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Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to earn more yet work less in their startup. She releases new episodes on Tuesdays and Thursday at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
 
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Should you treat customers equally? No, you should neglect your complainers since a competitor can better satisfy their needs. Then you can specialize in serving your most profitable customers. Episode 67 of the Entrepreneur Abundance System gives a practical example. Learn practical ways to magnify your profits by becoming a .…
 
What steps will magnify your profits? Episode 66 of the Entrepreneur Abundance System gives a practical example. Step one is to identify your most profitable customers. Step two is to target others just like them. Step three is to convert them into highly profitable new customers. Learn practical ways to magnify your profits by becoming a .…
 
Do you know who your best prospects are? Episode 62 of the Entrepreneur Abundance System explains how to distinguish your most profitable customers from others so you can better target your key prospects. Distinguish their demographic and psychographic traits and their buying behavior. You can magnify your profits by becoming a…
 
Are your marketing decisions worthless? Yes! They are worthless unless you take actions. Episode 59 of the Entrepreneur Abundance System shows how to convert key prospects into highly profitable customers, increase customer loyalty and decrease complaints, obtain a better return on its investment, and use project management. Magnify your profits by…
 
Episode 54 of the Entrepreneur Abundance System encourages you to ask some of your key customers why they are loyal heavy users of your business. Their responses reveal what motivates prospects to buy from your business and how to create empathetic promotions that convert prospects into key customers. Magnify your profits by becoming a .…
 
Episode 36 of the Entrepreneur Abundance System explains why you can profit more by offering less. The 80/20 rule predicts the top 20% of your products and services will generate 80% of your profits. Thus, your business should offer these items, discontinue other items, and develop new items your key customers desire. You can spark your profits by …
 
Episode 32 of the Entrepreneur Abundance System reviews the first section of your marketing plan. SWOT Analysis considers the uncontrollable aspects of your business: Flip a problem into an Opportunity, target customers that remain despite Threats, specialize in your Strengths, and Let suppliers compensate for your Weaknesses. Apply SWOT Analysis t…
 
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