show episodes
 
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
 
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness – this podcast is for you! Featuring a blend of solo and guest episodes, get ready to be be empowered via marketing and business development tips and learn from fellow health and wellness business owners. Episodes include well-known experts in their fields: Alan Stevens (Face Profiling), Arani Duggan (Fundraising), Bec Derrington (PR), Chantal Gerardy (Fa ...
 
Kate Toon – Copywriter, SEO lover, Hula hooper and Misfit Entrepreneur. #BEMORESHARK While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach. She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps. Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus. In ...
 
The WP Bosses Show exists to build and strengthen the WordPress community within Australia. We'll bring you interviews with Aussie WordPress Designers, Developers, Builders, Users, Hackers, Preachers and probably more. We'll let you know of all the WordPress Meetups happening around the country, and share some home-grown plugins and services for you to check out.
 
The Leveraged & Loving It Podcast is for coaches and thought leaders. You'll learn all about how to create more leverage in your business so you can make more money in less time, spend more time with your friends and family, and love your business even more (without the burnout). Join your host Renée Hasseldine as she shares her top leveraging lessons and enjoy her interviews with top coaches and thought leaders about how they've created businesses that they love.
 
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show series
 
Does your mind ever go completely blank - completely absent of words - when you see that big white computer screen of death? With that little blinking cursor, mocking you… You know you need to have highly engaging and informative content to promote your products and services. But you have no idea how to get those words out of your head and through …
 
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with…
 
Have you ever thought about buying an already-established business, rather than starting from scratch? And possibly purchase something completely outside the industries you’ve had past experience in? If yes, then today’s episode is one for you! Michelle Johnson and her husband have done this. And not just once. They’ve done it twice! They’re curren…
 
Is fear holding you back right now? Do you find yourself worrying about random things in the middle of the night - thinking you’re actually being productive by trying to solve them at 3am? If yes, I challenge you to think back to a time when you were fearful. I bet it all worked out in the end, didn’t it? Today, I’m chatting with Elaine Benson abou…
 
I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your o…
 
Do you have big dreams of growing a profitable business? You know, a business that doesn’t just provide enough money for your family to live on, but also funds holidays, helps you buy your dream home, and pays for self-care treatments to make you feel amazing? While money doesn’t grow on trees, there is a way to ensure you’ve always got some to spa…
 
Behind every great businesswoman, there’s often a great man asking...What’s for dinner? To celebrate my 100th episode of Marketing & Me, I’ve invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales. It makes sense to combine this milestone episode - and my hubby to talk about this subject - because starting a…
 
Are you practicing mindfulness every day? How often do you meditate? And do you know how to heal yourself when anxiety appears? We’re currently in the middle of Mental Health Month in Australia - which is timely considering Covid lockdowns are in the process of being lifted in Victoria and New South Wales. Clinics and salons are reopening. School i…
 
What’s your biggest fear? If public speaking instantly sprung to mind when I asked that question, then you need to tune into today’s episode. Storytelling on stage - whether we’re talking about a physical stage or a virtual one - can be extremely beneficial for building your profile, showing your expertise, and empowering your target audience. So i…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we’re talking to Bec Slack, a former student of the Rec…
 
When it comes to running a business, do you have a secret army around you? In other words, are you surrounded by a team of like-minded individuals - including the people leading your business, employees, customers, and advocates from the general public? People who can help you achieve your core purpose in life. People who can help drive you to achi…
 
Do you consider yourself to be an organised person? Or is your life a bit scattered - and you never feel like you’re getting the most out of your day? If being organised isn’t your strong suit, then it’s very easy to fall off the productivity wagon. Procrastination can also push you off the edge… Today, I’m sharing 5 productivity tools I personally…
 
Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why today we’re revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect …
 
Like it or not, when you’re a business owner there are various legal factors to consider. But it can all seem extremely overwhelming. Especially when all you want to do is focus on improving the health and wellbeing of your clients - and that annoying paperwork just gets in the way. However, having agreements in place for both staff and clients, kn…
 
Are you proud of your current website? Or do you, like me, cringe whenever you look at it? Personally, I feel the design is now outdated and - with so many service offerings under my wing - it could work so much better for me and my business. But you’re probably like me. Great at providing a high quality product and/or service. But not so great at …
 
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of…
 
Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don’t sell…
 
Are you currently ‘doing it all’ in your health and wellness business? Are you meeting with clients - face to face or virtually - as well as doing all the bookkeeping, marketing, and administration? If your answer is yes - and you feel like you’re on the verge of burnout - it makes sense. Because starting up a business doesn’t just mean serving you…
 
If you’ve ever felt like you’re not good enough or you don’t belong - then you’ve probably been haunted by Imposter Syndrome. It’s especially common among people who are intelligent, successful, and in a position of authority. And yes, that often includes business owners. Some of the common causes include: low self-esteem, perfectionism, fear of fa…
 
Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be…
 
While facials and massages are nice, sometimes they’re nothing more than a band-aid solution. Because self-care is one thing. But radical self kindness is another. It’s all about managing those little gremlins in your mind that stop you from being your best possible self. And not constantly striving to do more, give more, and put yourself last. Or …
 
How are you building your personal brand and business profile right now? Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website? Or are you taking a more proactive approach - and putting yourself out there to increase your visibility? Today, I’m chatting with success coach, Sarah Makri…
 
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn…
 
Do you have an exciting program or event launch you’d love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it pic…
 
When it comes to marketing your business, there’s a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you’ll realise there’s so much more involved. Like ethics, sustainability, and inclusiv…
 
Have you ever thought about being a podcast guest? Or maybe you’ve been thinking about starting your own show, but would like to tip your toe in the water first? Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market. It gives listeners the opportunity to hear from and learn about th…
 
On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing. But I realised there’s one area that hasn’t been addressed yet. Skin care. And I’m not talking about unnecessary cosmetic beauty treatments here. I’m talking about taking care of the largest organ in your body - and the body's first line of defense aga…
 
Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to sa…
 
When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowe…
 
Are you dreaming about financial freedom? You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation. Because you have a steady, stress-free stream of passive income. Well, that’s where property investment comes in. If you’ve ever felt completely overwhelmed by the process involved -…
 
Have you got big aspirations for your business - but life continues to throw curveballs your way? And just when things seem to look up - you get thrown down again? Well, you have a choice. You can either give up and set up camp in that deep, dark pit you’ve found yourself in. Or you can keep your chin up, focus on the limitless starry sky above, an…
 
Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about …
 
What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's amazing how much the colours, or logos we use can impact how our customers see us. And of course, there's actually a psychology behind branding that uses science to match your brand, to you…
 
As a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there’s another form as well. That inner dialogue that’s happening continuously in my mind. Today’s episode is all about using empowering words. Th…
 
When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche? Are you communicating with them? Or just talking AT them? Story is all about connecting and building relationships. So it shouldn’t just be a monologue. You need to think about who is listening - and a…
 
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of …
 
Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board…
 
Whether you experience moments of panic or have full-blown anxiety attacks, you’re not alone. As business owners, we’re often under a lot of pressure to do our best, be our best self, and get the best results. And because of this, we sometimes feel overwhelmed with our to-do lists and expectations of others. But for now - I want you to forget about…
 
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