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Topics discussed in the episode: The Importance of Crafting a Content Strategy Marketing Content Strategy Best Practices shared by Ross Crooks The Evolution of Column Five's Content Strategy Career Opportunities with Column Five Media Resources mentioned in this episode: Ross Crooks on LinkedIn ColumnFiveMedia.com Column Five Media Careers Mint.com…
 
The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video b…
 
Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients. Dean is also the Founder of Emailgrowthtr…
 
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies. Katie is also the Co-foun…
 
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands. Mike is also the co-author of The Ultimate Guide t…
 
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR. Previously, Rikki was on the…
 
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a sol…
 
Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Bra…
 
Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts. Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. Sh…
 
Andrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs. Andrew has over a decade of expe…
 
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life…
 
Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born. In 2…
 
Lindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. …
 
Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that ​​designs, develops, and optimizes scalable e-commerce experienc…
 
Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success. In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND confer…
 
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a d…
 
Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs. After studying marketing at Marshall University, Brandon held marketing roles at several sta…
 
Josh Elkin is the Founder of Linkflow, a link building service backed by a holistic SEO strategy that gives clients high-quality links to drive and convert traffic into revenue. The agency uses keyword-rich anchor text to create editorial links that are relevant to its clients’ businesses. Josh has five years of digital marketing and entrepreneursh…
 
AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consul…
 
Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remin…
 
Gray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services. Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Addi…
 
Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients. Whitney is a globa…
 
Josh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs. Throughout his career, Josh has been recognized by Forb…
 
Iris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other suc…
 
Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divest…
 
Dean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions. Before discovering EOS, Dean held a number of positions in the ma…
 
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more. After meeting h…
 
Agency Growth & Innovation Coach Tim Kilroy shares his agency leadership experience and key management lessons he's learned on topics like sales, effective communication, and recruiting. Full show notes available at zenpilot.com/post/tim-kilroy-agency-management-lessonsBy Andrew Dymski and Gray MacKenzie
 
Today we're excited to welcome Joel Erway from TheWebinarAgency.com to Agency Journey. Joel is a recovering salesperson turned entrepreneur who helps consultants, coaches, and experts grow their businesses. We discussed his journey from a done-for-you webinar agency to a training consultancy. You'll pick up some great tips to help you better commun…
 
Welcome back to Agency Journey. In this episode, Gray MacKenzie welcomes guest Rochelle Moulton, an authority consultant who is working with Consultants and Big Thinkers to help people build their authority in the marketplace. Don’t miss this episode and begin to be transformed in building your authority whether in business or your personal life.…
 
In this episode of Agency Journey, we discussed Ryan’s call to missions work, specifically in Romania, his path to agency life, about their web design process + got a recommendation, project estimate, and timeline live in the interview! Ryan also shared 4 of his favorite, lesser-known agency tools that fuel the Agency Boon workflow. Enjoy!…
 
Brent Weaver is the founder of UGURUS and the author of the book "Get Rich in the Deep End." UGURUS helps digital agencies get more leads, win higher-value deals, and delight clients. A key to their secret-sauce is helping agencies zero-in on the audience they serve and become respected as experts by that audience.…
 
Read Full Show Notes --- It's rare to speak with a podcast guest who has had multiple near-death encounters. We'll come back to that, but for now, just keep in mind that Zeb Evans is not your typical SaaS CEO. I first met Zeb back in early 2018. We'd been trying out ClickUp since late 2017 and we couldn't believe their consistent product developmen…
 
Sharon Toerek joins us on this week's episode of Agency Journey to discuss common legal pitfalls for digital agencies, revenue-sharing relationships, and much more. Sharon operates Toerek Law, based out of Cleveland, Ohio, and specializes in intellectual property and marketing law for agencies. A few of the most common legal areas that cause headac…
 
Mike Michalowicz is the author of Profit First and he joins us to share the counter intuitive approach that can transform your agency finances. Enjoy!*** More Information ***Want to learn more about ZenPilot?https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook?https://www.facebook.com/groups/agencyjourneyinsidersWant t…
 
Steven Perchikov, CEO @ Art of Sales Academy joins us to talk about how you can leverage outbound strategies in an inbound way to connect with dream clients. *** More Information ***Want to learn more about ZenPilot?https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook?https://www.facebook.com/groups/agencyjourneyinside…
 
Pete Caputa, CEO at Databox and former lead of HubSpot's Agency Partner Program, joined us for an interview about the Predictable Performance methodology and advice for agency owners.*** More Information ***Want to learn more about ZenPilot? https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.facebook.com…
 
John McTigue from Riptide Business Press joined us for an interview about growing agency revenue by focusing on ideal customers.*** More Information ***Want to learn more about ZenPilot? https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsidersWant to see how your agenc…
 
Kevin Barber, CEO at Lean Labs, joined us for an interview about building an agency brand that stands out from the crowd and how to sell growth to clients.*** More Information ***Want to learn more about ZenPilot? https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsider…
 
Tim Delhaes from InboundLabs joined us for an interview about fixing the gig economy and building a more meaningful, more productive workforce in the 21st century.*** More Information ***Want to learn more about ZenPilot? https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourne…
 
Ben Aston from The Digital Project Manager joined us for an interview about the agency landscape, project management tips for agencies, and his experience working both at agencies and with them.*** More Information ***Want to learn more about ZenPilot? https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.f…
 
How can you take the by-products of your agency operations and leverage those assets?https://www.zenpilot.com/manifesto*** More Information ***Want to learn more about ZenPilot?https://www.zenpilot.comWant to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsidersWant to see how your agency revenue …
 
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