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Optimized Ecommerce is where you learn principles that will help you grow your e-commerce business. Join Tanner Larsson and Matthew Stafford, founders of Build Grow Scale every Wednesday and Learn from the best as we dive into interviews with expert guests who own drop shipping and e-commerce businesses; and case studies of different stores that they operate in B.G.S. so you may see exactly what the leading experts in e-commerce are doing right now and how these lessons work for your business.
 
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In this week’s exciting episode of The Optimized Ecommerce Podcast, Jacob Thomson joins Tanner Larsson to talk about how to correctly navigate your homepage store and make it more profitable. Tune into this week’s episode to learn the best strategies you can do for your homepage, how to make it more efficient for the users, and how to turn it into …
 
In today’s episode of The Optimized Ecommerce Podcast, Daniel Escobar joins Tanner Larsson to talk about how superior customer support boosts your ecom store revenue. Join us in today’s episode and learn how to effectively use your support tickets to leverage your ecom store performance and make more revenue. Also, obtain expert tips in making bett…
 
In this week’s interesting episode of The Optimized Ecommerce Podcast, Eric Kwoka joins Tanner Larsson to talk about an extremely important topic which is mobile optimization and mobile responsive design for your Ecommerce store.Listen to this week’s episode to learn the importance of having a mobile-optimized website and a well-structured mobile r…
 
In today’s exciting episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson again to talk about how Ecommerce stores can enhance Black Friday & Cyber Monday promotions and campaigns.In this episode, you will learn the vital steps of enhancing your Ecommerce store promotions and campaigns for Black Friday & Cyber Monday. We pre…
 
In this week’s episode on The Optimized Ecommerce Podcast, Ralph Burns - CEO of Tier 11 - joins Tanner Larsson to discuss how running Facebook & Instagram ads to Ecommerce stores helps in achieving faster business growth. Join us in this week’s episode and listen to the important points that were discussed about social media advertising and how can…
 
This week on The Optimized Ecommerce Podcast, we feature the co-founder and CEO of VoyMedia.com — serial entrepreneur Kevin Urrutia. Kevin has been in the Ecommerce space for quite a while now. He has built three different brands and one of which will be the focus of this week’s episode. If you have been in the Ecommerce space for any length of tim…
 
In today’s episode of The Optimized Ecommerce Podcast, Casey Brown joins tanner Larsson to discuss the past and present of Ecommerce. Casey is one of BGS’s top Revenue Optimization Experts. Join us today and find out some of the old ways in Ecommerce and discover the new and better ways to do your Ecommerce business. Let us help you build, grow, an…
 
This week on The Optimized Ecommerce Podcast, Archer Worsham, one-half of the Dynamic Worsham Duo, joins Tanner Larsson to go through their journey of taking a struggling brand and launching it to success very, very, quickly to the tune of $0 to $10M in just 9 months! Listen to this week’s episode to hear Archer’s lessons from transitioning out of …
 
In today’s episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about applying traditional direct response copywriting skills to ecommerce. In this episode, you will learn all about how to do persuasive copy in the ecommerce space and what makes ecommerce copy different. So dive in this week’s episode to hear advanc…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Brad discuss the common mistakes new Ecom store owners make over and over again and how to avoid them. It's normal to get a little over-excited when opening your online store. Naturally, you look at your competitors and other shops for inspiration. But keep in mind that the things yo…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Aleks discuss how to put your email list to good use and why you should consider doing such. Fact, it costs 6x to 7x more to market to new customers than to market with existing ones. Hence, it’s more practical to make use of something that you already have at your disposal like your…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Dom discuss the importance of collecting and analyzing customer data, and how you can put it to good use to improve revenue for your online shop. There may be a hundred and one ways to do this, but you must find the perfect one for your shop and your customers. It's not a one size fi…
 
Sometimes, your competitors can have very different business models in terms of where they are financially. Some could be in rapid growth with enough funding to lose money during tests. Your average store owner may not be in that position, especially when growth needs to get going. There is a risk of sacrificing meaningful things when copying a com…
 
In today’s episode of The Optimized Ecommerce Podcast, our featured guest Aleks talks about one of the most underrated factors why customers leave your site even before viewing your most recent offers. He also emphasizes the importance of clarity, how you could present your website to any potential customer without adding confusion. If you want to …
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how a well-known brand received some serious online traffic because of the product they sell. They sell and distribute Funko’s a very specialized toy for hobbyists and collectors. But they’re missing something in their category page. Want to know what it is they’re lacking, the…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how dropshipping is a legitimate business model and why everyone should treat it as such. Fun fact: nobody wants to buy from a general store. People buy from stores that sell specialized products. If you want to know the proper way to do dropshipping, then don’t miss today’s ep…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses the importance of the collection page on your store, and how you can increase conversion by improving the filters of your products. Fact, 53 cents of every dollar is spent on Amazon. This said, it's a good idea if we can learn how Amazon and other stores like BestBuy, and Wayfa…
 
In today's episode, Tanner talks about a mistake every e-commerce store owner and manager is committing without realizing that they’re doing their businesses more harm than good. Tanner dives into the proper way of scaling the business and giving us a clearer picture of why it's important to optimize first before maximizing the business. Join us as…
 
In today’s episode of The Optimized Ecommerce Podcast, Haley Morgan Spindler joins Tanner as they discuss the importance of the hierarchy of conversions. Listen in while Tanner and Hayley let you in on a little secret on how to get your customers voluntarily fill-out those follow up surveys after their purchase. So don’t miss today’s episode! And d…
 
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how your search function can be both good, and a ‘necessary evil’ for your ecommerce store. Fact: frequent online shoppers are conditioned to use the search bar function on your site even if you’re selling just a few products. Every online store must have a visible search bar f…
 
In this episode of The Optimized Ecommerce Podcast, Tanner and Matt run through some of the do’s and don'ts of Shopify themes. They answer the questions they get the most from Shopify store owners, “Which theme converts best? What theme do I use on my online store?” If you are curious about Matt and Tanner’s thoughts on these questions, then join i…
 
Most Ecommerce store owners are too focused on the front-end of their business. This means customer acquisition and making sure that the daily revenue stream is consistent. The problem is that these store owners are not doing anything to add more to their Lifetime Customer Value from their existing customer base. If you think you’re guilty of doing…
 
The initial reaction of most store owners when their ratings drop — or do not improve — is to do a site overhaul or moving to a new platform. In this episode, we talk about how optimizing the elements already in place is much more important that doing a site redesign. For show notes or to listen to more episodes, visit our podcast page at BuildGrow…
 
Today, Tanner shares simple, easy, and effective ways on how to grow your ecommerce biz. We’ll hear him talk about Average Order Value (AOV) and how it affects the growth of your ecommerce business. Think of it this way, your AOV is directly proportional to your profit, so the higher the AOV, the more profit you can use to buy traffic, which makes …
 
Today, Matt and Tanner will cover the current state of e-commerce amid the global pandemic COVID craziness that is going on. Get an inside peek at what they are seeing across all the different stores that are involved with BuildGrowScale.com through its network of business accelerator members. Plus... a few predictions and some advice for how you c…
 
In this episode, we talk about how Amazon is its own animal. It has an insane amount of shoppers and consumers. Amazon has made it very easy for people to buy from them. They were even among the very first ones with the one-click order and one-click buying. People don't go to Amazon to shop around and look for products that they want to buy in the …
 
As we worked with more companies through amplified partner and business accelerator programs, more traditional online vendors had trouble grasping the sales funnel concept. They didn't want to adopt it. So, we figured out how to take the core elements that we were doing on the funnels — the principles that were making them work — and apply them ins…
 
Ever wondered what things you can do to optimize your e-commerce site and improve your business? Do you know the adverse effects of high bounce rates and how it is adversely impacting your actual traffic cost and overall profitability? We are giving away tips to help you reach more customers while spending less on your ad campaigns! For this episod…
 
The 4 Basic Optimization Principles are: Clarity Trumps Persuasion, Strong Visual Hierarchy, Conserving Attention, and Presenting the Right Information at the Right Time. But what do these all mean? For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast. Also, follow us and leave a comme…
 
Your already existing traffic — the current customers and visitors — is your most profitable source of revenue. That is where the real money is. That is where you can basically increase the revenue of your company simply by reselling your existing customers. Bring back that warm audience through Revenue Optimization! For this episode's show notes —…
 
A lot of e-commerce entrepreneurs make the mistake of thinking more traffic results in an increase of revenue. Sometimes, you have to realize that the store is the problem or the customer’s journey needs more improvement. Just like in any challenge, you have to look at the problem from different angles to determine the best solution. In this episod…
 
Each Wednesday, Tanner Larsson & Matthew Stafford of Build Grow Scale publish a new episode of Optimized Ecommerce where you learn essential e-commerce principles that will stay relevant to your business. Join Tanner and Matthews as they interview expert guests who also own drop shipping and e-commerce businesses; and as they take a look at case st…
 
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