show episodes
 
Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance tec ...
 
Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you a ...
 
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show series
 
Remember Cliff's Notes? Douglas Burdett is the modern-day version of it for marketing books. He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast. It's become one of my top 3 weekly listens. But how do you pick what to implement in your life and business when you're learning so many con…
 
The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss About the Book: Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer…
 
One of the greatest things about the internet is that everybody is available to you. You can connect with anyone as long as you know how to reach out the proper way. But most people don't know a great formula for these opening messages. That is why I was really excited to have this conversation with Alex Berman who is one the biggest experts in the…
 
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn’t have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant bra…
 
Getting on the INC 500 list is something all private companies strive for and winning a Best Place to Work Award along with it means you got there the right way, but where is the playbook on making it happen? THAT is why we brought Jerry MacNamara on the show! Not only has Jerry led 3 different companies in different industries to these awards, but…
 
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha About the Book: When it comes to your relationship with marketing, it’s time to wipe the slate clean. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’…
 
Today's best marketing plays make intuitive sense for emotionally intelligent people, and thought leaders about it like Chris Walker or Gary Vaynerchuk are amazing to listen to about, but understanding how to execute on it requires a practitioner's mindset that is hard to find. That's why I had Adam Westin on today's episode to help you understand …
 
The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose About the Book: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields―psychologists, economists,…
 
Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today. Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B…
 
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive―that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage.…
 
Jon is an old friend of mine that sees an opportunity to differentiate himself from his competition through online content creation, but is having a hard time getting started with it. That's why we hopped on a call to: dispel myths about introverts and content creation create frameworks for easy content creation talk about opportunity that content …
 
RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson About the Book: RE:Think Innovation makes coming up with great ideas everybody’s business. People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusi…
 
You hear big brands going through "digital transformation" and "doubling down on social media", but that often rings false to traditional service businesses (like insurance, financial services, construction, etc.). THEREFORE I brought you something you will need to see to believe. Al Nicoletti (attorney) and Jesse Lane (general contractor) have rec…
 
Data-First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller and Julia Lim About the Book: In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a wi…
 
Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also…
 
Marketing and tech leaders get to work on some of the most impactful (and FUN) projects, but their biggest challenges aren't the technology or the project, itself- it's the coordination between people. THAT is why Dennis Yu swears by his approach to social engineering- the approach that he used to build out Yahoo!'s analytics platform and become a …
 
Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingl…
 
It’s not every day you get to hear from a living legend. This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps. In addition to a masterclass in classic segmentation, targeting and posit…
 
We live in a world that is more digitally connected than ever, and those that make the most connections will build anything they dream, but how do we get past the digital pollution of endless emails, DM's, and the endless stream of content in our face to get to the community we wish to serve? That is why Ethan Beute is evangelizing the category of …
 
Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz About the Book: Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smal…
 
What does it really mean to be data-driven? Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as: What not to measure What m…
 
Podcasting seems to have exploded, and there are plenty of people talking about ways to make money with them, but no one is talking about the fact that we are still early on in the adoption curve (which means future opportunities are still popping up every day!) That's why I took a call with one of the smartest, most creative podcast producers I kn…
 
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasti…
 
About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that H…
 
You know that storytelling is the secret weapon for effective communication and want to incorporate it more into your life, but most frameworks (like the hero's journey) feel too daunting for anything other than a novel or screenplay. That is exactly why a simple framework, the ABT, will be the simplest, most effective tool you can implement into a…
 
The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark About the Book: Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment t…
 
Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients. Listen to the full episode of the B2B Digitized Podcast to learn more about:…
 
Kalim Aull is back! (previously on episode 118 & 119) This call finds us having just wrapped up a speaking event that he referred me to, and we hopped on to catch each other up on how we're designing our respective, complementary categories. His- Sustainable Growth. Mine- Relationship-Driven Growth. This is an epic jam session on building momentum,…
 
Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz About the Book: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are be…
 
Justin Brown's LinkedIn microcontent from his podcasts immediately caught my attention. Turns out he is a super talented content creator and savvy entrepreneur, but he had a take on community I don't normally hear. So I had him on to share. In this episode, we talk about: - why micro communities are sometimes more valuable than bigger ones - how ni…
 
I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken About the Book: How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers and turn repeat customers…
 
The ability to communicate, build relationships, and build business through community are all skill sets that build upon each other, but I had never thought to ask "what's the building block?" That's why Andrew Smallwood's take on the importance of "moment making" felt so profound to me. Having a conversation with Andrew feels like you're watching …
 
Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful. There is, however, a formula just like any other success process, program, or tool that requires…
 
Here's something I'm a little embarrassed to admit: I had no idea there was a whole field of COMMUNITY until recently! That's until my old college buddy, Jenny Weigle, recognized me on a CMX Summit promo, reached out, and told me she'd be working in the community with over 100 brands for over 10 years! While I've cracked one code about community (h…
 
Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology …
 
Chris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving. Listen to the full episode of the B2B Digitized Podcast to learn more about: Building consensus among team membe…
 
Scott wrote his first book in 2009 trying to change the way traditional B2B sales were done and how companies treated their salespeople. Well, it has just gotten worse over the last decade! After speaking to countless executives from large, household name companies to small businesses, it's become clear to Scott that the old game of sales, no longe…
 
Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages. He is the author of Pre-Suasion: A Revolutionary Way to Inf…
 
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