Dr Raymond Brill public
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Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
 
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Video content rules the internet. However, most eyecare businesses, both clinics and wholesalers, rarely put out any video. Being a video content creator in your professional business does not mean you have to do silly TikTok dances or be a good editor, you just need to spend some time actually doing it. Dr. Joey Allen, host of the Doctor Eye Healt…
 
Serial optometrist entrepreneur Ali Khoshnevis does it again by developing a website and app that helps optometrist find fill-in coverage. No more are the days of posting things on Facebook and emailing your local society for help. ClinicCover is a technology-enabled service that connects Eye Care Professionals (ECPs) with Eye Care Businesses (ECBs…
 
Perry has always loved cooking...so, we're taking a 1-week break to speak with his best friend Erika and master Chef about how to be badass cook in the kitchen and the importance of salt in your food. (YOU WILL LAUGH YOUR PANTS OFF). Salt is a mainstay in every kitchen you've ever been in. From your grandma Felicia's kitchen to your favorite French…
 
Stop being a sheep and following the optical herd buying the same branded frames every other office has. Learn how to grow your optical profits by selling indie eyewear. You will hear from 6 eyewear brands: Kala, Ziena/7Eye, Gazal, Swissflex, Tempo, and Article One. They will share how they got started, how they made their product, and what ECPs ne…
 
Our dedicated front desk team members really have it hard. So much stupid paperwork, typing, and just crap. Why not automate some of this? Learn how the new start-up Opti-Xpres is adding customization to your office's patient communication system that can replace Weave, Solution Reach, Prime Nexus, 4PatientCare, Demand Fore and more. Stop using LAM…
 
Start receiving and tracking referrals through a secure, HIPAA-compliant web portal. Introducing The Chiasm! No more chasing paperwork! Save staff time by eliminating phone calls, faxes and preventing undeliverable faxes or unanswered phone calls. The system provides a simple and quick way of managing referrals by receiving instant appointment time…
 
Save hours a day from searching the web for patient vision and medical plan info. See how ABB Verify’s intelligent software solution integrates with almost any EHR system, freeing you from tedious health and vision benefit verifications and authorizations. Increase office visits with automated email/text alerts reminding patients about unused benef…
 
Optical inventory is such a pain in the ass to do. In fact, most opticians and offices don't even bother doing it! It's time-consuming and frankly a very manual process. Radio Frequency Identification (RFID) is making optical inventory so much easier. It's the same tech used to get into hotel rooms or cars when you are nearby and holding a card / k…
 
You have an in-person receptionist, but do you have an online receptionist? It's the premier concierge experience your patients deserve. Listen as Ryan Hungate, DDS shares how he developed chat software for optometrists, dentists, and any doc that wants a great online experience to drive patients to your office. Simplifeye is the first and only 24/…
 
FSA / HSA dollars spent in your office can result in a significant end of your financial boost for your practice. How are you communicating to your patients via email, social, and in-person to make them aware they can spend dollars at your office on eyewear and other goods and services. As you know, Flex Spending accounts expire making this a busy …
 
Face it, most MDs think optometrists are quacks or just the person next to Walmart or Target doing glasses and contact lens eye exams. We all know that ALL optometrists have nearly the same schooling and are qualified to treat medically. What happens is MDs refer to OMDs where the patient is typically seen by an OD for non-surgical stuff. It's time…
 
In This Episode: Bricks and mortar opticals and optometry offices are really slow to adopt e-commerce solutions for their patients. Patients want to buy glasses online, so why not give them the option through their local ECP. Buy the eyewear online and get adjustments in the store? Bricks and clicks...learn about it! [2:39] Guests introduction. [8:…
 
In This Episode: [3:05] What is Zocular? [12:29] Okra and polysaccharide. [24:10] Supplies for irrigation. [26:44] Zest procedure. [30:59] Other products. [41:53] Tea tree oil. [45:56] Stocking products. The Guest: Peter A. Pham, MD Dr. Pham is a chemist, entrepreneur, and practicing ophthalmologist in Houston. He received his medical degree from W…
 
You will learn: --Difference between Chinese and Japanese acetate --How frames are polished --How to determine if a frame is good quality --How Asian fit frames are made --The manufacturing steps --Why frames cost so much to make --How to design your own collection --What made in Japan means --The different types of equipment used Guest: Christophe…
 
In This Episode: [8:08] Guest introduction. [13:43] Credit card processing [15:08] Tiered pricing. [29:35] Reprogramming terminals. [32:32] Chip vs Swipe fees. [41:01] Background check. [44:59] Payroll. [52:17] Bookkeeping. [01:05] Employee health insurance. Tim Emerson Tim has 28 years of experience in the financial service industry. He founded Em…
 
Discounting eyewear or any services is the best way to give profit away. You essentially are apologizing for your prices when you offer 30% off. This sets a presidence for people to always expect a deal. We already make enough "phantom income" in eyecare with vision plans. Change the way you offer payment options... Offer Sunbit payment plans. They…
 
In This Episode: [2:24] Eyetrepreneur team introduction. [6:05] The current state of private practice and profitability.. [21:13] Common bottleneck in the exam room and the optical when it comes to creating a profitable practice. [44:56] Streamline check-in / check-out. [47:08] Exam room hacks. [52:44] Tweaker hack. [56:34] Converting someone askin…
 
Announcement: webinar tonight where Perry and Dr. Brill will talk for 1 hour about why and how to start selling Rx glasses online. It's the path forward to creating revenue opportunities outside the 4 walls of your practice. Webinar tonight 7/27/2020 at 8:30 EDT Register for webinar: https://us02web.zoom.us/webinar/register/WN_e1y9fyLvSMyqh5d4Dw2Kf…
 
In This Episode: [4:48] Perry's introduction and background. [8:07] Big box vs independent box. [13:20] Eyerockit Consulting overview. [14:29] Eyerockit processes and steps. [16:48] Crush your eyewear sales. [22:53] Crush patient collections. [30:07] Lower all cost of goods and services. [35:18] Frame inventory assessment and plan. [41:07] Develop …
 
Reasons to buy private label: Cut your cost of goods on frames by 70% Stop wasting time meeting with frame reps Stop wasting money on shipping frames all the time to your office Buy better quality at lower prices Prevent yourself from being shopped online for cheaper It's fun to design your own collection In This Episode: [5:41] Guests introduction…
 
In This Episode: [4:42] Guests introduction. [5:28] Black Lab Optical. [15:14] What is a click fee? [19:55] Lens design and why lenses cost so much. [24:44] Why do companies come out with new lenses every year and say it's new and improved? [32:03] Private label. [41:57] Switching lens brand. [50:05] Training [52:47] Why are ARs expensive. Resource…
 
In This Episode: [3:00] The Black Eyecare Perspective. [6:05] Recruitment. [14:16] Affirmative action in optometry. [18:35] Black patients optical needs. [21:21] Customizing Frames. [41:46] Main improvements to cater to more African american communities. [45:30] If you want to get involved with the Black Eyecare Perspective. About The Guests: Drs. …
 
Episode Recording: https://youtu.be/F5KGc-RC0jI We are not professional salespeople in optometry! Frankly, we're terrible at selling our premium services. It's not our fault though...I blame the vision plans for lack of pricing transparency. Techs or doctors selling contacts in the exam room have bad sales presentations. It's either verbal or done …
 
An edger in your office allows eye care professionals to be in control of speed, quality, and pricing. You likely have been in that situation numerous times wondering why a pair of glasses is taking 2-4 weeks to complete? It’s just a simple plastic progressive lens with a premium anti-reflective coating going into an acetate frame, what could be so…
 
The easiest way to increase patient average spend is by offering some type of payment plan or financing option. Usually practices offer this option as a last ditch effort to save a sale, but we need to be proactive in our approach. Don't make people feel bad when they don't have enough money. Smile and offer a great payment plan tool! Payment plans…
 
In This Episode: [3:48] Guests introduction. [8:17] Origin of EnChroma. [11:42] Manufacturing process. [13:32] Why color vision is important? [20:53] The ishihara test. [23:06] The farnsworth d-15. [32:26] EnChroma's business model. [38:48] Cataract formation. [47:16] Commonly asked questions about the product. [1:00:40] Who is eligible to be an En…
 
In This Episode: [3:27] Who is Dan Richards? [4:55] What made him decide to become an entrepreneur? [6:56] Status on the medication for COVID-19. [10:33] How are the patients reacting? [14:25] The business side of pharmacy. [22:32] Couponing. [27:39] Saving time. [43:39] Words of wisdom. About The Guest: Dan Richards Dan holds a Doctor of Pharmacy …
 
This is a throwback episode where Perry appeared on another podcast, the Optical Journal Podcast. Perry discusses his upbringing in eyecare, his childhood, industry thoughts on what's jacked up and what's good, why frame manufacturers have marketing wrong, how to sell the best, and more. Connect With Us On Social Media! Facebook Instagram YouTube J…
 
The guests: Matthew Smith, That Glasses Guy Optique de Luxe Kevin Kretch, Eyes on Chargin Kimberly Odle-Peters, Eyes on Main Joshua Hackney, Optical Express Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Text our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.…
 
On this special episode we talked to Dr. Stephanie Woo on how to open a cash only specialty contact lens practice, no insurance, no primary care and no optical. All that and more in this episode of Eyetrepreneur. In This Episode: [4:26] Who is Dr. Stephanie Woo? [12:42] What happened to her old practice? [15:39] Handling leads. [20:33] Fee discussi…
 
Your optical can easily produce 50% or more revenue for your practice. Learn the tricks of the trade. Buying glasses is a skill. Selling glasses is a sport. Learn how to manage an optical from choosing vendors, buying, pricing, failing with frame lines, and more. Perry's funny vacuum sucking video: https://www.youtube.com/watch?v=-Ezmzlm5q-Y&featur…
 
There's only 2 ways to make money. You either lower your costs of goods, or you sell more crap. If you can do both, you are winning big time! Don't ever think you have the best price on a product or service for your office. There's always new companies out there who will make your life easier. Just because you have been doing business with someone …
 
Learn how to make more eyewear sales in your practice or optical. Perry will give you a bunch of ideas without lowering your prices. You can't grow a practice if you are not ALWAYS focusing on sales. We all want more money for ourselves and staff members, so go chase it. If you want more ideas, many of them can be found here: https://eyerockit.com/…
 
I'm going to break down my story of how I went from selling lemonade on the driveway in 100 degrees Kansas heat to becoming an ambitious industry consultant to drive private practice profits This week marks the launch of my optometry and optical consulting agency called Eye Rock It. I dedicate this podcast to everyone who has made some impact in sh…
 
--Who spends money on glasses? People over 50. --What do these people want? Comfort --How do you give comfort? Lightweight glassess --It doesn't matter if you like them, your patients will. --Rimless wearers are 10x more loyal than traditional full-rim buyers. Email perry@eyetrepreneur.com your podcast guest recommendations. Connect With Us On Soci…
 
The easiest way to increase your income in your practice is by asking each patient in the exam room at the end of the visit if they have other family members that need to be seen. . It's likely a mother will bring their kids in for eye exams; however, parents sometimes neglect their own healthcare needs. So, make sure to ask the mother if they have…
 
Cardboard tints with pictures, lame acrylic brand plaques, junky lens brochures laying around? Stop this nonsense in your optical and learn how to throw away the junk. Learn from the best retailers in the world (Apple, Microsoft, etc.) that simplicity is what consumers want. Frame and lens vendors do the bare minimum to provide practices and optica…
 
Dr James Rynerson talks about the cause, prevention, and treatment for Blepharitis. Dry eye is oversimplified today. It's a complex and vicious cycle that needs immediate and aggressive treatment. Dentists have done very well over the years preaching preventative maintenance. Listen to hear how eye doctors can adopt this same mentality. This episod…
 
As an optician or eye doctor, you should be establishing your brand in your local community. Instead of promoting a lens brand, make your optical about YOUR brand. People grow emotional connections with small businesses because they provide high levels of customer service and great in-office experiences. Why would you talk to patients about lens br…
 
You can have the fanciest exam, the best equipment, best doctors, beautiful office, coffee bar, treats, and the whole razzle-dazzle. But, what patients really want is WHITE EYES. We all want the feeling of beauty and youth. Patients love it when at the end of an exam you show them the simple affordable way to give them porcelain white eyes with LUM…
 
Are you interested in learning how an independent frame company is built? You have heard of the frame company Oliver Peoples. This family optical story is told by Garrett Leight. He gives us an optical market perspective from the past and current. Building an indie eyewear brand doesn't just take money, it takes grit. Garrett tells us how his famil…
 
Outside Rx's can suck sometimes. They are frequently WRONG and then you look like a stupid optician or doctor because you go the prescription wrong. Some places don't even accept outside scripts for the fear of having 2-3 remakes and getting in the hole. Facts are facts though...why would you turn away a patient who wants to spend money at your est…
 
We all have those PROBLEM patients. They nag, they complain, they ain't got no money, they can't see even when the Rx is right. The thing is, we should OWN these problems. Patients get shuffled from provider to provider searching for the magic solution. We can't always hit a home run, but at least running the bases with them is what they need. Join…
 
Are you an optometrist that doesn't quite know how you fit into the overall health system? How do you get them to come to you, how do you get other practices to refer patients to you, and how do you find your place in the eyecare system? All that and more is answered on this episode of Eyetrepreneur. In This Episode: [3:00] Jim's journey into devel…
 
There’s always UGLY “DOGS” at the animal shelter that people still love and adopt. But, people don’t adopt ugly frames. So, instead of returning the “dog frames,” how do you sell them in your optical? Returns are messy, ewww. You need to learn clever ways to CLEAR THEM OUT and make room for better sellers. Just face the facts, NOT ALL frames will s…
 
Eyecare and optical is a growing industry, so how does Versant Health fit into it? This episode covers many different aspects of Versant Health (Davis Vision) as it fits into the eyecare market and as it relates to you. In This Episode: [5:44] How Scott got involved in healthcare and Versant Health. [6:40] The background of Versant Health- Davis Vi…
 
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