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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
 
A podcast for helping communicators create the right message at the right time and deliver it on the right channel with public relations expert Molly McPherson, APR. Listen weekly for your guide to the best communication techniques in leadership, communications, and managing a reputation both online and off. Episodes feature a mix of current events analysis and interviews with newsmakers, communication professionals, and business experts from Molly's more than 25 years of public relations an ...
 
Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
 
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Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of posts, optimize your images or video, and generate leads and sales for your business. https://www.theagentsofchange.com/395…
 
A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines. Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their onl…
 
Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being? Yeah? Well, me too. I understand how it feels to be in a position of wanting to speak out when you sense there is an injustice - when something is not aligning wi…
 
All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? We the help of Forrest Dombrow, we dig int…
 
The best way to manage a crisis is to prevent one. The best way to prevent a crisis is to identify the types of crises that can affect your business. In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether. Each one has its own unique set of challenges and implications,…
 
Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris Mercer returns to the show to tell us what ever…
 
Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do. Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing. Guest Christy Laverty disc…
 
We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is here to share her strategies and i…
 
Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses. On the podcast, Julie …
 
If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you. The place to start is with your Google My Business acco…
 
I love giving presentations, workshops and keynotes because I love helping people. I love giving virtual presentations because they are incredibly convenient, interactive and easy to use. What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people wh…
 
In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few he…
 
Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make …
 
Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you’re a technology, digital, and social media expert like today’s guest Wi…
 
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021. Gini Dietrich shares how she advises her clients to update their …
 
When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, Yahoo, DuckD…
 
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe back…
 
The one person you have the most trouble forgiving is yourself. Yet much of the way we think and act was learned before we reached the age of 10. Randy Gage, author of the new book Radical Rebirth, joins Jason Hartman to discuss how we can constantly reinvent ourselves to become the best version we can possibly be. Key Takeaways: [1:30] Randy's on …
 
As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic. Today’s guest, Wes McDowell, helps small businesses do exactly that by…
 
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time. However, there is a significant push for turning to public relations to help boost the visibility and cre…
 
In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate to market pr…
 
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.) The need to convey trust and leadership via a computer screen isn't going away - ever. Brad Phillips is a mast…
 
Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO. Because after all, how can you improve on something - or even know it’s working - if you aren’t measuring it? SEO …
 
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis. Listen for PR response tactics for Twitter, Fa…
 
How do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads online.…
 
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well. This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization. Learn the three ca…
 
It’s no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and in order to ensure the very best user experience, it is taking a “mobile-first” approach to indexing websites. From an SEO perspective, what’s the difference in optimizing for…
 
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion? Sales? Inspire change? At the end of this episode, I promise you that the next speech you make in front of an audience or speak for a live video presentation will be the best you ha…
 
Jason Hartman talks with the author of 17 great books, Jeffrey Gitomer. Jeffrey's latest book, Go Live!, is a salute to mastering the virtual world and exuding comfort on video. If you don't master virtual and you don't master video, someone else will. Jeffery, the self-branded 'king of sales,' gives top tips from his book on how to be a thought le…
 
It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, t…
 
Whenever there is a crisis, there is often the truth, and then there is the story we hear. Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account. To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensna…
 
When it comes to navigating the world of SEO, it’s an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their own mark and creatively stepping outside the box. One of those innovators is Areej Abuali, who we talked to in this episode. She offered some new and exciting…
 
Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs. The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and co…
 
Nick Loper of Side Hustle Nation joins Jason Hartman to discuss three different business models, from sales to services, everything from knife sharpening to pooper scooping. Build a side hustle to fund your vacation or fund your next investment property. Nick Loper is host to a podcast and author of a couple of books. His creative approach to build…
 
When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas - the Entrepreneur on Fire - is the luminary that immediately comes to mind. JLD is constantly finding ways to inspire entrepreneurs, and his latest passion is no different. We talk to JLD today about his latest book, and how he’s using t…
 
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