show episodes
 
Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Schaeffer’s Investment Research is thrilled to bring you the Schaeffer’s Market Mashup! Hosted weekly by managing editor Patrick Martin, join us as we dive into the various hot-button investing news of the week. Plus, Patrick is joined by traders, analysts, and other dignitaries of the investing world. Those episodes will feature exclusive sit-downs about options strategies, the latest macro trends, and anything else that’s newsworthy in the stock market world.
 
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The A ...
 
The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!
 
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show series
 
The Market Mashup is back! To kick off the new year, Schaeffer's Senior Market Strategist joins the pod to talk about virtually everything. We highlight his daily research routine (8:51), sentiment indicators for options traders (13:04), our New Years resolutions (19:23), and a few snapshots of what to look for in 2022 (24:12)…
 
Growth Tips you'll learn today on The Sales Podcast... Was 23 living in Baltimore working for a huge company and handling a $5 million territory and didn't like it Moved to New Zealand but realized she had to work on her internals vs. her externals Started traveling the world and quickly grew her business to $10k/mo But wanted to dive deeper into r…
 
Sales Tips you'll learn today on The Sales Podcast... Ask better questions Curiosity is a superpower We're awarded for answering questions in school Our parents ask us bad questions, "Are you sure you don't want to bring a jacket?" We're rewarded for being smart We explore and exploit Fake it 'til you make it is stupid Curiosity gets into authentic…
 
In today’s episode, we cover breathing with James Nestor. James has written for Scientific American, BBC, The New York Times, The Atlantic, National Public Radio and more, and is the author of the best-selling book, Breath: The New Science of a Lost Art. Breathing incorrectly can have detrimental effects on your sleep, metabolism, inflammation, and…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/768…
 
Performance Tips you'll learn today on The Sales Podcast... Grew up in Mayberry Not a tradesman Helps plumbing companies 5X their ROI in the first 90 days Build rapport and trust with the technicians at his client shops Would ride in the field with his clients for three days at a time Keep it simple The phone still works." Coach on what you're good…
 
In today’s episode, we cover anxiety with Dr. Judson Brewer. Jud is the Director of Research and Innovation at the Mindfulness Center and associate professor in Behavioral and Social Sciences at the School of Public Health and Psychiatry at the School of Medicine at Brown University, as well as head of behavioral health at Sharecare. Anxiety can ma…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/768…
 
Professional Selling Tips you'll learn today on The Sales Podcast... One salesy action can ruin the entire relationship The difference between sales leaders and sales bosses The four pillars of professional selling This is not a 'kinder, genlter' sales process. It's just not offensive." Sales managers haven't been trained We resist being persuaded …
 
In today’s episode, we cover healthy relationships and finding the right partner with Dr Yael. Dr Yael is a licensed clinical psychologist, assistant professor at Brown University, and writer about parenting, work, and relationships. A healthy relationship takes work, but how do you know what relationships are worth the work, is moving in together …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101 About cross-campaign asset reporting for …
 
Part 2 of our Holiday Medley features our best moments of the second half of 2022 Cboe's Rob Hocking (1:33), tastytrade's Tony Battista (4:51), Chris Prybal (6:23), Todd Salamone (9:32), Adam Warner (14:26), tastytrade's Jermal Chandler (16:30), Steve Sears (19:38), and Cboe's roundtable (23:40) Schaeffer's Top 2022 Stock Picks https://ads.schaeffe…
 
In today’s episode, we cover what we learned in 2021. 2021 was a wild ride for everyone, so let’s take a moment to reflect on what we’ve learned, overcome, and how far we’ve come. What to Listen For Introduction – 0:00 What was the most powerful takeaway for negotiating we heard from our guests? What simple and effective strategy can you use to mak…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worke…
 
To close out 2021, we compiled a highlight reel of the Mashup's best moments. Part 1 covers January 2021 to May 2021. Part 2 will air next week. A huge, heartfelt thank you to every guest that took time to hop on and talk about options trading this year. And a huge thank you to everyone that took the time to listen. Your support means the world! Ta…
 
Communication Tips you'll learn today on The Sales Podcast... The case against digital pollution Digital pollution is subjective based on the recipient and they do it in the moment The contextual vantage point of the message Relationships, reputation, and revenue are at risk Don't be lazy and greedy We've evolved over millennia to know how to commu…
 
In today’s episode, we cover the art of gift giving with John Ruhlin. John Ruhlin is the founder and CEO of Ruhlin Group, the master of building businesses by giving gifts, and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Giving the right gift can radically stren…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match typ…
 
In today’s episode, we cover moving to a new city with AJ, Johnny, and Michael. Moving to a new city can often feel like a scary or intimidating life event, but it doesn’t have to—so why does moving feel like a bad thing, what can you do to look at moving as an exciting opportunity, and what can you do to make sure you live a fulfilling life no mat…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways o…
 
Professional Selling Tips you'll learn today on The Sales Podcast... People make emotional decisions Most customers and prospects are emotionally closed to speaking to sales reps Our hunger and desire to make a sale works against us Think of selling like farming The quality/fertility of the soil The quality of the seed Start with the soil In sales …
 
In today’s episode, we cover self-compassion with Dr Kristin Neff. Kristin received her doctorate from the University of California at Berkeley, is a pioneer in the field of self-compassion research, and is releasing her new book Fierce Self-Compassion: How Women Can Harness Kindness to Speak Up, Claim Their Power and Thrive. Self-compassion is the…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to reca…
 
Entrepreneurial Tips you'll learn today on The Sales Podcast... Downscale when you need to Automate when you can "The Great Resignation" is happening People want to work for themselves and from home Why we're in a boom economy Bitcoin boom Record savings since the government gave away so much money "The shopper is going to go with what's easy." Emp…
 
In today’s episode, we cover the pursuit of meaning with Paul Bloom. Paul is Professor of Psychology at the University of Toronto, Professor Emeritus of Psychology at Yale University, is the author of six books including his newest book, The Sweet Spot: The Pleasures of Suffering and the Search for Meaning. The pursuit of meaning is often overshado…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris …
 
Performance Tips you'll learn today on The Sales Podcast... Clinical Psychologist Psychology of injury rehab Sales support from a medical side Opened his own practice Performance expert How to get the last 1% out of people We're terrified of success." We're afraid of the moment we realize we failed Success is never a conclusion We're good at bounci…
 
Performance Tips you'll learn today on The Sales Podcast... He was hitting the same walls as other therapists/coaches He'd run people through tests to see what's going on He had varying degrees of success with his clients For 14 years he has searched for how to create 100% success for his clients Shifted from the physical to the mental side of ther…
 
In today’s episode, we cover how to change with Katy Milkman. Katy is a professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. Making long lasting changes in our behavior can …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing con…
 
Tips on How To Sell Different you'll learn today on The Sales Podcast... Why are you different? Selling is hard today It's hard to differentiate today You won't get a lower quota "Win more deals at the prices you want." 15 chapters with exact strategies Too many books are too complex to implement The buying experience matters." The buying experienc…
 
In today’s episode, we cover social media’s impact on mental health with Dr Brian Primack. Brian is the dean of the College of Education and Health Professions at the University of Arkansas, the professor of public health and medicine, and is the author of You Are What You Click: How Being Selective, Positive, and Creative Can Transform Your Social…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to chec…
 
Emotional Tips you'll learn today on The Sales Podcast... He's an emotions expert Not mind control It's a feedback loop We've all been lied to...hint...deflect...hold back Emotions, momentum, etc. matter Facial encoding Find a better course of action when you can read people Salespeople see what's happening at the grassroots level Body language is …
 
Patrick is joined by Cboe's Rob Hocking and Michael Izhaky to discuss Nanos, the first-of-its-kind, one-multiplier option for retail investors. They discuss the "big picture" behind Nanos (4:14), the basics of options trading (10:32), and the important mindset to have when trading options (20:22) For more information on Nanos, visit www.cboe.com/na…
 
In today’s episode, we cover changing ourselves and others with Peter Bregman. Peter blends his deep expertise in business, leadership, and people to deliver quantifiable results in business, professional, and personal development, and is the bestselling author and contributor of over 18 books, including his newest book, You CAN Change Other People…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords…
 
In today’s episode, we cover toxic relationships with AJ, Johnny, and Michael. Toxic relationships can suck the joy and satisfaction out of our lives, so what can you do to recognize the toxic relationships in your life, what can you do to remove them, and what traits should you look for when bringing new people into your life? What to Listen For W…
 
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