by. And as editor Zak Stam…
 
“We shop for everything else online, why not health benefits?" says Alan Cohen, co-founder of Liazon (now part of Willis Towers Watson), the first private exchange for healthcare enrollment. In this episode Cohen walks us through the rise of private healthcare exchanges and how they give employees more control over their health coverage. In a conve…
 
This episode tackles the design and service challenges manufacturers, wholesalers and distributors face when selling B2B online. Guests Lauren Freedman of Astound Commerce and Paul Demery of B2BecNews and lead author behind the B2B E-Commerce 300 rankings share their findings and insights on what B2B companies engaged in e-commerce are doing well, …
 
More e-retailers in North America run their sites on Magento's e-commerce platform than any other. Magento's gone through many big changes in the two years since it spun off from eBay. In this episode, Magento CEO Mark Lavelle provides an update on these changes, shares what Magento users need to know and the opportunities he sees for online retail…
 
The U.S. healthcare system needs some treatment. Recognized physician leader Dr. Halee Fischer-Wright shares her prescription for rebuilding the healthcare system's health, and says it begins with improving the one-on-one relationships patients have with their doctors. This includes incorporating smart science and digital technology into the relati…
 
Andy Williams smoothly sings the holidays are the "most wonderful time of the year," and many online retailers agree, although they cast it as frantic too. The November-December sales period accounts for an out-sized proportion of annual sales, and online retailers increasingly do especially well during the Christmas season. This episode covers ind…
 
In this episode, Stefany Zaroban, the head of Internet Retailer's research team and the author of “Health and Beauty Online: Where the Big Money Is,” digs into one of the more dynamic product categories in online retailing. Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpe…
 
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