Spa Girls Podcast Self Publishing For Authors public
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This episode is a DOOZY! We’re thrilled to interview author and marketing expert, Holly Mortimer. Holly is the owner of the consulting firm, The Socialvert, and runs a successful membership base and mastermind for romance writers, The Socialvert Society. Her mission is to teach romance writers how to use digital marketing and email list building to…
 
Today we’re interviewing author Connie B. Dowell about juggling family responsibilities, pandemic postponements, and upheaval, with the responsibilities of being a working writer. Connie B. Dowell is an author of historical and cozy mysteries and nonfiction for writers. She is the host of the Book Echoes podcast for authors. After having two kids i…
 
In response to a listener question, this week we attempt to answer the question: Knowing what you know now, if you were starting out in publishing today, would you go straight to self publishing, or would you try out traditional publishing first? It’s a hard question, because we’re not starting out now, we do know an awful lot more than we did when…
 
This episode we discuss our (very!) different newsletter strategies: what provider we use and why, how we build our lists, our content, how frequently we email subscribers and what tips have worked for us. We also cover where to start for newbies – ie, keep it simple and doable! Resources mentioned: Our interview with Larissa Reynolds (two parts): …
 
Today we’re joined by fabulous Alaskan author, Tamsin Ley, who is seeing great success writing SciFi Romance! We talk about Tamsin’s writing journey, marketing strategies, paranormal romance quirks and her advice for self-publishers. You can find Tamsin at: TamsinLey.com About Tamsin Tamsin Ley builds worlds full of sexy heroes who don’t know they …
 
Amira Alvarez is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time. As someone who has made a quantum leap (going from barely making 6-figures to making $700k in one year, then onto 7-figure…
 
One thing we really believe in here at the SPA is that simple is better. There’s so much noise on the internet, and so many different things that we’re told that we “have” to do to be successful as self publishers, it can get confusing and overwhelming. So we decided to talk about ways to keep things simple in your publishing career, to prove that …
 
Alana Terry is a 6-figure, USA Today bestseller with more than forty published Christian suspense novels. She hosts the Successful Writer Podcast which is a fabulous marketing-focused podcast for indie authors of any genre. Alana has also created several highly regarded courses to help authors reach their dreams of achieving creative and commercial…
 
No, we can’t quite believe we’ve been around this long either! Five years of publishing a new SPA Girls Podcast episode every week, countless amazing guests, industry experts and inspiring authors, lots of banter and (hopefully!) actionable self-publishing advice for our listeners. We go right back to our first episode (don’t worry, we won’t replay…
 
Having trouble getting to ‘the end’ of your work in progress? then this podcast is for you. It’s packed with so much information you’ll have to replay it several times! Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Bra…
 
We’re on the couch again this week! We’re talking about our limiting beliefs and how we’re tackling them. If you’re not sure if you’ve got a limiting belief… we’re pretty sure you do. Probably more than one. It’s a belief that’s holding you back, and it’s the kind of thought pattern that you definitely want to bring out into the open, so you know i…
 
This week we discuss what advertising is actually working for our romance, urban fantasy and cozy mystery books. From facebook to series promotions, we’ve picked up some helpfully tips and strategies for getting the most bang of your advertising buck! Trudi’s notes on Facebook Ads: – need more than one book to make it work. (at least to make a prof…
 
The delightful Carlyn Robertson from Bookbub returns to the SPA today to talk all things Chirp and audiobook promotion! What is Chirp? Chirp is an audiobook retailer powered by BookBub that highlights unbeatable discounts on audiobooks. Chirp offers listeners access to a full catalog of audiobooks that they can purchase á la carte with no subscript…
 
In this podcast, we speak to the wonderfully talented and successful Urban Fantasy author Keri Arthur. She talks to us about transitioning from traditional publishing to self-publishing and shares tips and processes from her writing journey. Keri Arthur is the New York Times bestselling author of fantasy, horror, and romance novels. She began writi…
 
Knowing as much as you can about your category, genre or sub-genre is vitally important if you’re going to succeed as a self publisher, and Alex Newton is keen to help you with that. He’s the creator of K-lytics (www.k-lytics.com) a website where you can get in-depth reports on various genres and sub-genres on Amazon that will help you find your ni…
 
Ines is back to give us great advice for incorporating screenwriting techniques to make our writing stronger and improve read through! Aside from being a writer and professional reader, Ines Johnson is a seasoned educator. She’s taught screenwriting, story development, and media history for an art college in Washington, DC. A lifelong learner (read…
 
This is a special two-part series with the awesome Ines Johnson, a highly successful indie author who has an extensive background in television writing, media production and college education. In this episode, we cover Pen Names and Productivity. Ines has three pen names (that cover different genres) and she is the epitome of an organised, savvy an…
 
In this episode we talk about power words. Those take action words that entice your readers to click that BUY NOW button! Research and numerous studies from psychologists and social scientists have come to a consensus on the five most powerful words in the English language. You Free Instantly Because New But first, remember it’s really important to…
 
Have you been told you need more reviews, but you don’t know how to get them? Are you wanting to find some BETA readers, but can’t figure out where they lurk? Ever wondered who you send an ARC to, and what you get in return? This is the episode for you! We go through each topic, explaining the terms, telling you how to find more of them, and why th…
 
Sometimes the muse has left the building. Or you’re tired. Or something happens that you weren’t expecting. Yeah, like a pandemic. That’ll do it! There are probably very few people who haven’t felt the panic or sense of doom and gloom in some small way, and others far worse than the SPAGirls. It’s fair to say that we all took a moment (read a week …
 
This week the SPA Girls cover free and cheap (and simple!) marketing activities you can do right now! Many of those we talk about require nothing but a short time block and some brain-juice. We hope this inspires you – but please don’t feel like you have to do them All At Once. Chip away, one activity at a time, as you have the time and energy and …
 
In this episode, we talk with the wonderfully talented author Louisa George. She takes us through the editing process for those starting out in their publishing journey, or those of us who need a refresher on what should be done before we publish our books. The episode is packed full of wonderful tips and advice, I hope you enjoy it as much as we d…
 
If you’re anything like us, you’re sitting around even more than usual at the moment… But never fear, the SPA Girls have you covered! This week we talk with osteopath and pilates instructor Freya Scollay about how to keep active in difficult times, especially if you’re having to stay home more than usual, as well as what we can do as writers to kee…
 
Goodreads for Authors We’re joined in this episode by NYT Bestseller, the fabulous Alessandra Torre, to talk All Things Goodreads. Some authors are wary of Goodreads due to harsh reviews, but there are good reasons to use this platform and in this episode, Allessandra explains why. About Goodreads Founded by Otis Chandler and launched in January 20…
 
Disruption – the entire world is feeling it at the moment, so how can we, as writers, keep our creativity bubbling and stay focussed? It’s hard – we’re not going to deny that – but looking at your schedule and productivity in a different way can help you stay a bit calmer, get some work done and prepare for when you’re on a more even keel. For the …
 
This episode we are delighted to welcome Ricci Wolman to the SPA! Ricci is founder and CEO of Written Word Media, the company that created author promo providers Freebooksy, BargainBooksy, Red Feather Romance, NewInBooks, and Reading Stacks. Ricci holds an MBA from Harvard and has over 10 years of experience building online audiences using data-dri…
 
If you’ve been wondering about how to make the most of being in KU…this is the episode for you! Lucy Score is the bestselling author of romantic comedy and contemporary romance novels and she’s been doing super well in KU. We asked her to be on the show to tell you how to make the most of being exclusive to Amazon as well! Lucy is smart and savvy, …
 
Understand Social Media Importance With 5 Benefits to Using It 1 It Shows The World Who You Are With social media, you have the opportunity to highlight all the best aspects of your business with one click. What information would be most useful for your potential and current clients to have easy access to? 2. Target and Attract Your Audience When i…
 
This week, we are absolutely delighted to talk with romance author and superstar, Cora Seton, about writing organisation, branding, mindset and having a stellar strategy. With over one million books sold, New York Times and USA Today bestselling author Cora Seton has created a world readers love in Chance Creek, Montana. She currently has thirty fi…
 
How can we write more descriptively? Characters? Setting? What gives “visual” to readers? What is the point of description? – To enrich the readers understanding of a story, to move the story forward, and to help readers see a character. (Description by Monica Wood ;)) So how can we write great description without it sounding cliched, over-written …
 
In this second episode with bestselling author Elana Johnson, she gives us all the juicy details of how she has created her bestselling career… From the new release strategies that she uses, to the kind of advertising she does, and even the right mindset for being successful – Elana talks about it all. She talks openly about her career, tells us ab…
 
USA Today bestselling author Elana Johnson writes adult contemporary beach romance and Christian Cowboy Romance. She’s the author of over 130 books across two names, and in January 2020 just hit a 6 figure month for the first time. We talk to Elana about how she balances her workload because we know she’s doing well on the marketing front which is …
 
We are delighted to welcome back NYT and USA Today bestselling author, Zoe York, to the SPA! Zoe is a busy mom of two young boys and the creator of modern, sexy, small town contemporary romances, a sci-fi romance series and now non-fiction for authors. Since 2013, Zoe has published 56 books, lead numerous workshops both in person and online, and is…
 
Is Amazon just one big mystery that you’re struggling to unravel? Then this is the podcast for you! David Gaughran gives us some tips and advice from his soon to be released non-fiction book, AMAZON DECODED. David says it’s important to understand Amazon’s approach to bookselling, and how that differs from the rest of the industry. It’s crucial to …
 
Are you about to get your cover organised? Or is there something wrong with the cover you currently have? This is a must listen episode for all authors, but especially for anyone who’s struggling with their covers. Rebekah Haskell is an illustrator and cover designer who has been doing graphic design since she was a kid. She was on the covers panel…
 
We love the idea of visualising a word to describe how you’ll be in 2020. What difference could a word make? The answer is, it won’t unless you put it into play every day. If it’s a word that speaks to you, then make the most of it. Use it. Journal about it. Post it somewhere you can see it. Put it in your phone and calendar. You can find out our w…
 
Are you ready to make 2020 YOUR year?! This week we talk about the importance of physically writing down your goals to make them happen. Wendy is a perfect example of the power of writing them down: In 2006, superstar author Debbie Macomber, attended our Romance Writers of NZ conference where she gave each attendee an index card to write their wild…
 
This episode we are honored to chat with NYT Bestseller, Laurelin Paige, specifically about how we can REVIVE OUR BACKLIST (she defines backlist as a book that’s more than 12 months old). Top tips she discussed in this podcast CRAMMED with amazing advice: 1. Keep a calendar for the upcoming year and write in your new releases, then pad around it wi…
 
Happy New Year! This episode is a round-up of the goals and visions that we, the SPA Girls, have for 2020. It’s gonna be a big year! It’s the year of opening ourselves up to all the opportunities out there, being efficient, and focusing on the daily wins. We talk about having the right mindset for achieving your goals, how we’re going to make every…
 
This week’s episode is a Spa Girls retrospective of how our 2019 went – what our two big Hits were, and what we found challenging. As usual, we get deep and personal. And cheeky! We’ve also got a wee teaser about our teaching plans for next year – stay tuned for those! Thank you to all our listeners who’ve been so amazingly supportive this year. Yo…
 
Today we interview Kathleen Sweeney, Customer Services Manager and Marketing Lead at BookBrush, an online platform designed to help authors with all their image creation needs. Kathleen helps us delve into what we as writers can get out of BookBrush, and all the features that we can use to create amazing social media and advertising images. She exp…
 
It’s that time of year when we start looking back on the year, wondering how it all flew by so fast, and thinking about what we can do for the coming year. This week we’re talking about another lesson we learned at the Romance Author Mastermind (RAM) – making sure that you’ve crossed the t’s and dotted the i’s on all the areas in your author career…
 
If you’re anything like the rest of us in the SPA, you’re quite happy in your writing cave. You don’t really want to leave the comfort of your keyboard. But this episode is all about why you really should take risks, be brave, and learn how to say yes to some of the really scary things in the self publishing industry. We’re just recently back from …
 
I (Trudi Jaye) was VERY EXCITED to get to interview super-successful fantasy author and fellow podcaster Lindsay Buroker at 20BooksVegas, and (OMG!!) she didn’t disappoint. Lindsay’s doing really well in the genres of Fantasy, Sci-Fi Romance, Fantasy Romance, and is about to publish a new Urban Fantasy series next year – so she talks about how she …
 
This episode we talk with author, podcaster and coach, Bryan Cohen, about making small changes that can add up to big results for authors. We talk about why authors often overlook making small changes and how they can be just as important as big ones. We also discuss some of the most common tweaks that Bryan sees authors making that have made a dif…
 
We all love it when we’re reading and we fall in love with a character. Not just in the book boyfriend way – although that’s cool too – but in a isn’t-she-so-great-I-wish-I-could-be-just-like-her-or-maybe-just-her-best-friend way. As an author, how do you make that happen for your readers? That’s what we’re talking about this week in the SPA. What …
 
If you don’t take care of yourself, odds are no one else will. So what does it take to make sure you’re firing on all cylinders? We’ve all got our own take on self-care and yet there are plenty of similarities. Wendy -Remember you are a work in progress, allow room to grow. (no one is perfect) -Call yourself a writer -Stop worrying about what every…
 
Serenity Woods is a New Zealand self-publishing superstar with more than 70 books published (both traditionally and indie). She’s a USA Today bestselling author of sexy contemporary romances, most of which are set in the sub-tropical Northland of New Zealand, where she lives. Serenity joins the SPA Girls again this week to discuss her publishing st…
 
Confused about the editing process? Today we talk with talented editor Anne Victory, founder of Victory Editing. Anne has always been a stickler for grammar, and at every job she was “volunteered” (or volun-told) to either write or proofread everything from menus to game manuals to advertising copy. That business writing and editing experience came…
 
What does ‘writing to trend’ mean? Isn’t it just the same as ‘writing to market’? In the SPA, we say NO, they’re not the same…and here’s why: basically, Shar told us so. 🙂 In this episode we explore the two terms, look at the differences between them, what they both mean for you as an author, and how you can use writing to market and writing to tre…
 
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