show episodes
 
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
 
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show series
 
In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO. [00:04:44] What are some other metrics that should be more important than jus…
 
Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future …
 
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week. We dove into a number of items, including: [00:04:28] iContact acquires Moz. We’re saddened by the end of an era. [00:08:39] Google says that they don’t rank websit…
 
What are the problems when analyzing and acting on data from enterprise-level SEO projects? With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource. Mark Traphagen of SEO Clarity gives us his insights into these issues. He also gives us a perspective of what is a good make-up of…
 
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don’t go off of headlines but off of Google reading and placing relevant references to the passages. There’s a brain at work here, folks! [00:06:46] Google Search Cons…
 
Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas. We dig into what Google is really doing with the SERP and what the challenges are in reporting the larger perspective for the different audiences he serves. A key message in this interview is not …
 
Loren and Simon will be discussing Simon's SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current "marketplace SEO" focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at …
 
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in our Production Booth [00:05:16] How MUM may change search behav…
 
In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk about how new SEOs can’t be afraid to be challenged, Montti’s perspective on CWV and discuss that Wix & Wordpress spat. [00:04:24] Roger’s Publishing Hist…
 
Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.
 
On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has privacy-focused change…
 
Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites. Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to share information with his local business commu…
 
On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB’s local justification, and weigh in on Clubhouse. [00:04:26] Core Web Vitals claimed to be a minor tie breaker [00:10:11] Local Justifications give a…
 
Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free pizza and beer didn’t hold a candle to th…
 
Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing[00:09:08] Report indexing issues on Google Search Console[00:13:24] Elementor updates for Core Web Vitals[00:18:00] Go…
 
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Google during the first large algorithm changes [00:20:00] The path of critical SEO thinking compared to how Google is understanding quality. [00:23:40] W…
 
How does affiliate marketing tie in to SEO? More than you'd think. Google algorithm updates have led to mega affiliates and their listices ranking higher than ever. How do you get your product or service in the mix? Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and …
 
Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this week. [00:04:06] Google Testing Local Car Inventory [00:09:27] Google’s Scraping Its Q&A Function [00:13:51] Assessing The Impact Of The Product Revie…
 
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information. [00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011 [00:07:14] Pedro’s take…
 
The SEO News to pay attention to this week includes Google’s ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly half of all websites when it rolls out. [00:03:19] Google Has Problems With Long-Form Question Answering A new research paper finds that Google still …
 
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