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Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast. Over 150,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels. Catch a live recording: authenticstorytelling.net/live Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Scott Brin ...
 
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Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. Grab their book here: https://amzn.to/3750f66 Order Christoph’s new book here: https://amzn.to/3agXU9i Find more podcast episodes: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
What email trends are worth watching and - more importantly - worth implementing this year? Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS Order Christoph’s new book now: ht…
 
Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist.Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live--- Send in a voice message: https://anchor.fm/ctrappe/message…
 
As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business. Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe. From resource alloca…
 
Christoph discusses this topic on today's live recording of the Business Storytelling Podcast. Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt Tomorrow's panelists: Darrell Alfonso, AWS Amy Kelly, UserTesting Mark Baker, Oracle Christa Elizabeth Norton, Capita --- Send in a voice message: https://anc…
 
Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process? And related topics. Check out Garrett's company: https://bytraject.com/ Find more podcast episodes: authenticstorystelling.net/podcast For the video ver…
 
Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authent…
 
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3 --- Send in a voice message: https://anchor.fm/ctrappe/messa…
 
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find Matthew's book on the topic here: https://amzn.to/3qK49sM Christoph's content performance book: https://amzn.to/38ezVrb --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it. Check out the show here: https://lnkd.in/dJ6XsgR More Bu…
 
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-spea…
 
Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic. What are some challenges business face? How to overcome them? How to be more successful with your content And more... Connect with Kris here: http://krishughes.com Find more podcast episodes: http…
 
Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy. Connect with Travis on Twitter: https://twitter.com/travisosterhaus Find more podcast episodes: authenticstorystelling.net/podcas…
 
David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast. Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s And on Twitter: https://twitter.com/dsmy His website: davidyarde.com --- Send in a voice message: https://anchor.fm/ctrappe/mes…
 
In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas. Find her book on the topic here: https://amzn.to/3oIbrwm Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi --- Send in a voice message: …
 
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast. We discussed: Why testing is important How to test assumptions Multi-variant and A/B testing And more....Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/More podcast episodes: http://a…
 
Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021. Find her book here: https://amzn.to/34i8wlU Her website: https://pamdidner.com/ Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/ Find more podcast epi…
 
With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak…
 
Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace." Get a copy here: https://amzn.to/3nkQcPM Christoph's content performance book: https://amzn.to/38ezVrb Christoph's blog: http://authenticstorytelling.net --- Send in a voice message: https://anchor…
 
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast. His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs Follow him on Twitter: https://twitter.com/PPCKirk Christoph's content performance book: https://authenticstorytelling.net/content…
 
Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link. Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share h…
 
Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find her book here: https://amzn.to/2JYwM5n More podcast episodes: http://authenticstorytelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message
 
Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find his book here: https://amzn.to/358Zo3YBob's website: https://lnkd.in/eVfUApp Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https…
 
Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your m…
 
If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand. Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS This episode i…
 
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more...Find more podcast episodes: authenticstor…
 
Hamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpV…
 
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance. The video version can be found here: https://youtu.be/tc-iU8LLCT4 Want me to speak at conference, drop me a note: ctrap…
 
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well. Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Grab …
 
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing: What is word of mouth marketing? How to do word of mouth marketing? What are brands doing wrong when it comes to word of mouth marketing? And more... Christoph's content performan…
 
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545--- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams. Connect with her on LinkedIn: https://lnkd.in/e_v7_ux Find more podcast episodes: authenticstorytelling.net/podcast --- Send in a voi…
 
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic. Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq Find more podcast episodes:…
 
Christoph talks about how to pull off a great livestream. How do you know you are live? Who pushes the buttons? Comments Repurposing Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. --- Send in a voice message: https://anchor.fm/ct…
 
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Find his book here: https://amzn.to/3ovjSeM Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing: h…
 
Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts. Connect with her on Twitter: https://lnkd.in/eM4ARaXOn LinkedIn: https://lnkd.in/eJ8-VvW Find more podcast episodes: https://lnkd.in/eYs…
 
Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book. Find his book here: https://amzn.to/36IIAS6 Find more podcast episodes: authenticstorystelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophyLivestream to multiple channels with Restream: https://restream.io/join/ctrappeVideo version of this podcast: https://youtu.be/6ZmygNJzXTw?t=…
 
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/…
 
Barry Schwartz tweeted the news that Google Question Hub is now available in the US. Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it. Video version: https://youtu.be/No0hKsYrcdk Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance bo…
 
Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5QHer website: https://ownyourother.com/Find more podcast episodes: https://lnkd.in/…
 
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