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Best Ralph Burns Amanda Powell podcasts we could find (updated May 2020)
Best Ralph Burns Amanda Powell podcasts we could find
Updated May 2020
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
 
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Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing chan…
 
In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categor…
 
Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below.…
 
Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it wo…
 
Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, …
 
Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisi…
 
At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the f…
 
New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world. RESOURCES MENTIONED IN THIS EPISODE: Zoom Slack L…
 
Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing wh…
 
Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of…
 
Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what…
 
Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swi…
 
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll f…
 
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll f…
 
What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is cruc…
 
Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from…
 
What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable. In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roled…
 
This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly i…
 
Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relation…
 
What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit…
 
This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to di…
 
Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is…
 
Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospect…
 
If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hirin…
 
This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCE…
 
If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, a…
 
BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors …
 
In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever. Thanks for…
 
In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTI…
 
In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad …
 
In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ad…
 
In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video…
 
This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create…
 
This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN …
 
This week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how …
 
In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, …
 
Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client…
 
In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service. In this episode, Ralph reviews 7 statistics that every Facebook advertiser…
 
This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS E…
 
We’re doing things differently in this episode. Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE Y…
 
What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it. IN THIS EPISODE YOU’LL LEARN: The differences betw…
 
In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic. IN THIS EPISODE YOU’LL LEARN: How ManyChat got started…
 
This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s t…
 
Did you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing…
 
Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types…
 
We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing se…
 
This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and…
 
This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology…
 
How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank fo…
 
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