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NEW EPISODES EVERY TUESDAY – “How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, an ecommerce industry insider and Shopify Partner. The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
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The Back to Front Show

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The Back to Front Show

Keir Whitaker and Kieran Masterton discuss web design, web development and startups

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The Back to Front show was started in 2013 by web industry veterans Keir Whitaker and Kieran Masterton. Over the first 40 episodes they have discussed everything from web design and development to startups and dog related tech. Today the focus has shifted and includes topics including remote working, working in the web industry, productivity, hipster beards and much more. Released irregularly but always produced with passion The Back to Front Show runs for around 40 minutes per episode and c ...
 
Tom Brown is the founder & CEO of the Shopify store Posted Protein, a six-figure platform obsessed with the health & wellbeing of its customers. Tom is also the CEO of BRND Labs (a Shopify agency), and a guy a tad obsessed with hacking growth & reducing inefficiency in life. The slightly longer story? Tom went from being the son of an incredibly successful multi-millionaire to homeless living with his mother and 2 siblings in the single room of a B&B, to the proud owner of Posted Protein, do ...
 
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Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man. He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding s…
 
This episode is also available on YouTube: https://youtu.be/2O8th50rMbM If you advertise on Facebook (or other ad platforms) you need to understand Media Efficiency Ratio (MER) vs. Return on Ad Spend (ROAS) and how to think about advertising incrementally. Why Facebook Ads reporting on ROAS is broken. If you’re pulling back on Facebook ads as a res…
 
What do billboards, car wraps, and TVs in bars have to do with inbound marketing? They’re all part of the category of “out-of-home” - or OOH - marketing, and an incredibly powerful tool for inbound marketers to use in generating brand awareness and driving inbound interest. On this week’s Inbound Success Podcast, Onescreen.ai CEO Sam Mallikarjunan …
 
Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework. At Shopify Unite 2021 last summer, Tobi Lütke demo'd a new quick-start toolkit for store development called Hydrogen. It looked cool, seeing Tobi demo it made me want it, but truthfully I didn't understand it. Should I have FOM…
 
In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers." Show Links Bloomberg: 2021 Gift Cards Expected to Surge Amid Shortages Book: The New Abnormal The Econo…
 
Want your website to rank at the top of Google’s search engine results pages? Start paying attention to core web vitals. In this week’s episode of The Inbound Success Podcast, Peaks Digital Marketing CEO David Finberg breaks down what Google’s core web vitals are, why they matter, and how you can optimize your site for them. From compressing images…
 
Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand. Show Links Smart Holiday Bootcamp Zipify Pages Smart Marketer Boom Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". Try Bold Product Upsell, free trial Save 20% on…
 
What’s the secret behind the success of brands like Dollar Shave Club and Casper Mattress? Postie co-founder and CEO David Fink says its about combining a mission driven brand message with deep authenticity. In this week’s episode of The Inbound Success Podcast, David explains why it’s so important to develop a strong brand story focused on the org…
 
In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools. Show Links Double Your WDW Holiday Email Guide Never miss an episode Subscribe …
 
We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns. You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season. Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and ou…
 
Heinz Marketing founder Matt Heinz is well known throughout the B2B marketing world for his work helping businesses to build predictable pipelines. But he’s also gained a reputation as a community builder by virtue of his involvement in creating and growing the CMO Coffee Talk group. In this episode of the Inbound Success Podcast, Matt talks about …
 
Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue. We learn: Dialing in messaging for 2021 Improving deliverability (to offset lowered open rates) Why testing your offers is your biggest opport…
 
When it comes to organic content strategies, Brad Smith really knows his stuff. As the founder of Codeless, he’s helped well known SaaS companies like Monday.com, Chargify, and WordStream create high quality, high performing organic content at scale. And as the CEO of Wordable, Brad and his team are making it easier for content creators and manager…
 
In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless. Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory an…
 
This week on The Inbound Success Podcast, Threefold Chief Marketing Officer Rachel Johnson talks about running marketing for 6 brands at once - with a team of herself and just one other marketer - all while raising three children under the age of 5. If there ever was a real life super woman, Rachel just might be her! As CMO of private equity firm T…
 
In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was nothing compared to this. Why are limits on toilet paper back in stores? How many container ships are sitting in the water outside of Long Beach right now? Why does Amazon want to legalize weed? Turns ou…
 
This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference. Lisa’s approach relies on intent data to identify in-market accounts. She wen…
 
This episode is for you if... You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider. OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode. Lots of industry analysis and …
 
This week on The Inbound Success Podcast, Draft founder Nick Disabato breaks down the advanced conversion rate optimization strategies he uses with his ecommerce clients. Nick’s results are impressive. He beats the ecommerce industry average CRO results by 4X, typically increases conversion rates by 40%, and average order value by 15%. In this epis…
 
In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt. As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic. Prior to Givz, Andrew was tre…
 
This week on The Inbound Success Podcast, Umault Founder Guy Bauer shares his approach to creating business videos that people actually love to watch, and that also get results. Guy is the author of the book “Death to the Corporate Video”, and the host of a podcast by the same name, and has made it his mission to put an end to boring corporate vide…
 
For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey. Questions like... What's better: Free Gift with Purchase or flat discount rates? Do you buy extra inventory or clear out distressed inventory? What's Plan B …
 
This week on The Inbound Success Podcast, Ethercycle founder Kurt Elster talks about building communities, growing a podcast, and why authenticity is the key to successful marketing. Kurt is the host of The Unofficial Shopify Podcast, widely considered to be “the” podcast for anyone using Shopify as their ecommerce platform. He is also the creator …
 
On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun. Show Links Shogun Frontend NOMAD - 15% off full priced and in stock gear on nomadgoods.com with co…
 
Sometimes the best way to market a product to people is not to market the product at all. This week on The Inbound Success Podcast, Linux Foundation SVP and Chief Marketing Officer Derek Weeks talks about why marketer's should embrace the notion that "helpful is the new viral." As the new head of marketing at The Linux Foundation, Derek is doing ju…
 
If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize? In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed. Sponsors Free 30-day trial of Zipify OCU - (To get an u…
 
How does the marketing team at Bigtincan use intent data to influence and close deals? This week on the Inbound Success podcast, Bigtincan CMO Rusty Bishop breaks down the mechanics behind the company's account-based marketing (ABM) campaigns, including the tech stack they're using, and the nitty gritty details behind their intent data. Rusty says …
 
Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data. As more and more Shopify businesses drill into making data driven decisions having the proper foundation is imperative. I have Rich Hannah from RHUX analytics here. One of our mutual clients has been working with him a…
 
How do top e-commerce companies leverage customer referrals to increase sales by 20% or more? This week on the Inbound Success podcast, ReferralCandy Chief Advocate Raul Galera breaks down the best practices behind top performing customer referral programs. From when to launch a program, to how to ask for referrals, and how to reward customers who …
 
Kurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Domino's self-driving cars to Walmart’s plan to be fully self-checkout by the end of 2021, to virtual fitting rooms debuting at a time when a lot of Americans really just want to get back into the mall (you…
 
What's the quickest way to build and execute a content strategy that will deliver big inbound lead gen results in a short amount of time? This week on the Inbound Success podcast, Trimble Director of Demand Generation Lindsay Kelley breaks down how she and her team grew inbound deals from 22% to 66% of the company's pipeline in just six months with…
 
Paul and Kurt recap and discuss July's ecom buzz: Klaviyo's new features Headless Hotness The Summer Slump Paul's Beef(s) with Kurt Our favorite Online Store 2.0 feature Show Links Klaviyo Product Event Screencast: Online Store 2.0 Demo Shogun Frontend Sponsors Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com an…
 
Pricing a new product or service is one of the biggest challenges you may take on as a marketer. What do you need to know before embarking on a pricing exercise? This week on the Inbound Success podcast, podcast host and clean.io CMO Kathleen Booth talks about pricing. From who should be involved in determining pricing, to what type of research you…
 
In this episode, we'll pull back the curtain on how coupon extensions work, and reveal new data showing how they really impact key performance metrics like average order value and cart completion. How do coupon extensions like Honey and Capital One Shopping get the discount codes that they share in their apps? When a coupon extension is present in …
 
What happens when you take on a new role as CMO and develop a new marketing strategy, only to have a pandemic hit just months later? This week on the Inbound Success podcast, Planful CMO Rowan Tonkin talks about his experience since taking on the role of head of marketing at Planful. It all started with a complete rebrand (including a company name …
 
In this Ask Us Anything episode, we answer listener questions. When should I upgrade to Online Store 2.0? What's headless ecommerce? The new metafields: What are they? How would I use them? What are you doing differently with FB Ads since the Apple privacy update? How to structure content for landing pages How to promote subscriptions Establishing …
 
With search engine algorithms constantly changing and the level of content saturation on the rise, what does it take to create content that will both delight readers and dominate organic search? This week on The Inbound Success Podcast, MarketMuse founder and Chief Strategy Officer Jeff Coyle breaks down the factors that search engines consider whe…
 
For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market opportunities. Now, Zuly is translating the skills she gained to become a successful entrepreneur. It started when Zuly recognized the need for a product to help busy women keep their hair dry while sh…
 
Outside of emails, landing page copy and offers, what are the levers that marketers can pull to get better results from their conversion funnels? This week on The Inbound Success Podcast, DropFunnels Founder and CEO Jordan Mederich explains the importance of what he calls "building your house on rock as opposed to building it on sand" — or why it's…
 
Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic. We discuss: The importance of brand identity The case for co-founders Tools…
 
Who is YouTube Advertising right for, and how to top brands get big results from it? This week on The Inbound Success Podcast, Linx Digital founder Shash Singh breaks down his approach to YouTube advertising. Shash and the team at Linx are YouTube ad specialists. It's all they do, and as a result of that specialization, they've been able to get gre…
 
In-store marketing & merchandising are the basics of eCommerce but something that is missed often. Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales." In this episode, we'll learn what are t…
 
In the hyper-competitive world of e-commerce, how to the top performing brands drive continuous improvements in conversions and revenue? This week on The Inbound Success Podcast, Dexter Agency CEO Joris Bryon talks about the importance of A/B testing, and why small improvements to your website can drive big increases in revenue. From the process he…
 
Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're calling it "Online Store 2.0" In this episode, we recap the highlights with a focus on what matters for merchants. Show Links Shopify Unite Never miss an episode Subscribe wherever you get your podcasts…
 
Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of Gist Yarn, tells us how she's used pre-ordering to fund our inventory growth. Sarah started her career as a community and union organizer, and made the switch to small business when she helped to run …
 
When it comes to multi-location or franchise marketing, the key is balancing centralized brand control with hyper-local marketing. This week on The Inbound Success Podcast, Wild Coffee Marketing co-founder Amy Anderson explains how her team approaches managing the marketing strategies for some of the countries biggest franchise brands. From working…
 
Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have! This episode isn't about successes, it's about the stuff everybody (myself included) gets wrong when starting out. MyWifeQuitHerJob's Steve Chou co-hosts this joint episode to discuss the boneheaded mistakes we've all made runnin…
 
What would happen if marketers forgot about leads and demo requests, and focused solely on pipeline and revenue? This week on The Inbound Success Podcast, Refine Labs founder and CEO Chris Walker breaks down his unorthodox approach to B2B marketing and explains why he believes most marketers are doing it wrong. Refine Labs hasn't been around long (…
 
Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today. How can a brand get customers if they don't have a budget for ads? Why should brands invest in BFCM planning wh…
 
When COVID hit, many businesses were forced to pivot. How did Equinox Group quickly revamp its entire content production process to support the move to virtual classes? This week on The Inbound Success Podcast, Airtable CMO Archana Agrawal explains how Equinox Group used Airtable to build an entirely new content collaboration system as part of its …
 
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