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The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
 
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The other title for this episode was going to be “What a Sh!t Show” but then most of us already know that about 2020. As Dave says at the start, this will be the last show and if you want to know why, just go give a listen to our show Patterns in Social Media Posting, Podcasting, and Content Scheduling as (for us) listening tends to just tank over …
 
In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows. There are tons of tools available to us digital marketers for almost every issue or task but not all fit our budget, work flow, operating system or maybe just dont do exactly…
 
2020 is the year of online. Online podcasts and online or virtual conferences have been big this year. Podcasting has been growing but the number of people that started them as well as the number of new mini conferences or conferences that went virtual is huge. For those that never could get away from work or get budget approval hopefully they have…
 
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices have had harmful effects on competition and consumers. Google has foreclosed any meaningful search competitor from gaining vital distribu…
 
So while this episode is somewhat inspired by Nathan Apodaca, Ocean Spray and TikTok there is much more we want to dig into. The cartoon that Ryan shared can be found at Marketoonist about a blank billboard. With more than 60 million views and counting, this homemade video was more effective — by far — than any advertisement Ocean Spray and its age…
 
When Dave had this topic and episode in mind he knew that it would be an easy sell to Mat since the initial concept was around Tom Brady. So for a rare episode we do focus a bit on sports but even for those that arent into football or know much it will still be a worthwhile listen we promise! During the Leadership Series we did earlier this year, L…
 
All businesses want more traffic. You work your tail off to make Page 1 and then more time to get into Top 3 and maybe even #1. But the traffic never comes? Maybe you have a horribly low CTR but solid conversions? This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing. Impr…
 
In short as the guys have said in numerous Pubcon and other presentations: You Need to Market Your Content Marketing! – Dave & Mat so very often Matt kicks things off and gives you a ton of places to repurpose an infographic for example: Instagram Post Instagram Story Instagram Reel YouTube Facebook Post Tweet it Out LinkedIn and more but there are…
 
There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practices Are Not Always Best Practices for you and your business. You do need to test things and then keep testing them. Our Posting Schedule Tests We started at posting on Monday We moved to Wednes…
 
Well we can’t answer that for you (exactly) but we can review and compare them using Episode 166 as the common sound file. The goal was to answer (or try too anyways) the often asked question – what service should I use to transcribe my podcasts? There are however many caveats which we cover during the episode, such as: How many speakers do you hav…
 
A special thanks to Kevin Indig, VP of Content for hopping on the show on such short notice but we thought the topic and tweet were both very interesting. To see the full thread visit his Tweet. Kevin got some great responses so check them out as there is a great list of reasons, ideas and discussion. If you like podcasts and want another one to ch…
 
Did you listen to Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer? If you haven’t do check it out as it was the first time Dave took what he learned from the Time article and tried to apply it. The article from 2013 of all things that was shared is called This Post Will Make You A More Effective Communicator In 90 Seconds that…
 
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items. The examples today really focus on doing things IRL and offline and then filming or document…
 
Somewhere at some point Dave came across a question around link building. The thing about this question is that it could have been asked this week, earlier this year, 2 years ago, 5 years ago or even 10 years ago. If there is a Google Chat or Twitter chat with someone from Google you can almost guarantee that a question along the lines of the examp…
 
Jay Sofer runs a locksmith business in the New York City area where he operates in not only a big and competitive city but also a very competitive industry. Jay adopted using Yelp quickly after her started but has since branched out to focus on many other online opportunities. Looking for the articles we mentioned? Zooming to Conclusions How to Ear…
 
If you listen you will realize that we had no idea what the true topic and direction was but that it was going to be a discussion on asking better questions, helping people online and in your company and really just being a good steward to others. The initial idea came from a Reddit thread about Sitemap XML and how someone was struggling with an is…
 
No matter where you live, even if you are in the United States and all of your audience is in the US or even just your own town there can be language that changes from one region to another and even one city to another. Local Languages Examples Trunk vs Boot Lighting Bugs vs Fireflies Garage Sale vs Yard Sale vs Tag Sale vs Rummage Sale Coke vs. Po…
 
When is the last time you tested your various pages in Facebook, Pinterest, LinkedIn, Twitter or on any other social network? Do you know how a product page, category page or blog page will display in various circumstances? What happens if you don’t have an image for a service page or blog post? What about category pages where there is no default i…
 
In recent weeks Bing has made some major updates and news with three things designed to help webmasters, site owners and SEOs. We were able to get Fabrice Canel on right as Bing was pushing the new Bing Webmaster Tools live. We would also like to thank Fabrice for joining us on such short notice and digging into all these topics with us for you all…
 
What is the digital shelf? Dave puts Mat on the spot and asks him to explain what he thinks it is. Marketing channels? Or is it data in the cloud space? – Mat Sorry Mat, nope! What is the digital shelf – really? Think of when you are at a grocery store and you are down the cereal or chip aisle? Think of where things are placed in terms of eye level…
 
As always, the title may or may not be the best but hopefully it gives you an idea of what we tried to do and dig into! Matt leads this episode and digs into some things and Dave joins him here and there but for some of the main things that they covered, here you go: Business is inconsistent. From week to week and even day to day there are drops an…
 
Dave isn’t quite sure how he came across this thread on Twitter but lucky for us he did. Here is the thread that promoted Louisville over Florida State and other ACC schools. What jumped out to him was that someone had picked 2014 as the starting year for the graphic. Why 2014? This was posted in 2020 so why not go back one recruiting class (4 year…
 
Marketing Leadership With Mark Barrera The final episode of our Leadership Series has the guys digging into running an agency vs. consulting vs. leading an in-house team. The conversation of course also digs into tips and ways to better manage remote teams as 2020 has changed how teams work together among a host of other topics. Leadership Series G…
 
In this 3rd episode of the Leadership Series we are joined by Amanda Orson. She has been involved in affiliate marketing, SEO, growth marketing and much more. Her background is likely quite unique and her insights from it can help all of us be better managers, leaders and people (so says Dave!). Military, Firefighting & EMT Background From leadersh…
 
As we continued the Leadership Series we were joined by the CMO of Talend, Lauren Vaccarello who has also been at Salesforce, AdRoll, Box and many other small and large companies. Early PPC and Bid Gapping Dave prods Lauren a bit to go down memory lane to talk about GoTo, Overture and bid gapping. Back when CPCs were $0.15 to $0.20 and no more than…
 
Hiring and Building Digital Teams The first of the Leadership Series episodes was with long time friend Sean McGinnis. His background is diverse as are the industries he has worked in. The episode touches on a number of leadership topics but our goal was to really focus in on hiring and building digital marketing teams. Note: we had echo/background…
 
Leadership Podcast Series Just over a year ago we did a 100th Episode Series where we talked to 5 great guests about various digital marketing channels and how they have evolved over the past 20+ years. This year we thought we would do a similar series but instead focus on something more “practical” to our listeners. So the next few episodes are go…
 
Kicked off by Mat and his story of a leaking roof starts off the episode with a perfect example that just happened in recent weeks. Dave also had some water issues this year where he had trouble getting not the Marketing -> Sales handshake to work but just a good overall follow up experience. Dave then digs into a Memorial Day Test that was the ini…
 
While we started this project almost a year ago or so it has taken some turns and twists and a major change to the Business of Digital YouTube channel. While you might not be thinking about creating 120 or 150 videos for your podcast, you might use some of the thought process and lessons learned to apply to scaling your social media posts, content …
 
The TL/DR is this: Really plan out your URLs and where you think they will be in the next 5+ years if at all possible. The goal is to future proof your URLs so that redirect, 404 and lots of other common issues simply aren’t problems in the years to come. URL Guide and Rules Whenever possible the following guidelines should be followed: Use dashes …
 
As most conferences either postpone or outright cancel, MDMC went the other route that a few have gone – full virtual. Some quick info about the conference: FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st. During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Fr…
 
Tools to Find Keyword Trends and Shopping Keywords If you are in an industry that is changing (that should be most of us) due to seasons, technology, COVID-19 or just because nothing stays the same there is a need for tools like these. So while some of the tools and examples we cover in the episode focus a bit on shopping and e-commerce don’t skip …
 
Building & Supporting Communities Mat starts us off with a story about a local business that after 30 some years is back. Even after some 30 years they had fans and a community waiting for them and since opening last year have only grown that “family” of supporters. How are they building this “family” or community? They are doing it online and offl…
 
So for those that don’t know what a Post-Mortem is, here is a quick explanation: After you launch a site update, new product, at the end of a quarter or basically at any point you have a team that worked on something or together sit down. The goal is to break down processes and how teams/people worked together to figure out how to be better, faster…
 
While talk prior to us recording this episode was focused around a video that Google put out we instead focused on all the other things you should worry about when hiring an SEO. Think of this as a starting point to a Guide to Hiring an SEO. There is much more you should worry about than what we cover here but the questions and conversation we have…
 
Live Streaming & Video Summit Session Tips W/ Stephanie Liu Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions. How to start live streaming We of course sta…
 
This episode like many is because so often things online (and offline) are setup to be harder than they should. When solving problems there are often are many ways but very often the solution causes more problems than it fixes. People cant find something on a web site? Create a mega menu. Lots of Categories? Show none in the menu. Have a big menu? …
 
While you may or may not have some free time right now there are still a ton of resources here for you to use to improve your skills in the future. If you missed our episode with Aleyda where we dug into a number of tools and ways to work remote you should check that out too. From online coding, learning SQL, data science, writing classes or get ce…
 
In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn’t the full outline but does cover 10 important points made during the episode. Understand that things have changed, and be willing to adapt and do new things. You may have to do some …
 
Taking advantage of Aleyda’s lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic. She also just posted a Work from Home Worker Checklist (link below) for those working remotely from home for the fi…
 
Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips: Lighting – do make sure that you have overhead a…
 
Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike “Professor Maps” Blumenthal. Local SEO Topics Covered Zero Clicks Immersive Search Transnational Search Knowledge Graph Google My Business Reviews Local Guides Optimizing Photos that Show up in Local Images & Impact on…
 
What to do about coworkers and bosses and social media accounts? Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line? Disclaimer: Dave and Matt are not your HR Department or lawyers. For all legal related questions around hiring, firing and even your own internal social media rules you should co…
 
Thanks to Yext for the blog post that spurred the need for us to talk about site search and if/who really needs it. After a recent football game they went through and picked one PAA (people also ask) about each of the advertisers and checked if they could find the answer on the advertiser’s site using site search. Pretty much everyone but one faile…
 
In this episode the goal is to help you avoid burnout and hopefully get more done at work! Other Episodes In the past we have covered some similar topics that may help. Leadership Mental health Tools We talked about a number of tools to help you with time and task management. GetHarvest Freshbooks There are many others but these were just the ones …
 
Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are NOT on LinkedIn advertising you need to read on or give a listen. Why are LinkedIn Clicks so Expensive? AJ digs into a bit of comparing why clicks cost so m…
 
If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content. Beyond that, use the tool as needed to remove content or monitor your removed content and that you haven’t tripped Safe Search Filtering. Announcement & Coverage https://webmasters.googleblog.com/20…
 
A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked: I am starting a new business and want to have a blog and Instagram. How much content do I need to launch with? Do I need to fill my Instagram grid? Do I need 1, 2, 10 pieces of c…
 
Sitemap XML Guide – Do You Need Them and How to Build Them. Thanks to the constant number of SEO Audits that Dave does each month he sees odd things across many sites, content management systems and more specifically in sitemap XML files. Recently there was some comments made by John of Google and covered by Barry at Search Engine Round Table where…
 
Company Data Security Guide for In-House Teams & Agencies While this episode is mostly based on our experience a great resource and motivator to the idea for this episode came from Dennis Yu’s post on LinkedIn so go check it out. Via Dennis Yu’s post on LinkedIn Team On-Boarding Management For every team that you have internally (sales, marketing, …
 
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