show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder ...
 
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
 
Chris Parker, the founder of WhatIsMyIPAddress.com, interviews guests and tells real-life stories about topics to open your eyes to the danger and traps lurking in the real world, ranging from online scams and frauds to everyday situations where people are trying to take advantage of you—for their gain and your loss. Our goal is to educate and equip you, so you learn how to spot the warnings signs of trouble, take quick action, and lower the risk of becoming a victim.
 
Negotiations Ninja Podcast is the number one negotiation podcast in the world. We develop and deliver the most engaging negotiation content on the planet. We explore negotiation strategy, negotiation tactics, stories of negotiation failure and negotiation success. We host negotiation experts, business people, and entrepreneurs from all walks of life and discuss which negotiation tactics work, which negotiations tactics don't work and how we can improve our negotiation skills.
 
Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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show series
 
If you’ve ever felt the pressure to buy something because the website said there were just two left at that price or that the sale was ending soon, you’ve experienced just two of the many techniques using neuroscience to advertise online. Today’s guest is Roger Dooley. Roger is an author and international speaker. His books include Friction, one of…
 
I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast. But I can truly say - without a doubt - that I love this week’s guests more than any other. In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas. Children can have a pretty different pers…
 
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times an…
 
To play the game of negotiation effectively, you have to know the rules of the game. What is the role of trust? How do you develop it? How—and why—do you verbalize it? In this Throwback-Thursday episode of Negotiations Ninja, Keld Jensen talks about why trust in negotiations isn’t just for procurement and sales experts. It’s for everyone who develo…
 
If you’ve ever had the feeling that someone is eavesdropping on your calls, reading your messages or emails, and even knows where you’ve been going, you just might be right. Abusers often utilize stalkerware to control and manipulate their targets. Being educated on what it is, how it got there, how to clean it off your devices, and where to go for…
 
Dr. Mark Goulston is back by popular demand! In this episode of Negotiations Ninja, I chat with Dr. Goulston about becoming a better listener—which includes learning how to talk with people. Dr. Mark shares that there are four levels of talking to someone. You can talk over them, at them, to them, or with them. How do you know which you’re doing? W…
 
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assura…
 
In this throwback episode of Negotiations Ninja, we revisit episode #90 with Matthias Schranner—former hostage negotiator and founder of the Schranner Negotiation Institute. We talk all about the mistakes that are commonly made in negotiations, including avoiding deadlocks. How can a deadlock actually change the outcome of a negotiation? Listen to …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse! I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them. We’ll talk about their business, how it’s positioned, and what attribut…
 
In this podcast, I sit down with Christina Rebuffet. Christina talks about how she got started with making her own YouTube videos to now 6 years later having a staff of 8 people. Christina generously offers advice on how to get started, grow, position, and price courses that will sell. Bio Christina Rebuffet is the founder of Speak of English with …
 
What is forensic interviewing? How can it be applied to the enterprise sales and procurement process? In this episode of Negotiations Ninja, Michael Reddington—an interrogation, sales, and negotiation expert—will talk all about interrogations, listening, questioning and how they intersect with sales, negotiation, and procurement. Don’t miss it! Out…
 
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Eco…
 
Jeanette Nyden and Lawrence Kane are the authors of “The Contract Professional’s Playbook,” geared toward helping procurement professionals perfect their craft. In this throwback episode, they share a performance & outcome-based approach to fit a collaborative negotiation model. They also talk about managing frustration, the changes happening in th…
 
When you hear the word “hacker,” you envision someone breaking into a computer, but did you know that people can be hacked? The manipulation and persuasion of people can lead to someone gaining physical access to a location or even data being leaked. Today’s guest is Jenny Radcliffe. Jenny is the founder and director of Human Factor Security and is…
 
The warm weather has arrived, masks are slowly coming off and Christian comes out HOT. Shonali is in Nashville, Tennessee doing yard work and Justin The Intern is prepping for his role as a new father. George Floyd's murder was a year ago to the day. We discuss the importance of the moment surrounding the pandemic and social justice. Will we be for…
 
Today's guest is Olly Richards. Olly and I talk about his background and how he got started in entrepreneurship. Olly also gives invaluable advice on how to scale, position, and market your company to ensure success. Bio Olly Richards is an entrepreneur, publisher and language specialist from the UK. He runs a website about language learning, which…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation! I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation. People make innovation much harder than it has to be. They think innovation…
 
David Perry is a sales and business development expert. He’s an industry veteran who understands the game of sales at the top level. David advises world-class brands on how to adapt and get value out of marketing and advertising technology during digital transformations. He’s worked with 100+ companies in various industries, including technology, h…
 
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Pap…
 
Do you have experience with negotiating across cultures? Negotiating with different cultures means you’ll run into different beliefs, mindsets, and concepts. Words and phrases can be unique to one culture and interpreter entirely differently in another. Mihai Isman is an expert international negotiator who specializes in overcoming cultural barrier…
 
Standard sales scripts can make some people sound shady or pushy, but techniques of influence and persuasion are supposed to produce different results. How can you tell the difference between something shady or legitimate? Today’s guest is Paul Ross. Paul is an author, speaker, trainer, master hypnotist, and master practitioner of neuro linguistic …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc! In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do yo…
 
In this episode of Negotiations Ninja, we chat with Deb Calvert about the power of DISCOVER questions. We walk through questions related to data, issues, solutions, consequences, outcomes, value, examples, and rationale. If you want to structure your questions properly, Deb is the person to listen to. She shares some valuable insights for negotiato…
 
Today's guest is Dean Rogers. Dean and I discuss his journey from being a struggling entrepreneur in Japan to a successful CEO and author. Dean gives some valuable tips on how to get started, on marketing yourself and your company, and what he would do if he were to start over again. And much more.. Bio Dean R. Rogers is CEO of Dean Morgan K.K. whi…
 
EXIT Realty Regional Owner Troy Dooley joins the podcast to share information about the Paycheck Protection Program (PPP) and how independent contractors and small businesses with 20 employees or less can take advantage of these forgivable loans. Troy and his wife Kathy have set up a website to help walk people through the process of applying for a…
 
Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the…
 
Child exploitation is an incredibly sensitive and difficult topic. It is vital to understand what resources are available to help the victims find healing. Today’s guest is Dr. Deaneè Johnson. Dr. Johnson has been a key player in advancing the victim services field at the federal, state, and local levels for over twenty years. As an OVC Fellow, she…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Stephanie Stuckey, CEO of Stuckey's Corporation. If you’re my age, or even older, you likely remember the roadside retail brand - Stuckey’s. At one time it was the main roadside convenience store chain along much of the U.S. highways. If you were on a family road trip, y…
 
Are you making decisions based on bad data? Do you even know that your data is dirty? Is your data consistent, organized, accurate, and trustworthy (COAT)? According to Susan Walsh—THE Classification Guru—your dirty data could be leading to poor business decisions that cost money and put jobs at risk. So in this episode of Negotiations Ninja, Susan…
 
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Ir…
 
In this Negotiations Ninja, throwback we look back at #142 with Dr. Jennifer Goldman-Wetzler. In this conversation, we explore all things conflict resolution. It’s human nature for most people to avoid conflict. Dr. Goldman-Wetzler shares why that’s a mistake that must be overcome to be successful with negotiation. She shares her expertise on confl…
 
Amazon is a huge enterprise that makes billions of dollars every year and grew 84% in 2020. Some scammers have capitalized on its success and have found ways to deceive Amazon’s customers for their own gain. Today’s guest is Shaahin Cheyene. Shaahin is an award-winning entrepreneur, investor, speaker, podcaster, writer, and filmmaker currently base…
 
Dr. Josh Weiss spends a lot of time in the conflict realm. He works at the Global Negotiation Initiative, has his own negotiation consulting company, and runs a completely online master’s degree program in leadership and negotiation at Baypath University. The goal of Josh’s book, The Book of Real World Negotiations, was to tell real-life stories to…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Scott Miller about his latest book, Marketing Mess to Brand Success! If you’ve listened to the SIMPLE brand podcast enough then you know that most of the guests I bring on teach about marketing, leadership or other business functions and will tell you, “Here’s how I beca…
 
Today's guest is Jenny Dooley. Jenny chats about her company, Express Publishing, and where and how she's found success in entrepreneurship, management, and leadership. Bio Jenny Dooley, President of Express Publishing, holds an M.Ed. from the University of Wales, Swansea. She has been a teacher, teacher trainer, and author in the ELT field for mor…
 
Roger Ball, senior real estate analyst with Commercial Valuation Services and ACRE Advisory Board of Trustee member joins the podcast to discuss the real estate appraisal industry including what appraisers do, how to get started in the industry, where he thinks appraisal is headed post-COVID, and his insights into the current real estate market.…
 
Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different langu…
 
Do you believe that planning is the most important part of a negotiation? If so, you’re on the same wavelength as Paul Watts. He believes planning is the most crucial element of negotiations that is so often neglected. In this throwback, we look back at episode #132. We talk about negotiation through the lens of a salesperson. We also talk about th…
 
A “deep fake” typically refers to a video that has been edited to replace the person in the original video with someone else, commonly a public figure in a way that makes the video look entirely authentic. These are time consuming to make but can be very convincing. Today’s guest is Lonnie Waugh. Lonnie is a web developer, software engineer, and de…
 
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